Canva

Short description: Online graphic design platform

Canva Pty Ltd

Type| Private
Industry|

* Graphic design
* Software

Founded| 2013; 13 years ago (2013)
Founders|

* Melanie Perkins
* Cliff Obrecht
* Cameron Adams

Headquarters|

Sydney

Australia

Area served

| Worldwide
Products| Canva, Canva Pro, Canva for Enterprise, Canva for Education, Canva for Nonprofits
Revenue|  US$2 billion (2023)[1]
Members| 100 million users [2]

Number of employees

| 3,500[3] (2023)
Parent| Canva Inc.[4]
Subsidiaries|

* Pixabay
* Pexels
* Kaleido.ai
* Smartmockups
* Flourish

Website| www.canva.com
Canva

Home screen of the free version of Canva

Developer(s)| Canva Pty Ltd
Initial release| August 2013; 12 years ago (2013-08)
Operating system| Web, Windows, Mac, Android, iOS
Available in| 100 languages[5]

List of languages

Afrikaans, Albanian, Arabic, Armenian, Assamese, Azerbaijani, Basque, Bengali, Bulgarian, Burmese, Catalan, Cebuano, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, Fulani, Galician, Georgian, German, Greek, Gujarati, Hausa, Hebrew, Hindi, Hungarian, Igbo, Indonesian, Italian, Japanese, Javanese, Kannada, Kazak, Khmer, Korean, Kurdish, Kyrgyz, Latvian, Lithuanian, Macedonian, Maithili, Malay, Malayalam, Marathi, Mongolian, Nepali, Norwegian, Oromo, Persian, Polish, Portuguese, Punjabi, Romanian, Russian, Serbian, Shona, Simplified Chinese, Sindhi, Sinhala, Slovak, Slovenian, Somali, Spanish, Strayan, Sundanese, Swahili, Swedish, Tagalog, Tamil, Telugu, Thai, Traditional Chinese, Turkish, Ukrainian, Urdu, Uzbek, Vietnamese, Welsh, Wolof, Xhosa, Yoruba and Zulu

Type| Graphics software, Whiteboarding
License| SaaS
Website| www.canva.com

Canva is an online graphic design app for creating social media graphics and presentations.[6][7][8]

## Contents

* 1 History
* 1.1 Data breach
* 1.2 Acquisitions
* 2 See also
* 3 References
* 4 External links

## History

Canva was founded in Perth, Australia, by Melanie Perkins, Cliff Obrecht, Buebe Lamaz and Cameron Adams on 1 January 2013. In its first year, Canva had more than 750,000 users.[9] In April 2014, social media and technology expert Guy Kawasaki joined the company as its chief evangelist (brand promoter).[10] In 2015, Canva for Work was launched, focusing on marketing materials.[11]

During the 2016-17 financial year, Canva's revenue increased from A$6.8 million to A$23.5 million, with a loss of A$3.3 million. In 2017, the company reached profitability and had 294,000 paying customers.[12]

In January 2018, Perkins announced that the company had raised A$40 million from Sequoia Capital, Blackbird Ventures, and Felicis Ventures, and the company was valued at A$1 billion.[13][14][12] Australian superannuation funds Hostplus and Aware Super are known to be investors.[15]

During May 2019, the company raised another round of funding of A$70 million from General Catalyst and Bond and its existing investors Blackbird Ventures and Felicis Ventures, valuing Canva at A$2.5 billion.[16] In October of that year, Canva announced that it had raised an additional A$85 million at a valuation of A$3.2 billion and launched an enterprise product.[17]

In December 2019, Canva announced Canva for Education, a free product for schools and other educational institutions intended to facilitate collaboration between students and teachers.[18]

In June 2020, Canva announced a partnership with FedEx Office[19] and with Office Depot the following month.[20] As of June 2020[update], Canva's valuation had risen to A$6 billion, rising to A$40 billion by September 2021.[21][22] In September 2021, Canva raised US$200 million, with its value peaking that year at US$40 billion.[23][24] By September 2022, the valuation of the company had leveled at US$26 billion.[25] While its value had fallen significantly, perhaps as much as 35% from its 2021 high to mid 2022, it was still known as a "darling" of the Australian tech sector, along with Atlassian.[15][26] In March 2022, Canva had over 75 million monthly active users.[27]

Co-founders Perkins and Obrecht have already disclosed their plan to give away much of their fortune to numerous philanthropic causes.[28] In 2023, the pair were named in the Australian Financial Review's AFR Rich List as among the 10 most wealthy people in Australia.[29]

On December 7, 2022, Canva launched Magic Write, which is the platform’s AI-powered copywriting assistant.[30] On March 22, 2023, Canva announced its new Assistant tool, which makes recommendations on graphics and styles that match the user's existing design.[31] On January 11, 2024, Canva launched its own GPT in OpenAI's GPT Store.[32]

The company has announced it intends to compete with Google and Microsoft in the office software category with website and whiteboard products.[25]

### Data breach

In May 2019, Canva experienced a data breach in which the data of roughly 139 million users was hacked.[33] The exposed data included real names of users, usernames, email addresses, geographical information, and password hashes for some users.[34] Canva faced criticism for an initial email to customers, which buried the details below self-congratulatory marketing content.[35][36] Later in January 2020, approximately 4 million user passwords were decrypted and shared online.[37] Canva responded by resetting the passwords of every user who had not changed their password since the initial breach.

### Acquisitions

In 2018, the company acquired presentations startup Zeetings for an undisclosed amount, as part of its expansion into the presentations space.[38]

In May 2019, the company announced the acquisitions of Pixabay and Pexels, two free stock photography sites based in Germany, which enabled Canva users to access their photos for designs.[39]

In February 2021, Canva acquired Austrian startup Kaleido.ai and the Czech-based Smartmockups.[40]

## See also

* Animaker
* Picsart
* Fotor
* Adobe Express

## References

1. ↑ Smith, Paul (22 January 2024). "Canva share sale booms as revenue races higher". Australian Financial Review. https://www.afr.com/technology/canva-s-extra-us500m-share-sale-boom-as-revenue-races-higher-20240122-p5ez1f.
2. ↑ "Canva Announces Crossing 100 Million Monthly Active Users Following Launch of Visual Worksuite" (in en). 2022-10-12. https://www.businesswire.com/news/home/20221012005414/en/Canva-Announces-Crossing-100-Million-Monthly-Active-Users-Following-Launch-of-Visual-Worksuite.
3. ↑ Burton, Amber; Confino, Palo (24 March 2023). "The $26 billion design startup Canva refuses to conduct layoffs. So it's shifting employees into new roles". Fortune. https://fortune.com/2023/03/24/canva-internal-mobility-layoffs-upskilling/.
4. ↑ "CANVA PTY Ltd | OpenCorporation". https://www.opencorporation.org/en/company/canva-pty-ltd.
5. ↑ "Canva". https://www.canva.com/.
6. ↑ Perez, Sarah (26 August 2013). "Canva Launches A Graphic Design Platform Anyone Can Use". Tech Crunch'. https://techcrunch.com/2013/08/26/backed-by-3-million-in-funding-canva-launches-a-graphic-design-platform-anyone-can-use/.
7. ↑ Lancet, Yaara; Zukerman, Erez (7 January 2014). "Canva review: Free tool brings much-needed simplicity to design process". PC World. http://www.pcworld.com/article/2079100/canva-review-free-tool-brings-much-needed-simplicity-to-design-process.html.
8. ↑ Swallow, Erica (18 November 2013). "Canva Makes Great Design More Accessible". Forbes. https://www.forbes.com/sites/ericaswallow/2013/11/18/canva/.
9. ↑ Campbell, Rebekah (15 September 2014). "The Problem With Going Into Business With a Friend". The New York Times. http://boss.blogs.nytimes.com/2014/09/15/the-problem-with-going-into-business-with-a-friend/.
10. ↑ Mishra, Pankaj (2014-04-16). "Guy Kawasaki Joins Australian Design Startup Canva As Chief Evangelist" (in en-US). https://techcrunch.com/2014/04/16/guy-kawasaki-joins-australian-design-startup-canva-as-chief-evangelist/.
11. ↑ "Graphic design startup Canva just turned into a unicorn" (in en-US). Fast Company. 2018-01-08. https://www.fastcompany.com/40514362/graphic-design-startup-canva-just-turned-into-a-unicorn.
12. ↑ 12.0 12.1 "New Sequoia China investment values Australian design company Canva at $1 billion – TechCrunch" (in en-US). 8 January 2018. https://techcrunch.com/2018/01/08/new-sequoia-china-investment-values-australian-design-company-canva-at-1-billion/.
13. ↑ Stanton, Kate; Griffith, Hywel (2018-01-09). "The 30-year-old woman who designed a $1bn business". BBC News. https://www.bbc.com/news/business-42552367.
14. ↑ Chau, David (2018-01-09). "Canva: Online design startup joins generally overvalued 'unicorn' club". ABC News. Australia. http://www.abc.net.au/news/2018-01-09/canva-australian-unicorn-1-billion-valuation/9312458.
15. ↑ 15.0 15.1 "Blackbird reveals Canva's $14b plunge in value" (in en). 2022-07-26. https://www.afr.com/chanticleer/blackbird-reveals-canva-s-14b-plunge-in-value-20220726-p5b4k7.
16. ↑ Clark, Kate (20 May 2019). "Graphic design platform Canva valued at $2.5B with new funds". https://techcrunch.com/2019/05/20/graphic-design-platform-canva-valued-at-2-5b-with-new-funds/.
17. ↑ Cook, Jordan (16 October 2019). "Canva, now valued at $3.2 billion, launches an enterprise product". https://techcrunch.com/2019/10/16/canva-now-valued-at-3-2-billion-launches-an-enterprise-product/.
18. ↑ Hennessy, James (6 December 2019). "Canva has announced a slew of new products, including a video editing tool and an education offering" (in en). Business Insider Australia. https://www.businessinsider.com.au/canva-new-products-canva-video-apps-2019-12.
19. ↑ Crook, Jordan (June 17, 2020). "Canva design platform partners with FedEx Office as it pushes further into the US". TechCrunch. https://techcrunch.com/2020/06/16/canva-design-platform-partners-with-fedex-office-as-it-pushes-further-into-the-u-s/.
20. ↑ "Office Depot Enhances Print Services Portfolio with New Graphic Design Solutions Powered by Canva". Bloomberg. 16 July 2020. https://www.bloomberg.com/press-releases/2020-07-16/office-depot-enhances-print-services-portfolio-with-new-graphic-design-solutions-powered-by-canva.
21. ↑ Tse, Crystal; Roof, Katie; Tan, Gillian; Lee, Yoolim (22 June 2020). "Australia's Canva Startup Almost Doubles Valuation to $6 Billion". Bloomberg. https://www.bloomberg.com/news/articles/2020-06-22/australia-s-canva-raises-60-million-at-6-billion-value.
22. ↑ "Canva: Australian online design platform valued at $40bn". BBC. 16 September 2021. https://www.bbc.com/news/world-australia-58567722.
23. ↑ Konrad, Alex. "Canva Raises At $40 Billion Valuation — Its Founders Are Pledging Away Most Of Their Wealth" (in en). https://www.forbes.com/sites/alexkonrad/2021/09/14/canva-raises-at-40-billion-valuation-and-founders-pledge-away-their-wealth/.
24. ↑ "Canva: Australian online design platform valued at $40bn" (in en-GB). BBC News. 2021-09-15. https://www.bbc.com/news/world-australia-58567722.
25. ↑ 25.0 25.1 Bonyhady, Nick (2022-09-14). "Canva to go up against Microsoft and Google" (in en). https://www.smh.com.au/business/companies/canva-to-go-up-against-microsoft-and-google-20220914-p5bhy6.html.
26. ↑ Yun, Jessica (2023-01-17). "'Orange is the new Palo Alto': Why the next Atlassian, Canva will be from the bush" (in en). https://www.smh.com.au/business/entrepreneurship/orange-is-the-new-palo-alto-why-the-next-atlassian-canva-will-be-from-the-bush-20230117-p5cd50.html.
27. ↑ Aziz, Afdhel. "How Canva Is Being A Force For Good By Empowering The Whole World To Design" (in en). https://www.forbes.com/sites/afdhelaziz/2022/03/31/how-canva-is-being-a-force-for-good-by-empowering-the-whole-world-to-design/.
28. ↑ "Canva founders to give $16.5b fortune away" (in en). 2021-09-14. https://www.afr.com/technology/canva-doubles-to-55b-valuation-after-fresh-raise-20210915-p58rq3.
29. ↑ "The 200 richest people in Australia revealed" (in en). 2023-05-24. https://www.afr.com/rich-list/australia-s-10-richest-people-revealed-20230523-p5dapa.
30. ↑ "AI text generation is moving mainstream with Canva's Magic Write" (in en). https://www.pcworld.com/article/1424421/ai-text-generation-is-moving-mainstream.html.
31. ↑ Malik, Aisha (2023-03-23). "Canva unveils a series of new features, including several AI-powered tools" (in en-US). https://techcrunch.com/2023/03/22/canva-new-features-including-suite-of-ai-powered-tools/.
32. ↑ Hollander, Roger (2024-01-13). "The Most Popular GPTs in the OpenAI GPT Store" (in en-US). https://www.gptreview.io/blog/the-most-popular-gpts-in-the-openai-gpt-store.
33. ↑ "Australian tech unicorn Canva suffers security breach" (in en). https://www.zdnet.com/article/australian-tech-unicorn-canva-suffers-security-breach/.
34. ↑ "139 Million Users Hit in Canva Data Breach" (in en). 24 May 2019. https://www.tomsguide.com/us/canva-data-breach,news-30165.html.
35. ↑ Smith, Paul. "Canva criticised after data breach exposed 139m user details". https://www.afr.com/technology/canva-criticised-after-data-breach-exposed-139m-user-details-20190526-p51r8i#:~:text=High profile Australian technology company,its valuation soar to $US2./.
36. ↑ Palmer-Derrin, Stephanie. ""Marketing fluff": What startups can learn from Canva's data-breach response". https://www.smartcompany.com.au/startupsmart/analysis/canva-data-breach-response/.
37. ↑ "Canva Security Incident – May 24 FAQs". 17 January 2020. https://www.canva.com/help/incident-may24/.
38. ↑ Powell, Dominic. "SmartCompany". https://www.smartcompany.com.au/startupsmart/news/canva-makes-first-acquisition-of-presentations-startup-zeetings-to-end-death-by-powerpoint/.
39. ↑ Jonathan, Shieber (17 May 2019). "Australia's design unicorn, Canva, picks up two free image-sharing services, and launches new photo product". https://techcrunch.com/2019/05/17/australias-design-unicorn-canva-picks-up-two-free-image-sharing-services-and-launches-new-photo-product/.
40. ↑ Lee, Yoolim (2021-02-22). "Australia's Canva Buys European Design Startups to Fuel Growth" (in en). Bloomberg.com. https://www.bloomberg.com/news/articles/2021-02-22/australia-s-canva-buys-european-design-startups-to-fuel-growth.

## External links

* Official website

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