GenZe

Mahindra GenZe

Trade name

| GenZe
Type| Subsidiary
Industry| Electric bicycles and scooters
Defunct| June 2020 (2020-06)
Headquarters|

Fremont, California

United States

Parent| Mahindra Group
Website| www.genze.com
GenZe 2.0s Electric Scooter sold to consumers with a K-Max 30 top-box

Mahindra GenZe, doing business as GenZe and also known as GenZe by Mahindra, was a brand of electric bicycles and scooters. It was a subsidiary of the Mahindra Group of India.

## Contents

* 1 History
* 2 Operations
* 3 Products
* 3.1 Electric bicycles
* 3.2 Electric scooters
* 4 See also
* 5 References
* 6 External links

## History

In 2013, GenZe introduced their first electric bicycle and electric scooter.[1] The name GenZe was short for Generation Zero Emissions, which was a reference to their products being zero-emissions vehicles.[2][3]

## Operations

GenZe operated as a subsidiary of the Mahindra Group.[4][5] Its headquarters were located in Fremont, California.[5][6] GenZe's products were manufactured, hand-assembled, and road-tested in Ann Arbor, Michigan.[5][7][8][9]

In June 2020, it was announced that GenZe would be closing down its operations.[10][11]

## Products

GenZe 2.0 Electric Scooter utilized by Scoot Network fleet

GenZe designed and manufactured electric bicycles and electric scooters intended for consumers and corporate fleets.[2][4][12]

### Electric bicycles

Their electric bicycles were available through the Ford GoBike public bicycle-sharing system,[6] and the Bike Solar Oakland program in Oakland, California.[13]

### Electric scooters

The GenZe electric scooters were introduced in 2015,[14] and were delivered to consumers in December 2015.[15] They were utilized by Postmates delivery service.[1][9] They were also available through the Scoot Networks public scooter sharing system,[1] which the Mahindra Group's private-equity business had invested in.[16][17]

## See also

* List of electric bicycle brands and manufacturers
* Outline of cycling
* Mahindra Two Wheelers

## References

1. ↑ 1.0 1.1 1.2 "GenZe E-Scooter Partners With Postmates" (in en-US). CleanTechnica. https://cleantechnica.com/2017/07/18/genze-e-scooter-partners-postmates/.
2. ↑ 2.0 2.1 "Mahindra GenZe India launch likely in 2019" (in en). http://www.thehansindia.com/posts/index/Auto-/2017-10-23/Mahindra-GenZe-India-launch-likely-in-2019/334645.
3. ↑ "Auto Expo 2016: Mahindra GenZe 2.0 Electric Scooter Showcased - NDTV CarAndBike" (in en). CarAndBike. https://auto.ndtv.com/news/auto-expo-2016-mahindra-genze-2-0-electric-scooter-showcased-1273000.
4. ↑ 4.0 4.1 "Lazy as you want to be: New GenZe e-bike pedals for you" (in en). CNET. 2017-10-30. https://www.cnet.com/products/genze-e202-electric-bicycle/preview/.
5. ↑ 5.0 5.1 5.2 "Mahindra GenZe electric two-wheelers considered for India, might debut in 2019" (in en-US). The Financial Express. 2017-10-20. https://www.financialexpress.com/auto/bike-news/mahindra-genze-electric-two-wheelers-considered-for-india-might-debut-in-2019/900023/.
6. ↑ 6.0 6.1 "Ford And Mahindra Genze Collaborate For GoBike Electric Bicycle In San Francisco - NDTV CarAndBike" (in en). CarAndBike. https://auto.ndtv.com/news/ford-and-mahindra-genze-collaborate-for-gobike-electric-bicycle-in-san-francisco-1839461.
7. ↑ "Mahindra Genze Electric Scooter First Look" (in en). https://auto.ndtv.com/videos/mahindra-genze-electric-scooter-first-look-483995.
8. ↑ "First in 25 years: Automaker plans Detroit area plant" (in en). Detroit News. https://www.detroitnews.com/story/business/autos/foreign/2017/11/03/india-carmaker-plans-auburn-hills-auto-plant/107314130/.
9. ↑ 9.0 9.1 "Mahindra Plans to Double Investment in US". IndustryWeek. 2017-07-24. http://www.industryweek.com/global-economy/mahindra-plans-double-investment-us.
10. ↑ Toll, Micah (June 14, 2020). "Say goodbye: The only made-in-America electric scooter company closes". https://electrek.co/2020/06/14/genze-closes-electric-scooter-bicycle-made-in-america/.
11. ↑ Szafranski, Joe (2020-06-15). "Mahindra to discontinue GenZe" (in en-US). https://www.electrive.com/2020/06/15/mahindra-to-discontinue-genze/.
12. ↑ "GenZe has a commuter e-bike for a connected world" (in en-US). Engadget. https://www.engadget.com/2017/11/10/genze-commuter-ebike-review/.
13. ↑ Grady, Barbara (2016-01-19). "Mahindra and Oakland make a bet on urban mobility with the GenZe" (in en). GreenBiz. https://www.greenbiz.com/article/mahindra-and-oakland-make-bet-urban-mobility-genze.
14. ↑ "India’s largest SUV maker rides into US on a scooter - Electric scooter market to grow 20,000 by 2024 - Kuwait Times" (in en-US). Kuwait Times. 2015-09-02. http://news.kuwaittimes.net/website/indias-largest-suv-maker-rides-into-us-on-a-scooter-electric-scooter-market-to-grow-20000-by-2024/.
15. ↑ "GenZe 2.0s Are On The Road! - GenZe" (in en-US). GenZe. 2015-12-17. https://www.genze.com/genze-2-0s-are-on-the-road/.
16. ↑ "Racing down new roads" (in en). @businessline. https://www.thehindubusinessline.com/opinion/racing-down-new-roads/article9935184.ece.
17. ↑ "Government creating aspiration for electric mobility: Anand Mahindra". The Economic Times. 2018-02-17. https://economictimes.indiatimes.com/markets/expert-view/happy-to-see-government-creating-aspiration-for-electric-mobility-anand-mahindra/articleshow/62960701.cms.

## External links

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