Microbrand watches

Short description: Type of wristwatch company with low output

Microbrand watches are wristwatches produced by independent watch companies that have an output of about 300–2000 watches per year.[1]

## History

The term "microbrand" is usually synonymous with the microbrand watch industry, though it can also be more widely used to describe any small-scale brand that is likely only recognized in niche communities and among hobbyists.

The first microbrands debuted in the early to mid-2000s. With the advent of the Internet, brands were able to distribute watches directly to consumers within e-commerce, without taking on the overhead usually associated with luxury goods such as retail locations, marketing budgets, and other associated costs.

As a result, the prices of microbrand watches are generally significantly lower than luxury-tier watches, despite being produced in the same factories. Many brands that started (or were revived) during this period are now called "legacy microbrands" within the watch enthusiast community.[2]

Recently, there has a large uptick in the rise of microbrand watches and microbrands in general.[3][4][5]

## See also

* List of watch manufacturers
* Microbrewery
* Microdistillery

## References

1. ↑ "What are microbrand watches". https://hamtun.co/blogs/news/microbrand-watches.
2. ↑ "The appeal of Microbrand Watches" (in en). https://www.watchgecko.com/micro-brand-watches/.
3. ↑ Stacey, James (January 2019). "Whats behind the huge groundswell of small independent watch brands". https://www.bloomberg.com/news/articles/2018-08-30/what-s-behind-the-huge-groundswell-of-small-independent-watch-brands.
4. ↑ Mims, Christopher (2018-10-04). "Why You’re Buying Products From Companies You’ve Never Heard Of" (in en-US). Wall Street Journal. ISSN 0099-9660. https://www.wsj.com/articles/why-youre-buying-products-from-companies-youve-never-heard-of-1538661608.
5. ↑ "The growth of microbrands threatens consumer-goods giants". The Economist. 2018-11-08. ISSN 0013-0613. https://www.economist.com/business/2018/11/08/the-growth-of-microbrands-threatens-consumer-goods-giants.

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