Peter Murray (American businessman)

Peter Murray

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Born|  (1967-10-01) October 1, 1967 (age 57)

Bronx, New York

Nationality| American
Citizenship| United States of America
Occupation| Sports business executive
Years active| 4
Employer| Professional Fighters League
Title| CEO

Peter Murray (born October 1, 1967 in Bronx, New York) is an American sports business executive, best known for being thechief executive officer of the Professional Fighters League.

## Contents

* 1 Career
* 2 Personal Life
* 3 References
* 4 External links

## Career[edit]

After getting accepted into the New York City Police Academy, Murray decided to pursue a career in marketing, securing roles at advertising firms Young & Rubicam and Bates USA after college.[1] In 1995, Murray joined the National Football League, eventually transitioning to the roles of SVP of business & content development and SVP of global brand partnerships.[2] In 2009, he left the NFL to join talent agency William Morris Endeavor as EVP of marketing & new business.[3]

In 2012, Murray left to co-found sports marketing firm Insignia Sports, where he served as CEO.[4][5] In 2014, Murray left the agency, which was sold to RSE Ventures, a private investment fund run by Miami Dolphins owner Stephen Ross and former New York Jets executive Matt Higgins.[6] Murray went to Sportswear company Under Armour, after being recruited by CEO Kevin Plank, where he became the brand’s first VP of global brand and sports marketing.[1][7]

In January 2018, Murray was appointed CEO of the Professional Fighters League.[2][8] Since his appointment, he has increased the audience and viewership of PFL and signed brand partnerships with companies like Anheuser-Busch, Geico, DraftKings, and the US Marines and with streaming partnerships with ESPN and NBC Sports Group.[9][3]

## Personal Life[edit]

Murray was born in the Bronx, New York. [1]

## References[edit]

1. ↑ 1.0 1.1 1.2 Taylor, Tom (2020-09-09). "PFL CEO Peter Murray says leaving own company Insignia was the hardest decision he ever made". | BJPenn.com. Retrieved 2022-02-16.
2. ↑ 2.0 2.1 Kaplan, Daniel. "Peter Murray". www.sportsbusinessjournal.com. Retrieved 2022-02-16.
3. ↑ 3.0 3.1 Dawson, Alan. "PFL MMA hopes to continue its mission of reimagining the world of combat sports when its new season begins in April 2021". Insider. Retrieved 2022-02-16.
4. ↑ Varsallone, Jim. "Exclusive video interview with Professional Fighters League MMA CEO Peter Murray". Miami Herald.
5. ↑ MMAmania.com (2020-09-17). "Peter Murray's passion has taken PFL CEO to the top of the MMA world". MMAmania.com. Retrieved 2022-02-16.
6. ↑ Belzer, Jason. "How RSE Ventures Is Revolutionizing Business As We Know It". Forbes. Retrieved 2022-02-16.
7. ↑ Coleman, Joe (2020-10-23). "PFL CEO who signed Spurs and Anthony Joshua aiming to put company on par with UFC". talkSPORT. Retrieved 2022-02-16.
8. ↑ "PFL CEO: There's Room for More Than One Leader in MMA". Bloomberg News. Retrieved 2022-02-16.
9. ↑ Richter, Erich (2021-07-30). "PFL MMA: Exclusive Interview With PFL CEO Peter Murray". GamingToday.com. Retrieved 2022-02-16.

## External links[edit]

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