Skylab Agency

Type

| Limited
Industry| Sports and Technology
Founded| 2005; 20 years ago (2005)
Founder|

* Scott Dylan
* Jack Mason
* Dave Antrobus

Headquarters| 128 City Road, London, EC1V2NX

Area served

| Global

Key people

* Chloe Waddington (CEO)
* Tim Haynes
* Ciaran Skinner

Services| Website development and performance analysis solutions

Number of employees

| 21
Website| skylab.com

Skylab Agency is a digital sports consulting firm headquartered in Leeds and Manchester. Established in 2005, the company specialises in providing digital strategy, web development, and performance analysis services to athletes, sports agencies, broadcasters, and federations.[1][2][3]

## Contents

* 1 History
* 2 Services
* 3 Awards and recognitions
* 4 References
* 5 External links

## History[edit]

Skylab was founded in 2005. Inc & Co Group, a Manchester-based conglomerate, acquired the company in 2020.[4][5][6] The following year, Skylab merged with Insight Analysis, a leading entity in performance analysis.[7]

The company is known for creating digital strategies and solutions for broadcasters like BBC Sport, football clubs such as Manchester United and Manchester City,[8][9] Formula 1 teams including Red Bull Racing and Scuderia Toro Rosso, and national and international sports federations including England Athletics, Swim England, UK Coaching, the British Paralympic Association, AIBA (Boxing), ITTF (Table Tennis),[10] FIFA, and the International Olympic Committee.[11][12]

## Services[edit]

Skylab offers a variety of services aimed at enhancing sports performance and digital capabilities:

* Elite Performance Analysis: Skylab provides in-depth analysis of sports performance through detailed data capture, analysis, and visualisation. This includes creating customised software solutions that help athletes, coaches, and sports organizations make informed decisions based on accurate and actionable insights.
* Custom Software Development: The agency develops bespoke software and high-performance websites tailored to the unique needs of clients in the sports sector. Their solutions are designed to support specific strategic goals and improve overall functionality.
* Digital Strategy and Design: Skylab designs and implements digital strategies that encompass marketing, user experience, and product design. This service focuses on creating engaging and effective digital solutions that align with clients’ performance goals.
* Product and Platform Development: Utilising their expertise in software development and sports data, Skylab creates innovative products and platforms that drive improvements in athletic performance and operational efficiency.

## Awards and recognitions[edit]

* Skylab has been recognized as one of the UK’s most innovative sports tech creators for 2022.[13]
* The company has been recognized as a DIT Top 100 Creative Business and a Creative England Future Leader.

## References[edit]

1. ↑ "Insight Analysis Merges with Skylab to Provide a First of its Kind Offering to Sporting Organisations Across the Globe". Dakota Digital. 2 August 2021. Retrieved 13 October 2024.
2. ↑ Houghton, Tom (10 August 2020). "Digital collective data specialist as rapid expansion continues". Business Live. Retrieved 13 October 2024.
3. ↑ Robinson, Jon (4 April 2022). "The 20 latest North West hires and promotions you should not miss". Business Live. Retrieved 13 October 2024.
4. ↑ "Inc & Co Group acquires innovation agency, Skylab". The Drum. Retrieved 13 October 2024.
5. ↑ "Manchester's Inc & Co acquires digital innovation agency Skylab - Prolific North". prolificnorth.co.uk. 1 June 2020. Retrieved 13 October 2024.
6. ↑ Wood, Stuart (4 June 2020). "Inc & Co Group acquires sports agency Skylab". Access All Areas. Retrieved 13 October 2024.
7. ↑ "Scott Dylan & Dave Antrobus Comment on Inc & Co's Newest Acquisition: Insight Analysis". About Manchester. 24 August 2020. Retrieved 13 October 2024.
8. ↑ "US soccer club signs Manchester sports tech firm - Prolific North". prolificnorth.co.uk. 22 July 2022. Retrieved 13 October 2024.
9. ↑ "New Commercial Director joins Manchester sport tech firm from City Football Group - Prolific North". prolificnorth.co.uk. 15 March 2022. Retrieved 13 October 2024.
10. ↑ "Skylab serves up International Table Tennis website - Prolific North". prolificnorth.co.uk. 4 August 2016. Retrieved 13 October 2024.
11. ↑ "Skylab merges in bid to strengthen market position". insidermedia.com. Retrieved 13 October 2024.
12. ↑ Houghton, Tom (2 August 2021). "Three firms merge to create 'first of its kind' service for global sports giants". Business Live. Retrieved 13 October 2024.
13. ↑ "SportTech 50 - UK's most innovative sports technology creators for 2022". BusinessCloud. Retrieved 13 October 2024.

## External links[edit]

* Official website
* Skylab Agency on LinkedIn
* Skylab Agency on Instagram
* Skylab Agency on Twitter