Justason Market Intelligence

Short description: Canadian public opinion and research company

Justason Market Intelligence is a Canadian public opinion and research company founded in 2003 by Barb Justason. The firm is located in Vancouver , British Columbia, Canada.

Justason Market Intelligence polled regularly in the lead-up to the November 2011 municipal election. The firm accurately predicted that incumbent Mayor Gregor Robertson would be returned to office.[1] In the race between Mayor Gregor Robertson and challenger, Suzanne Anton, the firm's prediction[2][3] was validated by election results.[4]

## Contents

* 1 Specializations
* 1.1 Civic affairs
* 1.1.1 Municipal politics
* 1.1.2 Quality of Life
* 1.1.3 Community recreation and fitness services
* 1.2 Energy sector
* 1.3 Waste management
* 2 Affiliates
* 3 References
* 4 External links

## Specializations

### Civic affairs

Justason Market Intelligence may be best known for its work in civic issues, including municipal politics and quality of life evaluations.

#### Municipal politics

In September 2010, a little more than a year before the November 2011 municipal elections, Justason Market Intelligence released the first of a series of regular polls of City of Vancouver residents regarding the performance of the mayor and municipal party support.[5]

Justason Market Intelligence was the first polling firm to identify Non-partisan Association (NPA) Councillor Suzanne Anton as a potential candidate for mayor. Several months prior to announcing her candidacy and about a year prior to the November 2011 municipal elections, a Vancouver Courier story quotes the poll's written analysis: "In a scenario where Suzanne Anton is the NPA candidate for mayor, support for the NPA increases to 38 per cent while support for Vision, with Gregor Robertson the incumbent mayoral candidate, falls to 41 per cent--creating a statistical dead heat."[6] Suzanne Anton declared her candidacy in May 2011.[7]

#### Quality of Life

In September 2010, the firm released the first of several polls examining quality of life in Vancouver. The firm reported relatively high satisfaction among Vancouver residents, despite concerns about homelessness and housing affordability.[8] The firm completed a larger scale quality-of-life study among Metro Vancouver residents in October 2011, which found 77% of residents satisfied with their local economy. The poll also found majorities of citizens satisfied with green space, schools and tap-water quality.[9]

#### Community recreation and fitness services

In May 2011, Justason Market Intelligence completed a survey of Maple Ridge and Pitt Meadows residents about this region's parks and leisure services. The objectives of this research were to measure usage of and satisfaction with the parks and recreation programs and facilities provided by Maple Ridge and Pitt Meadows Department of Parks and Leisure Services. The research found that usage overall and overall performance assessments had remained stable since 2008; that volunteerism in the communities had increased.[10]

The firm has completed other studies of leisure and recreation services in Metro Vancouver, including the North Vancouver Recreation Commission in 2004 and 2007.[11]

### Energy sector

Barb Justason, the firm's principal, began evaluating public opinion regarding B.C.'s offshore oil and gas potential in 2001, when the provincial government, under Premier Gordon Campbell, began exploring this opportunity.[12]

In March 2012, Justason Market Intelligence released a poll demonstrating public opposition to tanker traffic through B.C.'s inside coastal waters, as proposed in the Enbridge Northern Gateway Pipelines proposal.[13]

### Waste management

Justason Market Intelligence completed qualitative and quantitative components of the Municipal Water and Waste Management Labour Market Study with ECO Canada. This study uncovered an aging workforce, shallow candidate pools for critical positions in this category, and employee retention challenges in water/wastewater treatment facilities.[14]

## Affiliates

* Vancouver Focus™
* The Nanos Research Group

## References

1. ↑ Ebner, David (6 September 2011). "Vancouver mayor remains popular as municipal vote approaches". The Globe and Mail. http://m.theglobeandmail.com/news/national/british-columbia/bc-politics/vancouver-mayor-remains-popular-as-municipal-vote-approaches/article2154244/?service=mobile.
2. ↑ "Vancouver election polling / Election". Justason Market Intelligence. http://www.justasonmi.com/?p=2410.
3. ↑ Lee, Jeff (4 November 2011). "Vancouver mayor's seat is safe, but Vision's control of council is being challenged". The Vancouver Sun. http://www2.canada.com/story.html?id=5660612.
4. ↑ "2011 Election Information". City of Vancouver. http://vancouver.ca/electionresults2011/index.htm.
5. ↑ Bula, Frances (7 September 2010). "Robertson popular but assailable over homelessness, polls finds". The Globe and Mail. https://www.theglobeandmail.com/news/national/british-columbia/robertson-popular-but-assailable-over-homelessness-polls-finds/article1697585/.
6. ↑ Howell, Mike. "Poll narrows gap in mayoral race". The Vancouver Courier. http://www.vancourier.com/news/Poll+narrows+mayoral+race/3910700/story.html.
7. ↑ Wintonyk, Darcy (17 May 2011). "Suzanne Anton to run for Vancouver mayor". CTV News. https://bc.ctvnews.ca/suzanne-anton-to-run-for-vancouver-mayor-1.645600.
8. ↑ Howell, Mike (14 September 2010). "Survey says Vancouverites content with their quality of life". The Vancouver Courier. http://www.vancourier.com/Survey+says+Vancouverites+content+with+their+quality+life/3524738/story.html.
9. ↑ Stoymenoff, Alexis. "New study shows Vancouver residents are satisfied with economy, overall quality of life". Vancouver Observer. http://www.vancouverobserver.com/city/2011/11/07/new-study-shows-vancouver-residents-are-satisfied-economy-overall-quality-life?page=0,0.
10. ↑ "Parks and Recreation Survey". Maple Ridge and Pitt Meadows Parks and Leisure Services. http://www.mapleridge.ca/assets/Default/Parks~and~Leisure~Services/pdf/Publications/recreation_survey_2011.pdf. [yes|permanent dead link|dead link}}]
11. ↑ "City of North Vancouver Parks Master Plan: Activity and Diversity". Catherine Berris Associates Inc.. http://www.cnv.org/attach/2009 12 14 item 09 attach 01.pdf.
12. ↑ "NORTH AMERICA: British Columbia considering lifting 30-year E&P moratorium". Offshore Magazine. 1 December 2001. http://www.offshore-mag.com/articles/print/volume-61/issue-12/news/north-america-british-columbia-considering-lifting-30-year-ep-moratorium.html.
13. ↑ Hume, Stephen (6 April 2012). "Hume: Pipeline opposition likely to grow as supertanker risk assessed". The Vancouver Sun. https://vancouversun.com/technology/Hume+Pipeline+opposition+likely+grow+supertanker+risk+assessed/6423196/story.html.
14. ↑ Municipal Water and Waste Management: Labour Market Study. Calgary, Alberta, Canada: ECO Canada | Environmental Careers Organization. 2010. pp. 32. http://www.eco.ca/pdf/Municipal English.pdf. Retrieved 2012-04-13.

## External links

* Justason Market Intelligence
* Vancouver Focus™
* How does it work

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