In2TV

In2TV was a website offering ad-supported streaming video of classic TV shows in the United States. It was operated by AOL Time Warner as an outlet for the company's archival television programming.

## History

In2TV was announced in November 2005 as a collaboration between AOL and Warner Bros. Television,[1][2][3][4][5][6][7] at the time both being owned by the Time Warner conglomerate. The site was created in part as a counteraction against the rapid rise in popularity of video hosting sites such as YouTube; when In2TV launched, Time Warner subsequently ordered all of its content (mostly posted by users, not by Time Warner itself) off YouTube through Digital Millennium Copyright Act (DMCA) notices in order to divert traffic to In2TV. The service was launched with a party held at the Museum of Television & Radio (later renamed as The Paley Center for Media) and on March 15, 2006[8][9][10] and was later integrated with AOL Video in December 2006.

## Content

When In2TV first launched the shows were categorized into channels.[11] These included LOL (Comedy), Drama Rama (Drama), What a Rush (Action), Vintage TV (Classic), Heroes Horror (Sci-Fi/Horror), Toon Topia TV (Cartoons) and Pilot Theater (first episodes).[12][2]

In2TV also included bonus channels featuring original content based on the TV shows featured on the service. These channels included:

* Starplay, featuring stars before they were stars
* Betcha Didn't Know!, trivia about top TV stars
* TV Karaoke, theme-song sing-alongs
* Where Are They Now, updates on stars of past series
* Rock 'n Flix, musical clips from movies

AOL Video lost its rights to the Time Warner library when AOL spun off from Time Warner in 2009 to become an independent company, which was later acquired by Verizon in 2015 and later merged with Yahoo to form Oath (later renamed as the second incarnation of Yahoo Inc.) in 2017. By the time AOL had purchased The Huffington Post (later renamed as HuffPost) in 2011,[13][14] AOL Video had been dissolved. Links to the service now redirect to Huffington Post's TV section, which contains no archival video. What remains of In2TV's content was moved over to online platforms bearing the brands of the now-defunct The WB and Kids' WB and then to Plex,[15] Warner Bros. Discovery's Max and its FAST channels on The Roku Channel and Tubi[16] (with programming from Discovery's cable channels that added when WarnerMedia and Discovery merged in 2022).

## References

1. ↑ Shields, Mike (March 24, 2018). "The forgotten story of AOL's In2TV, which helped invent binge TV way before Netflix". Business Insider. http://www.businessinsider.com/the-forgotten-story-of-aols-in2tv-which-helped-invent-binge-tv-way-before-netflix-2018-3.
2. ↑ 2.0 2.1 "AOL and Warner Bros. Announce 'In2TV'" (Press release). Warner Bros. November 14, 2005. Archived from the original on September 14, 2020. Retrieved March 25, 2024.
3. ↑ "AOL to Offer Old Warner TV Shows". November 14, 2005. https://www.cbsnews.com/news/aol-to-offer-old-warner-tv-shows/.
4. ↑ "AOL jumps on board web TV bandwagon". The Guardian. November 14, 2005. https://www.theguardian.com/media/2005/nov/14/newmedia.business.
5. ↑ "Internet Service to Put Classic TV on Home Computer". The New York Times. November 14, 2005. https://www.nytimes.com/2005/11/14/business/internet-service-to-put-classic-tv-on-home-computer.html.
6. ↑ "Way Too In2TV". Wired. November 14, 2005. https://www.wired.com/2005/11/way-too-in2tv.
7. ↑ "Venture of Warner Bros., AOL to Provide Old TV Shows a New Life Online". Los Angeles Times. November 14, 2005. https://www.latimes.com/archives/la-xpm-2005-nov-14-fi-aol14-story.html.
8. ↑ Ryan, Amy (March 15, 2006). "Check out In2TV, AOL's new free TV-on-demand service". Entertainment Weekly. http://ew.com/article/2006/03/15/aols_free_vinta/. Retrieved April 12, 2018.
9. ↑ "AOL Launches In2TV". Multichannel News. March 15, 2006. https://www.nexttv.com/news/aol-launches-in2tv-299995.
10. ↑ "AOL IN2TV GOES LIVE, INCLUDES FOUR ADVERTISERS". Advertising Age. March 15, 2006. https://adage.com/article/digital/aol-in2tv-live-includes-advertisers/107874.
11. ↑ Mahan, Colin (March 16, 2006). "AOL is really In2TV". TV.com. http://www.tv.com/news/aol-is-really-in2tv-3693/.
12. ↑ "In2TV". 30 June 2015. https://uk.pcmag.com/web-sites/65751/in2tv.
13. ↑ Steel, Emily (2011-02-08). "AOL to Acquire Huffington Post" (in en-US). The Wall Street Journal. ISSN 0099-9660. https://www.wsj.com/articles/SB10001424052748704858404576129234044123852.
14. ↑ "Aol Buys The Huffington Post, Animated Version [Video"] (in en-US). 8 February 2011. https://techcrunch.com/2011/02/08/aol-huffington-post/.
15. ↑ Hayes, Dade (2019-08-29). "Plex Teams With Warner Bros. To Expand Into Free, Ad-Supported Streaming" (in en-US). https://deadline.com/2019/08/plex-teams-with-warner-bros-to-expand-into-free-ad-supported-streaming-1202707252/.
16. ↑ CSI (2023-01-02). "WBD brings FAST channels to Roku and Tubi" (in en). https://www.csimagazine.com/csi/WBD-brings-FAST-channels-to-Roku-and-Tubi.php.

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