Connotation

Connotation is the imagery and emotion that a word or phrase brings to mind - as opposed to the raw denotation. It is easy to sway people towards something or someone (or away from it) by using word connotations.

Favorable  | Neutral  |  Unfavorable

|
|

mother  |  woman  |  female
child  |  fetus  |  conceptus
pro-life  |  conservative  |  anti-choice
pro-choice  |  liberal  |  pro-abortion