Johan Andreassen

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Johan Andreassen

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Born| 1977
Nationality| Norwegian
Citizenship| Norway
Occupation| Entrepreneur

Johan Andreassen (born 1977) is a Norwegian entrepreneur, founder and CEO of Atlantic Sapphire, a land-based salmon-farming company with locations in Denmark and Miami, Florida.[1][2][3]

Andreassen was born in Ålesund Norway, and grew up in Romsdal.[1][2] Andreassen founded Villa Lepefisk in 1995 with his cousin, Bjorn Vegard-Lovik. Vegard-Lovik and Andreassen fished the Fjord|fjords for wrasse which they sold to local fishermen to treat sea lice as an alternative to the widespread use of pesticides common at the time.[2][4] The company later branched out into salmon farming, and four years after it was founded, the company had rebranded to Villa Organic[4] and was the exclusive supplier of salmon to Whole Foods Market|Whole Foods.[4]

Bjorn Vegard-Lovik and Andreassen sold Villa Organic in 2009 for 150 million NOK[1][4] before starting Atlantic Sapphire in 2010.[2][3][4] Andreassen and Vegard-Lovik spent more than 10 years developing the land-based Aquafarming|aquafarms that they named Bluehouses. Andreassen is a co-founder of Atlantic Sapphire. The company was established to advance sustainable practices in salmon farming. It employs an innovative "Bluehouse" system, replicating natural conditions to raise Atlantic salmon while prioritizing environmental sustainability and high-quality production. In June 2023, Andreassen transitioned from the role of CEO to managing director of Atlantic Sapphire. The company produced the first harvest of salmon in 2020 under its Bluehouse Salmon brand.[3]

## Personal life[edit]

Andreassen resides in Miami, Florida, with his wife, Kamilla Utgård, and their children.

## References[edit]

1. ↑ 1.0 1.1 1.2 Stavrum, Gunnar (2018-03-31). "Hobbyfisker ble laksemillionær". Nettavisen (in norsk). Retrieved 2021-04-15.
2. ↑ 2.0 2.1 2.2 2.3 Mutter (r_mutter), Rachel (2019-05-08). "IntraFish Media names 2019 Person of the Year | Intrafish". Intrafish | Latest seafood, aquaculture and fisheries news. Retrieved 2021-04-15.
3. ↑ 3.0 3.1 3.2 Fabricant, Florence (2021-04-05). "Atlantic Salmon With a Smaller Carbon Footprint". The New York Times. ISSN 0362-4331. Retrieved 2021-04-22.
4. ↑ 4.0 4.1 4.2 4.3 4.4 Grunwald, Michael. "Will Your Next Salmon Come from a Massive Land Tank in Florida?". POLITICO. Retrieved 2021-04-15.

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