P360 Solutions

Type

| Private
Industry|

* Technology
* Life Sciences
* Pharmaceutical

Founded| 2007; 18 years ago (2007)
Founder|

* Anupam Nandwana
* Edward Vaz

Headquarters| Piscataway, New Jersey, United States

Number of locations

| 3

Key people

* Anupam Nandwana (CEO)
* Edward Vaz (COO)

Website| p360.com

P360 is an American multinational pharmaceutical software company founded in 2007 by Anupam Nandwana and Edward Vaz. The company is headquartered in Piscataway, New Jersey, the United States, with offices in India and Australia. As of June 2021, P360 has over 150 global employees.[1][2][3][4][5][6][7][8]

P360 is known for providing AI technology solutions for pharmaceutical commercial, clinical, and patient services organizations, healthcare providers, and physicians, including Medical Technology (MedTech), SMS Text Messaging technology, Internet of Things (IoT) powered devices, and Artificial Intelligence (AI) applications.[9][10]

P360 has been featured in several media outlets including Forbes, RFID Journal, Thrive Global, The Tech Street Now, MedCity News, PharmaVoice, and others.[11][12][13][14][15][16][17][18][19][20]

## Contents

* 1 History
* 2 Products and services
* 2.1 ZING
* 2.2 Swittons
* 2.3 BirdzAI
* 2.4 Data360
* 2.5 PatientJourney360
* 2.6 Trials360
* 3 Awards
* 4 References
* 5 External links

## History[edit]

P360 was founded with the aim to offer custom-built pharmaceutical software suites to support and advance sales, clinical trials, patient journey, analytics, and other aspects of the healthcare industry.[21][22][23][24][25][26][27]

It was established by Anupam Nandwana and Edward Vaz in 2007, two distinguished professionals in the life sciences industry with over two decades of experience. P360 became a Microsoft Gold Partner under his guidance, establishing itself as a prominent provider of technological solutions for the health sciences industry.[28][29][30][31][32][33][34]

## Products and services[edit]

P360 offers a vast range of solutions such as:

### ZING[edit]

ZING Communication Module by P360 promotes frictionless interactions with HCPs. Sales reps use the ZING application to send compliant text messages to healthcare professionals (HCP). The HCPs receive these on native text channels. ZING also allows free form logistical texts between the rep and HCP or other office staff members. From an HCP perspective, it is effortless and there is no app to sign into. It also facilitates individual message tracking and analytics on a user-friendly interface.[35][36]

### Swittons[edit]

Swittons are smart devices driven by the Internet of Things (IoT) created for a commercial acceleration of the life sciences, medical device, manufacturing, and research industries.[37][38][39][40] Swittons devices provide a platform for automating direct, human-to-digital information flow between previously segregated systems inside the company ecosystem, and also provides an advanced backend portal dashboard and reporting capability to monitor activity and track metrics.[41][42][43][44][45][46][47]

### BirdzAI[edit]

P360's core sales product, BirdzAI,is used to manage pharma commercial sales organizations and employs powerful AI to anticipate attrition, brand propensity, and next best action for life sciences organizations. It helps the users to manage all major business processes and data needs from one platform. BirdzAI integrates with the user’s existing systems, allowing them to keep track of the history by IC periods, preview alignments, manage various teams and zip codes/regions, and explore client masters.[48][49][50][51][52][53][54]

### Data360[edit]

Data360 is the only comprehensive pharmaceutical analytics and data management suite that provides end-to-end intelligence analytics with a wide range of features that leverage multiple variables such as affiliations, aggregate spend, speaker bureau claims, and others to help and assist businesses. The solution also offers advanced AI to provide insight into brand adoption propensity, physician churn, prescription (Rx) forecasting, physician segmentation, sample optimization, promotion response and marketing mix.[55][56][57]

### PatientJourney360[edit]

PatientJourney360 is a patient lifecycle management technology that aids life sciences firms in improving patient care management. It manages patient demographics, case management, enrollment and adherence, financial assistance, hospital affiliations and benefits investigations, and also offers an integrated Call Center solution with Unified Service Desk, which provides a solution for case managers to have all of the information and assistance they need remotely.[58][59][60][61][62]

### Trials360[edit]

Trials360 is a clinical trial management solution. It allows the users to conduct many studies across multiple sites while keeping their clinical trial procedure and data safe. Trials360 facilitates essential document trackings, a centralized database of investigators and studies, ETMF, EDC, and Finance Integrations amongst other things.[63][64][65][66][67][68][69]

## Awards[edit]

* P360 is a two-time recipient of the PharmaVoice 100 Award.

## References[edit]

1. ↑ Nandwana, Anupam. "How IoT is Transforming the Pharma to Physician Relationship | PM360". www.pm360online.com/. Retrieved 21 June 2021.
2. ↑ "Swittons Adds Microsoft Teams Integration to its Devices for Voice, Video and Online Collaboration, Announces New Fingerprint Security Model". Telecom Reseller. 2020-06-16. Retrieved 21 June 2021.
3. ↑ "Swittons Adds Microsoft Teams Integration to its Devices for Voice, Video and Online Collaboration, Announces New Fingerprint Security Model". BioSpace. Retrieved 21 June 2021.
4. ↑ "Swittons Announces Microsoft Teams Support, New Biometric Device". FindBiometrics. 2020-06-17. Retrieved 21 June 2021.
5. ↑ "Swittons Adds Microsoft Teams Integration to Its Devices for Voice, Video and Online Collaboration, Announces New Fingerprint Security Model". AiThority. 2020-06-18. Retrieved 21 June 2021.
6. ↑ "Swittons introduces smart IoT devices for pharmaceutical lab digital transformation initiatives". The Internet Of All Things. 2020-08-13. Retrieved 21 June 2021.
7. ↑ "Swittons Adds Microsoft Teams Integration to its Devices for Voice, Video and Online Collaboration, Announces New Fingerprint Security Model". Healthcare Dive. Retrieved 21 June 2021.
8. ↑ "Swittons Introduces Smart IoT Devices for Pharmaceutical Lab Digital Transformation Initiatives". BioSpace. Retrieved 21 June 2021.
9. ↑ "How Technology is Shaping the New Normal in Healthcare". IT Briefcase. Retrieved 21 June 2021.
10. ↑ "Swittons integrates its customizable IoT powered devices with Microsoft Teams". Retrieved 21 June 2021.
11. ↑ "pharmavoice". pharmavoice.com. Retrieved 21 June 2021.
12. ↑ "Nemaura Medical Repurposes CGM for Temp Monitoring". PharmaVOICE. Retrieved 21 June 2021.
13. ↑ "pharmavoice" (PDF). pharmavoice. Retrieved 21 June 2021.
14. ↑ "P360 Introduces Swittons Smart Devices for Life Sciences Enterprises". PharmaVOICE. Retrieved 21 June 2021.
15. ↑ "The Salesforce of the Future". PharmaVOICE. Retrieved 21 June 2021.
16. ↑ "Commanders & Chiefs". PharmaVOICE. Retrieved 21 June 2021.
17. ↑ "View From the Top: 5 CIOs Speak Out on RFID | RFID JOURNAL". Retrieved 21 June 2021.
18. ↑ "RFID News Roundup | RFID JOURNAL". Retrieved 21 June 2021.
19. ↑ Hyder, Shama. "What This Life Sciences Software Company Can Teach Us About Communication". Forbes. Retrieved 21 June 2021.
20. ↑ Ripton, J. T. (2021-03-31). "Decentralized clinical trials are opening the drug development pipeline". MedCity News. Retrieved 21 June 2021.
21. ↑ News, Syndicated (2020-02-28). "#ThisWeekInIoT: Azure Sphere GA and more!". TheWindowsUpdate.com. Retrieved 21 June 2021. `{{cite web}}`: `|last1=` has generic name (help)
22. ↑ "Three Tools To Help Reduce Physician Burnout". thriveglobal.com. Retrieved 21 June 2021.
23. ↑ "News & Updates – Mediworld Middle East". Retrieved 21 June 2021.
24. ↑ "Build your digital presence with Paper.li". paper.li. Retrieved 21 June 2021.
25. ↑ Plato, Republished by (2020-06-19). "Swittons integrates its customizable IoT powered devices with Microsoft Teams |". zephyrnet. Retrieved 21 June 2021.
26. ↑ "Swittons launches biometric security device, adds Microsoft Teams integration for IoT products | Biometric Update". www.biometricupdate.com. 2020-06-19. Retrieved 21 June 2021.
27. ↑ "Decentralized Clinical Trials Are Opening the Development Pipeline". mddionline.com. 2021-03-31. Retrieved 21 June 2021.
28. ↑ Perry, Jessica (2020-04-20). "Smart communication". NJBIZ. Retrieved 21 June 2021.
29. ↑ "Swittons Adds Microsoft Teams Integration to its Devices for Voice, Video and Online Collaboration, Announces New Fingerprint Security Model". www.customerzone360.com. Retrieved 21 June 2021.
30. ↑ "Swittons Announces Microsoft Teams Support, New Biometric Device". FindBiometrics. 2020-06-17. Retrieved 21 June 2021.
31. ↑ "collaboration toolbox". www.toolbox.com. Retrieved 21 June 2021.
32. ↑ "Swittons integrates its customizable IoT powered devices with Microsoft Teams". Help Net Security. 2020-06-19. Retrieved 21 June 2021.
33. ↑ "thetechstreetnow". thetechstreetnow. Retrieved 21 June 2021.
34. ↑ "Swittons Introduces Smart IoT Devices for Pharmaceutical Lab Digital Transformation Initiatives | Virtual-Strategy Magazine". virtual-strategy.com. 2020-08-12. Retrieved 21 June 2021.
35. ↑ Review, C. I. O. "P360 Introduces BirdzAI ZING Communication Module, Enabling Compliant SMS Text Messaging to Physician Customers". CIOReview. Retrieved 21 June 2021.
36. ↑ Ripton, J. T. (2021-01-26). "Strategies that will help make 2021 a banner year for life sciences industries". MedCity News. Retrieved 21 June 2021.
37. ↑ "Swittons Introduces IoT Powered Solution; Simplifies Pharma to Physician Communication". www.martechadvisor.com. Retrieved 21 June 2021.
38. ↑ "P360 launches Swittons, a pharma sales IoT device on Microsoft cloud". MSDynamicsWorld.com. Retrieved 21 June 2021.
39. ↑ "Swittons Introduces Smart IoT Devices for Pharmaceutical Lab Digital Transformation Initiatives". PharmaVOICE. Retrieved 21 June 2021.
40. ↑ Reporter, n n MSDW n. "P360 launches Swittons, a pharma sales IoT device on Microsoft cloud – CRM analytics". Retrieved 21 June 2021.
41. ↑ "Swittons by P360 now Available in the Microsoft Azure Marketplace". MarTech Series. 2020-04-23. Retrieved 21 June 2021.
42. ↑ "Swittons by P360 now Available in the Microsoft Azure Marketplace". AiThority. 2020-04-23. Retrieved 21 June 2021.
43. ↑ "P360 Listed as a Sample Vendor in Gartner's Hype Cycle for Life Science Commercial Operations, 2020". PharmaVOICE. Retrieved 21 June 2021.
44. ↑ "Swittons Adds Microsoft Teams Integration to its Devices for Voice, Video and Online Collaboration, Announces New Fingerprint Security Model". PharmaVOICE. Retrieved 21 June 2021.
45. ↑ "Swittons by P360 Available in Microsoft Azure Marketplace". SMART INDUSTRY. 2020-05-04. Retrieved 21 June 2021.
46. ↑ "Swittons integrates its customizable IoT powered devices with Microsoft Teams | IT Security News". itsecuritynews. 2020-06-19. Retrieved 21 June 2021.
47. ↑ "laboratorynetwork". laboratorynetwork. Retrieved 21 June 2021.
48. ↑ "P360 Adds Advanced Artificial Intelligence Capabilities to its Sales Enablement Platform BirdzAI". BioSpace. Retrieved 21 June 2021.
49. ↑ "P360 Adds Advanced Artificial Intelligence Capabilities to its Sales Enablement Platform BirdzAI". MarTech Series. 2020-09-23. Retrieved 21 June 2021.
50. ↑ "P360 Adds Advanced Artificial Intelligence Capabilities to its Sales Enablement Platform BirdzAI". AiThority. 2020-09-23. Retrieved 21 June 2021.
51. ↑ "medlancr". medlancr. Retrieved 21 June 2021.
52. ↑ "P360 Adds AI to Its Sales Enablement Platform BirdzAI". www.destinationcrm.com. Retrieved 21 June 2021.
53. ↑ "P360 Introduces BirdzAI ZING Communication Module". AiThority. 2020-11-12. Retrieved 21 June 2021.
54. ↑ "P360 Introduces BirdzAI ZING Communication Module, Enabling Compliant SMS Text Messaging to Physician Customers". BioSpace. Retrieved 21 June 2021.
55. ↑ "Swittons Introduces Smart IoT Devices for Pharmaceutical Lab Digital Transformation Initiatives | LiMSforum.com – The Global Laboratory, Informatics, Medical and Science Professional Community". limsforum. Retrieved 21 June 2021.
56. ↑ "Swittons Introduces Smart IoT Devices for Pharmaceutical Lab Digital Transformation Initiatives -". pharmaphorum.com. 2020-08-16. Retrieved 21 June 2021.
57. ↑ Sen, Paroma (2020-12-02). "SalesTechStar Interview with Kimberly Brue, Vice President, Commercial Excellence at P360". SalesTech Star. Retrieved 21 June 2021.
58. ↑ "Swittons introduces IoT Devices for pharmaceutical labs". www.manufacturingchemist.com. Retrieved 21 June 2021.
59. ↑ "P360 Listed as a Sample Vendor in Gartner's Hype Cycle for Life Science Commercial Operations, 2020". BioSpace. Retrieved 21 June 2021.
60. ↑ "Swittons Introduces IoT-Enabled Smart Devices for Pharmaceutical Labs". PharmTech. Retrieved 21 June 2021.
61. ↑ Desk, STS News (2020-09-22). "P360 Adds Advanced Artificial Intelligence Capabilities to its Sales Enablement Platform BirdzAI". SalesTech Star. Retrieved 21 June 2021.
62. ↑ "Azure Partner Roundup: eDiscovery; Sales enablement; Oracle migrations; Visual IoT building; Data mastering". MSDynamicsWorld.com. Retrieved 21 June 2021.
63. ↑ "toolbox". www.toolbox.com. Retrieved 21 June 2021.
64. ↑ "P360 Introduces Swittons Smart Devices for Life Sciences Enterprises". AiThority. 2020-10-07. Retrieved 21 June 2021.
65. ↑ "P360 Introduces Swittons Smart Devices for Life Sciences Enterprises". BioSpace. Retrieved 21 June 2021.
66. ↑ "P360 launches Swittons IoT smart devices for life sciences". MSDynamicsWorld.com. Retrieved 21 June 2021.
67. ↑ "toolbox". www.toolbox.com. Retrieved 21 June 2021.
68. ↑ "P360 Launched the BirdzAI ZING Communication Module". www.healthcaretechoutlook.com. Retrieved 21 June 2021.
69. ↑ "toolbox". www.toolbox.com. Retrieved 21 June 2021.

## External links[edit]

* Official website
* P360 Solutions on Facebook
* P360 Solutions on Twitter
* P360 Solutions on LinkedIn