Anova Culinary

Type| Subsidiary
Industry| Home automation
Founded| 2013; 13 years ago (2013)
Founders|

* Stephen Svajian
* Jeff Wu
* Natalie Vaughn

Headquarters|

San Francisco, California

U.S.

Key people

| Stephen Svajian (CEO)
Products| Anova Precision Cooker,

Number of employees

| 28 (2017)
Parent| Independent (2013–2017) Electrolux (2017–present)
Website| www.anovaculinary.com

Anova Culinary, officially known as Anova Applied Electronics, Inc., is a company headquartered in San Francisco that sells IoT-connected kitchen appliances designed for home cooking, such as sous-vide cookers, combination ovens, and vacuum sealers. In 2014, Anova introduced the Anova Precision Cooker, the first sous-vide cooking device with Bluetooth connectivity, followed by a Wi-Fi-enabled version in 2015.

On February 6, 2017, Anova was acquired by Electrolux, a home appliance company, for a total of US$250 million. This was the first multimillion-dollar purchase of a smart kitchen brand.[1]

Anova sous-vide cooker

## Contents

* 1 History
* 2 Acquisitions
* 2.1 Get Fresh, Inc.
* 2.2 Electrolux
* 3 Partnerships
* 4 References

## History

Anova Culinary was founded in 2013 by Stephen Svajian, Jeff Wu, and Natalie Vaughn. The company originally manufactured temperature control products for scientific laboratories.

In 2010, Wu developed an initial proof of concept for an affordable home sous vide device,[2] which he called the Anova.

In 2013, Anova Culinary released the Anova One,[3] an immersion circulator[2][4] that could be attached to an existing pot to circulate water as it heated.[5]

The Anova Precision Cooker, released in 2014, was the first connected sous-vide device.[6][7] The device's wand-like immersion circulator could be attached to a pot or container to cook food at specific times and temperatures, and users could control the device through the company's app on their mobile devices with Bluetooth.[8][9][10][11]

Subsequent products included the Anova Precision Cooker Nano and the Anova Precision Oven, a countertop combi oven that supported both steam and convection cooking methods and could be used either alongside other Precision Cooker products or by itself.[12][6][13][14][15][16]

The Anova Culinary App, available for Android and iOS devices, provides access to recipes and allows users to control temperature settings for multiple dishes using Anova products.[17]

## Acquisitions

### Get Fresh, Inc.

In 2015, Anova Culinary purchased marketing agency Get Fresh, Inc. for US$9.2 million.[18]

### Electrolux

On February 6, 2017, Electrolux announced it agreed to acquire Anova Culinary for $250M USD, paying $115 million in cash up front and an additional $135 million for adjustments and achievement of certain financial objectives.[1][19] Anova retained its brand identity and the leadership of its CEO Stephan Svajian.[20] The purchase was part of Electrolux's plans to move into the smart kitchen and home device market.[21][20]

## Partnerships

During the 2017 International Home and Housewares Show, Anova revealed a collaboration with Stasher, a manufacturer of silicone bags, to offer reusable and resealable bags for sous vide cooking.[22][23][24] On July 25, 2017, Anova announced a partnership with Field Company to release a limited batch of the Field cast iron skillet before it was publicly available.[25][26]

## References

1. ↑ 1.0 1.1 "Electrolux to acquire fast-growing smart kitchen appliance company Anova" (in en-US). 6 February 2017. http://www.electroluxgroup.com/en/electrolux-to-acquire-fast-growing-smart-kitchen-appliance-company-anova-23189.
2. ↑ 2.0 2.1 Biggs, John (10 September 2013). "Hands On With The Anova Automatic Sous Vide System | TechCrunch". https://techcrunch.com/2013/09/09/hands-on-with-the-anova-automatic-sous-vide-system/.
3. ↑ Ray, Joe. "For Home Chefs on a Budget, Sous Vide Cooking Heats Up" (in en-US). WIRED. https://www.wired.com/2013/11/budget-sous-vide/. Retrieved 2017-07-30.
4. ↑ Eats, Serious. "Equipment: We Test the $199 Sous Vide Circulator From Anova" (in en). https://www.seriouseats.com/2013/09/equipment-we-test-the-199-sous-vide-circulato.html.
5. ↑ "Anova sous vide so easy to use" (in en). CNET. https://www.cnet.com/news/anova-sous-vide-so-easy-to-use/.
6. ↑ 6.0 6.1 Gartenberg, Chaim (2017-02-06). "Sous vide Kickstarter success Anova gets bought for $250 million by Electrolux". https://www.theverge.com/2017/2/6/14522494/anova-sous-vide-circulator-kickstarter-acquired-electrolux-250-million.
7. ↑ "Anova Precision Cooker Reaches $1.3M Crowdfunding". 2014-05-27. https://www.crowdfundinsider.com/2014/05/40388-anova-precision-cooker-reaches-1-3m-crowdfunding/.
8. ↑ "Anova, maker of smart sous vide devices, gets acquired for $250 million" (in en-US). Digital Trends. 2017-02-06. https://www.digitaltrends.com/home/anova-acquired-by-electrolux/.
9. ↑ Morganstern, Adam. "Cook The Perfect Steak With Your IPhone: Anova Sous-Vide" (in en). Forbes. https://www.forbes.com/sites/adammorganstern/2015/01/30/cook-the-perfect-steak-with-your-iphone-anova-sous-vide/#514e07ee3729.
10. ↑ "Once something you only saw on 'Top Chef,' sous vide hits shelves at Target, Best Buy" (in en-US). Digital Trends. 2016-06-09. https://www.digitaltrends.com/home/anova-immersion-circulator-target-best-buy/.
11. ↑ Manjoo, Farhad (2014-11-19). "Bringing Sous Vide to the Home Cook" (in en-US). The New York Times. ISSN 0362-4331. https://www.nytimes.com/2014/11/20/technology/personaltech/bringing-sous-vide-to-the-home-cook.html.
12. ↑ "Anova Precision Cooker Nano brings sous-vide to a sub-$100 budget - SlashGear" (in en-US). 13 June 2017. https://www.slashgear.com/anova-precision-cooker-nano-brings-sous-vide-to-a-sub-100-budget-13488366/.
13. ↑ Daugherty, Trevor (2017-01-06). "Anova refreshes its line of sous vide cookers at CES 2017, provides more details on upcoming Precision Oven". https://9to5toys.com/2017/01/06/anova-cookes-ces-2017/.
14. ↑ Wolf, Michael (2016-11-15). "2017 Is Going To Be A Year Of Crazy Innovation For The Oven" (in en-US). The Spoon. https://thespoon.tech/2017-is-going-to-be-a-year-of-crazy-innovation-for-the-oven/.
15. ↑ "Electrolux buys sous vide machine maker Anova for $250 million" (in en). CNET. https://www.cnet.com/news/electrolux-buys-sous-vide-machine-maker-anova-for-250-million/.
16. ↑ Alston, Greg (2017-01-05). "Anova Announces Four Products to Expand Their Precision Cooking Line • GearDiary". https://geardiary.com/2017/01/05/anova-announces-four-products/.
17. ↑ "Now Your Phone Can Cook Sous Vide" (in en-us). Brit + Co. https://www.brit.co/sous-vide-precision-cooker/.
18. ↑ Ha, Anthony (18 August 2015). "Anova Acquires Hardware Marketing Startup Get Fresh For $9.2M | TechCrunch". https://techcrunch.com/2015/08/18/anova-acquires-get-fresh/.
19. ↑ "Electrolux buys Anova to tap into connected products growth". Reuters. https://www.reuters.com/article/us-electrolux-acquisition-idUSKBN15L0TZ.
20. ↑ 20.0 20.1 Heater, Brian (6 February 2017). "Sous Vide startup Anova gets acquired by appliance giant Electrolux | TechCrunch". https://techcrunch.com/2017/02/06/anova-electrolux/.
21. ↑ "Anova, maker of smart sous vide devices, gets acquired for $250 million". Digital Trends. https://www.digitaltrends.com/home/anova-acquired-by-electrolux.
22. ↑ "Stasher's silicone sous vide bags are reusable, dishwasher safe, and last for years" (in en-US). Digital Trends. 2017-03-20. https://www.digitaltrends.com/home/stasher-silicone-bags/.
23. ↑ Ray, Joe. "These Reusable Silicone Bags Make for Killer Sous Vide" (in en-US). WIRED. https://www.wired.com/2017/06/review-stasher-bags-sous-vide/. Retrieved 2017-07-26.
24. ↑ "stasher really cooking at the 2017 IHA Show with new products and new partnerships". www.businesswire.com (Press release). 17 March 2017. Retrieved 2017-07-26.
25. ↑ "Get your sous vide machine and a Field Company skillet, all from Anova" (in en-US). Digital Trends. 2017-07-25. https://www.digitaltrends.com/home/anova-field-company-cast-iron/.
26. ↑ "Field Company Cast Iron Skillet | World's Best Skillet | Anova Culinary" (in en-US). Anova Culinary. 2017-07-25. https://anovaculinary.com/the-field-company-8-cast-iron-skillet/.

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