Playmation

Playmation is a system of toys, wearables, and companion apps from Disney and Hasbro.[1] The system is designed to keep kids active, replacing screens with pretend play.[2] Players can receive missions through a companion app, and track scores and accomplishments.

The toy system launched in October 2015 with the Marvel Avengers collection. Star Wars and Frozen were planned for 2016 and 2017.[3]

It is reported that much of the development team has been laid-off and that while the existing Avengers product line would continue to be sold through Christmas 2016 any further development was on hold.[4] The Marvel app and Marvel toy line was discontinued on March 28th, 2019[5]

## See also

* Toys-to-life

## References

1. ↑ Hasbro. "Disney Announces Playmation – The Next Step in the Evolution of Play". Hasbro Investors. http://investor.hasbro.com/releasedetail.cfm?releaseid=916337.
2. ↑ Julia Boorstin (2 June 2015). "Disney's 'Playmation' designed to get kids moving". cnbc. https://www.cnbc.com/2015/06/02/disneys-playmation-designed-to-get-kids-moving.html.
3. ↑ John Gaudiosi. "Marvel's Avengers Playmation toys will be followed by sets based on Star Wars and Frozen over the next three years.". Fortune. http://fortune.com/2015/06/16/disney-playmation-wearable-toys/.
4. ↑ https://www.wsj.com/articles/disney-looks-to-pokemon-go-technology-as-playmation-sales-disappoint-1470347143|Disney Looks to ‘Pokémon Go’ Technology as Playmation Sales Disappoint
5. ↑ "Playmation: Marvel’s Avengers and the AvengersNet app have been retired" (in en-US). https://appsupport.disney.com/hc/en-us/articles/360022544271-Playmation-Marvel-s-Avengers-and-the-AvengersNet-app-have-been-retired.

## External links

* Official websiteTemplate:Disney-stub

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