Seaters

Type| Private
Industry| Tech
Founded| August 2013
Founders| Jean-Sebastien Gosuin, Manu Jans, Dominique Snyers

Number of locations

| (4) New York, Brussels, Paris and London
Products| Ticketing technology, Ticket Sales and Resales
Website| www.seaters.com

Seaters is a privately owned marketing technology company, with headquarters in New York City . Seaters platform and app was created to address the prevalent problem of empty seats at events.

## History

Based on his experience as a ticketing agent and familiarity with the empty seat problem, Jean-Sébastien Gosuin founded founded Smart Seats (later changed to Seaters) in August 2013 with Manu Jans and Dominique Snyers.[1]

In 2014, Seaters raised $4 million from investors in the United States and Europe.[2]

In 2015, Seaters was one of 17 companies in the inaugural group accepted by Le Tremplin, for its sports-related incubator in Paris.[3]

In 2017, Seaters raised $3 million in fresh capital with participants including existing investors and new investors.[4]

## Overview

Seaters has a two part solution to the empty seat problem, which has been found to occur at virtually all sold-out events, at a rate of 2-10% vacant seats.[1] Both parts involve aggregating demand for unused tickets in advance of an event, so tickets can be distributed easily when they become available, even at the last minute.[5][6][7][8]

Seaters mobile app allows to join Fan Groups for preferred events that are sold out. Members of Fan Groups wait in a virtual queue for notification that a ticket is available for them to purchase. Seaters earns a 20% handling fee from each sale.[9][10]

## References

1. ↑ 1.0 1.1 "Belgische bedrijf Seaters mikt op jaaromzet van 1 miljoen" (in nl-BE). http://www.standaard.be/cnt/dmf20150209_01519280. Retrieved 4 March 2017.
2. ↑ "La start-up belge Seaters s'attaque au marché français et vise l'Euro 2016". Le Vif/L'Express. 2015-04-09. http://trends.levif.be/economie/high-tech/numerik/la-start-up-belge-seaters-s-attaque-au-marche-francais-et-vise-l-euro-2016/article-normal-388491.html.
3. ↑ "Seaters, la start-up belge qui vise à "combler les places vides" lors d'événements". Le Vif/L'Express. 2015-02-09. http://trends.levif.be/economie/entreprises/seaters-la-start-up-belge-qui-vise-a-combler-les-places-vides-lors-d-evenements-video/article-normal-365591.html.
4. ↑ "NYC Startups Seaters is Making Sure Sporting Events are Full" (in en-US). AlleyWatch. 2017-03-13. http://www.alleywatch.com/2017/03/nyc-startup-closing-3m-give-hope-concert-sold/.
5. ↑ Edwards, Samantha. "Havas SE and Seaters join forces". http://www.eventmagazine.co.uk/havas-se-seaters-join-forces/agencies/article/1336756. Retrieved 4 March 2017.
6. ↑ "Seaters: "Our first-minute tool for the last-minute problem of empty seats is a win-win for everyone"" (in en). https://www.iminds.be/en/news/20150401_news_seaters-in-the-picture. Retrieved 4 March 2017.
7. ↑ "BNP Paribas Fortis Rolls Out Customer Loyalty Campaign with Seaters, a New York Marketing Technology Company". http://markets.financialcontent.com/startribune/news/read/32463498/BNP_Paribas_Fortis_Rolls_Out_Customer_Loyalty_Campaign_with_Seaters.
8. ↑ "Plus de places pour un grand match ? "Seaters" trouve des sièges inoccupés" (in fr). http://www.ladepeche.fr/article/2015/05/09/2101712-plus-places-grand-match-seaters-trouve-sieges-inoccupes.html. Retrieved 4 March 2017.
9. ↑ "App gives fans another shot at sold-out events". Yahoo! Tech. https://www.yahoo.com/tech/app-gives-fans-another-shot-sold-events-225648947.html.
10. ↑ "Belgisch bedrijf Seaters mikt op jaaromzet van 1 miljoen". 9 February 2015. http://www.hln.be/hln/nl/942/Economie/article/detail/2211670/2015/02/09/Belgisch-bedrijf-Seaters-mikt-op-jaaromzet-van-1-miljoen.dhtml. Retrieved 4 March 2017.

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