Publicis Sapient

Formerly| Publicis.Sapient, SapientRazorfish, Sapient Consulting, SapientNitro, Razorfish, Sapient Global Markets, Sapient Public Sector, Sapient
Type| Subsidiary
Industry|

* Consumer Products
* Energy & Commodities
* Financial Services
* Health
* Public Sector
* Retail
* Telecommunications, Media & Technology
* Transportation & Mobility
* Travel & Hospitality

Founded| 1990
Services|

* Strategy & Consulting
* Customer Experience & Design
* Technology & Engineering
* Marketing Platforms
* Data & Artificial Intelligence
* Innovation & Digital Product Management
* Digital Business Transformation

Revenue| $1.305 billion (2013)[1]

Operating income

| $125.22 million (2013)[1]

Number of employees

| 20,000+ (February 13, 2019)
Parent| Publicis
Website| www.publicissapient.com

Publicis Sapient is a technology company belonging to Publicis Groupe, with 20,000 people and over 50 offices worldwide. It was originally established as Sapient in Cambridge, Massachusetts in 1990.[2][3] In 2015, Sapient became an independent subsidiary of French multinational advertising firm Publicis, following a deal worth US$3.7 billion. It remains headquartered in Boston, Massachusetts, and as of February 2015[update], the leadership is retained.[4]

In 2016, the company merged two of its divisions, SapientNitro and Razorfish, to form SapientRazorfish, which was led by Alan Wexler.[5] A few years later, in 2019, SapientRazorfish and Sapient Consulting were consolidated into one brand, Publicis Sapient,[6] under the leadership of CEO Nigel Vaz.[7]

## Contents

* 1 History
* 1.1 History of acquisitions
* 2 Corporate affairs
* 3 References

## History

Sapient embraced internet-based technology early on and by 1999, internet-based work accounted for over 70% of its revenue. From 1992 to 2000, the company saw rapid growth, with revenue increasing from $950,000 to $503 million.[8]

Following the dot-com bubble burst in the early 2000s, Sapient looked to expand internationally to drive growth. The company implemented a strategy called "Global Distributed Delivery" which leveraged the rapidly growing tech market in India to grow its software development capabilities.[8]

Throughout its history, Sapient has made several acquisitions, starting with Planning Group International in 2006. Other notable acquisitions include DCG Group in 2008, which enhanced its capital markets offerings, and The Nitro Group in 2009, which added 300 employees.[9][10]

### History of acquisitions

Year  | Name  | Division  | Refs

|
|
|

2023  | Corra  | Publicis Sapient  | [11]
2022  | Tremend  | Publicis Sapient  | [12]
2016  | Vertiba  | Sapient  | [13]
2014  | Campfire  | SapientNitro  | [14]
2014  | OnPoint  | Government Services  | [15]
2014  | The Community (aka La Comunidad)  | SapientNitro  | [16]
2013  | iThink  | SapientNitro  | [17]
2013  | (m)PHASIZE  | SapientNitro  | [18]
2012  | SecondStory  | SapientNitro  | [19]
2011  | DAD  | SapientNitro  | [20]
2011  | CLANMO  | SapientNitro  | [21]
2009  | Nitro  | SapientNitro  | [10]
2008  | Derivatives Consulting Group (DCG)  | Global Markets  | [9]
2008  | iChameleon  | Sapient  | [22]
2006  | Planning Group International (PGI)  | Sapient  | [23]
2005  | Business Information Solutions  | Sapient  |
2000  | Human Code | Sapient  | [24]
2000  | The Launch Group  | Sapient  | [25]
1999  | Adjacency  | Sapient  | [26]
1999  | E-Lab  | Sapient  | [27]
1998  | Studio Archetype  | Sapient  | [28]
1997  | Exor  | Sapient  | [29]

## Corporate affairs

In 1996, Sapient made its initial public offering with a share price of $21. In the next four years, the technology sector saw an increase in share prices, leading to an increase in Sapient's shares to a split-adjusted price of $550. However, during the dot-com bust of 2000, Sapient's shares dropped to a low of $0.75 per share.[30] The shares reached a peak of $17.95 in 2014.[31]

## References

1. ↑ 1.0 1.1 "Annual Report FY13". Sapient. March 14, 2014. http://files.shareholder.com/downloads/SAPE/3081316451x0xS1193125-14-104549/1008817/filing.pdf.
2. ↑ "Publicis To Acquire Sapient For $3.7 Billion, Caps 8-Year Roll-Up Of Leading Tech Shops". MediaPost Publications. November 3, 2014. https://www.mediapost.com/publications/mediadailynews/edition/2014/11/03/?print.
3. ↑ "Sapient Corp 2006 Current Report 8-K" (in en). SEC. https://sec.report/Document/0001157523-06-005916/.
4. ↑ "Publicis Completes Sapient Acquisition". 2015-02-06. https://adage.com/article/agency-news/publicis-completes-deal-acquire-sapient/297020/.
5. ↑ "Publicis Merges Digital Shops SapientNitro and Razorfish, Creating SapientRazorfish". 17 November 2016. https://adage.com/article/agency-news/publicis-merges-sapientnitro-razorfish/306823/.
6. ↑ "Teresa Barreira on Publicis Sapient's rebranding and positioning" (in en). 2019-09-09. https://www.consulting.us/news/2859/teresa-barreira-on-publicis-sapients-rebranding-and-positioning.
7. ↑ "Nigel Vaz appointed Global CEO of Publicis Sapient" (in en-US). 2019-02-08. https://www.media-marketing.com/en/news/nigel-vaz-appointed-global-ceo-of-publicis-sapient/.
8. ↑ 8.0 8.1 "Sapient Corporation - Case - Faculty & Research". Harvard Business School. https://www.hbs.edu/faculty/Pages/item.aspx?num=31578.
9. ↑ 9.0 9.1 "Sapient to buy DCG" (Press release). 2014-04-15.
10. ↑ 10.0 10.1 "Sapient to Buy Nitro for $50 Mil". 2009-06-16. https://www.adweek.com/news/advertising-branding/sapient-buy-nitro-50-mil-99479.
11. ↑ "Corra is acquired by Publicis Groupe". 2023-06-05. https://www.publicisgroupe.com/en/news/press-releases/publicis-sapient-publicis-groupe-s-digital-business-transformation-company-announces-acquisition-of-corra-to-further-cement-leadership-in-the-adobe-implementation-space-in-north-america.
12. ↑ "Tremend is acquired by Publicis Groupe". 2022-01-05. https://tremend.com/news/publicis-groupe-acquires-tremend/.
13. ↑ "Publicis.Sapient Acquires Vertiba, a Salesforce Gold Consulting Partner". 2016-03-02. http://www.businesswire.com/news/home/20160302006196/en/Publicis.Sapient-Acquires-Vertiba-Salesforce-Gold-Consulting-Partner.
14. ↑ "SapientNitro Moves Further into Interactive Film with Addition of Groundbreaking Creative Shop Campfire". sape.client.shareholder.com (Press release). 2014-03-28.
15. ↑ "Sapient Expands Government Services Footprint Through Acquisition of OnPoint". sape.client.shareholder.com (Press release). 2014-02-10. Archived from the original on 2014-05-29.
16. ↑ "Award Winning Creative Agency La Comunidad Joins SapientNitro". sape.client.shareholder.com (Press release). 2014-01-15.
17. ↑ "SapientNitro Expands into Latin America with Acquisition of iThink". sape.client.shareholder.com (Press release). 2013-01-16.
18. ↑ "Sapient Acquires (m)PHASIZE, Providing Marketers with Mix Modeling Expertise to Enable Better Investment Decisions in a Fast-Changing Media Landscape". sape.client.shareholder.com (Press release). 2013-01-10.
19. ↑ "SapientNitro Acquires Second Story, Extends Experience Innovation to Physical Domain" (in en). 2012-11-07. https://www.businesswire.com/news/home/20121107006448/en/SapientNitro-Acquires-Second-Story-Extends-Experience-Innovation-to-Physical-Domain.
20. ↑ "SapientNitro Acquires DAD". sape.client.shareholder.com (Press release). 2011-09-08.
21. ↑ "SapientNitro Acquires CLANMO, a Leading Mobile Agency in Europe". sape.client.shareholder.com (Press release). 2011-07-19.
22. ↑ "Ad Age - IChameleon Founder Will Oversee Digital Campaigns Across Asia". 2010-06-02. http://www.sapient.com/en-us/sapientnitro/news/news-articles/a1457.html.
23. ↑ "Sapient Buys Marketing Agency". 2005-12-13. http://www.dmnews.com/sapient-buys-marketing-agency/article/89689/.
24. ↑ "Sapient to Buy Human Code, a Media Developer". 10 August 2000. https://www.nytimes.com/2000/08/10/business/company-news-sapient-to-buy-human-code-a-media-developer.html.
25. ↑ "Sapient kauft sich in Deutschland ein" (in de). 2000-11-17. https://www.computerwoche.de/a/sapient-kauft-sich-in-deutschland-ein,1078349.
26. ↑ "S.F. Net shop deal shatters price record". 1999-05-16. http://www.bizjournals.com/sanfrancisco/stories/1999/05/17/story3.html.
27. ↑ "Sapient to Acquire Leading Experience-Based Research Firm E-Lab; Combination Sets the Standard for Strategies to Shape Customer Interactions on the Internet". 1999-09-27. http://www.thefreelibrary.com/Sapient+to+Acquire+Leading+Experience-Based+Research+Firm+E-Lab;...-a055876904.
28. ↑ "Sapient Corp. Buys Studio Archetype". AdvertisingAge. 1998-08-26. https://adage.com/article/news/sapient-corp-buys-studio-archetype/5747/.
29. ↑ "Sapient Corporation to Acquire EXOR Technologies, Inc.; Acquisition Will Accelerate Sapient's Growth in Rapid Delivery of ERP Solutions". 1997-12-05. http://www.prnewswire.com/news-releases/sapient-corporation-to-acquire-exor-technologies-inc-acquisition-will-accelerate-sapients-growth-in-rapid-delivery-of-erp-solutions-77809607.html.
30. ↑ "Boston's Sapient in $3.7 Billion Takeover" (in en-US). 4 November 2014. https://www.nbcboston.com/news/local/bostons-sapient-in-37-billion-takeover/1970900/.
31. ↑ "SAPE". 2014-04-15. https://finance.yahoo.com/q?s=SAPE.

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