Dev Patnaik

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Dev Patnaik

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Born| 1970
Nationality| American
Alma mater| Stanford University
Occupation|

* Businessman
* Author

Dev Patnaik (born 1970) is an American businessman and author. He is the co-founder and CEO of Jump Associates,[1] an independent strategy and innovation firm.[2] When not at Jump, Patnaik is an Adjunct Professor at Stanford University, where he teaches social science methods to MBA and design students.[3]

## Contents

* 1 Career
* 2 Writing
* 3 Teaching
* 4 References
* 5 External links

### Career[edit]

* * *

Patnaik earned a BA in Product Design from Stanford University and founded Jump Associates in 1998.

As CEO of Jump Associates, Patnaik advises senior executives at Fortune 500 companies including Starbucks, Target, Nike, and Universal Music Group. He also serves on the board of Conscious Capitalism.[4]

### Writing[edit]

* * *

In 2009, Patnaik published his first book, Wired to Care, which was named one of the best books of the year by Fast Company and Bloomberg Businessweek. Malcolm Gladwell praised for its ability to "convince you that businesses succeed with their hearts" and called it "just what we need for the lean years ahead."[5] In 2013, Dev authored Needfinding: Design Research and Planning.[6]

Patnaik's writings have also appeared in CNN,[7] Fast Company,[8] and Harvard Business Review[9] and he is a regular columnist for the CxO column in Forbes.[10]

### Teaching[edit]

* * *

At Stanford d.school, Patnaik teaches a class called Needfinding,[11] in which students draw upon methods from anthropology, product design, and business strategy to create meaningful products and services.

## References[edit]

1. ↑ "Six Sigma Still Pays Off At Motorola". Bloomberg.com. Retrieved 2024-04-01.
2. ↑ "Dev Patnaik". Big Think. Retrieved 2024-04-01.
3. ↑ "Dev Patnaik". explorecourses.stanford.edu. Retrieved 2024-04-01.
4. ↑ "Dev Patnaik". Conscious Capitalism, Inc. Retrieved 2024-04-01.
5. ↑ "Praise for Wired to Care - Wired to Care [Book]". www.oreilly.com. Retrieved 2024-04-01.
6. ↑ Patnaik, Dev (2013-03-23). Needfinding: Design Research and Planning. Amazon. ISBN 978-1-4800-6410-2.
7. ↑ "Wanted: Creative leaders for energy - CNN.com". www.cnn.com. Retrieved 2024-04-01.
8. ↑ "Dev Patnaik". Fast Company.
9. ↑ "Search dev patnaik". hbr.org. Retrieved 2024-04-01.
10. ↑ "Dev Patnaik". Forbes. Retrieved 2024-04-01.
11. ↑ "Stanford University Explore Courses". explorecourses.stanford.edu. Retrieved 2024-04-01.

## External links[edit]

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