Public Relations

Public relations (P.R.) is the set of ongoing activities that ensure an organization or person has a strong public image.[1]

## History[edit]

The phrase "public relations" was invented by Edward Bernays after the horrific atrocities committed in Nazi Germany. Bernays said: "Propaganda got to be a bad word because of the Germans using it. So what I did was try to find some other words so we found the word "Council on Public Relations"."[2]

Bernays was of the belief that "if you could use propaganda for war you could certainly use it for peace."[2]

## References[edit]

1. ↑ http://www.managementhelp.org/ad_prmot/defntion.htm
2. ↑ 2.0 2.1 The Century of the Self, Transcript, 08:00-08:30, BBC