Transfer (propaganda)

Transfer is a technique used in propaganda and advertising. Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it. It evokes an emotional response, which stimulates the target to identify with recognized authorities. Often highly visual, this technique often utilizes symbols superimposed over other visual images. An example of common use of this technique in the United States is for the President to be filmed or photographed in front of the country's flag.[1] Another technique used is celebrity endorsement.[2] Example of using the method for negative purpose is association of LGBT with pedophilia that is used by the authorities and pro-government media in Russia.[3][4]

## See also

* Propaganda
* Advertising
* Persuade

## References

1. ↑ "[Symbols] are constantly used. The cross represents the Christian Church. The flag represents the nation. Cartoons like Uncle Sam represent a consensus of public opinion. Those symbols stir up emotions." — Institute for Propaganda Analysis. Transfer originally identified in 1938 by the IPA as one of the seven classifications of propaganda. In other words, transfer fantasy causes people to want to be as gorgeous as the model in the ad or as good as a basketball play in the commercial. So, it makes you want to buy the product to be just like the person in the ad. [1] Propagandacritic.com. 2011-02-28
2. ↑ John Eaton (Winter 1999). "Building Brand Image Through Event Sponsorship: The Role of Image Transfer". AllBusiness.com. http://www.allbusiness.com/professional-scientific/advertising-related-services/392122-1.html.
3. ↑ "Error: no `|title=` specified when using {{Cite web}}". Izvestia. 24 November 2022. https://iz.ru/1430548/2022-11-24/gosduma-priniala-zakon-o-zaprete-propagandy-lgbt-pedofilii-i-smeny-pola.Error:+no+`|title=`+specified when+using+{{[[Template:Cite+web|Cite+web]]}}&rft.atitle=Izvestia&rft.date=24+November+2022&rft_id=https://iz.ru/1430548/2022-11-24/gosduma-priniala-zakon-o-zaprete-propagandy-lgbt-pedofilii-i-smeny-pola&rfr_id=info:sid/en.wikibooks.org:Social:Transfer_(propaganda)">
4. ↑ "Error: no `|title=` specified when using {{Cite web}}". Rossiyskaya Gazeta. 5 December 2022. https://rg.ru/2022/12/05/putin-utverdil-zapret-propagandy-lgbt-i-pedofilii-a-takzhe-shtrafy-dlia-narushitelej-novyh-norm.html.Error:+no+`|title=`+specified when+using+{{[[Template:Cite+web|Cite+web]]}}&rft.atitle=Rossiyskaya+Gazeta&rft.date=5+December+2022&rft_id=https://rg.ru/2022/12/05/putin-utverdil-zapret-propagandy-lgbt-i-pedofilii-a-takzhe-shtrafy-dlia-narushitelej-novyh-norm.html&rfr_id=info:sid/en.wikibooks.org:Social:Transfer_(propaganda)">

* v
* t
* e

Media manipulation

Context|

* Bias
* Crowd psychology
* Deception
* Dumbing down
* False balance
* Half-truths
* Machiavellianism
* Media
* Obfuscation
* Orwellian
* Persuasion
* Psychological manipulation

Activism|

* Alternative media
* Boycott
* Call-out culture
* Cancel culture
* Civil disobedience
* Culture jamming
* Demonstrations
* Deplatforming
* Guerrilla communication
* Hacktivism
* Internet
* Media
* Occupations
* Petitions
* Protests
* Youth

Advertising|

* Billboards
* False
* Infomercials
* Mobiles
* Modeling
* Radio
* Sex
* Slogans
* Testimonials
* TV
* Criticism of advertising
* Annoyance factor

* Censorship
* Media regulation

* Books
* Broadcast law
* Burying of scholars
* Catch and kill
* Corporate
* Cover-ups
* Euphemism
* Films
* Historical negationism
* Internet
* Political
* Religious
* Self

Hoaxing|

* Alternative facts
* April Fools'
* Fake news website
* Fakelore
* Fictitious entries
* Forgery
* Gaslighting
* List
* Literary
* Racial
* Urban legend
* Virus

Marketing|

* Branding
* Loyalty
* Product
* Product placement
* Publicity
* Research
* Word of mouth

News media|

* Agenda-setting
* Broadcasting
* Circus
* Cycle
* False balance
* Infotainment
* Managing
* Narcotizing dysfunction
* Newspeak
* Pseudo-event
* Scrum
* Sensationalism
* Tabloid journalism

Political campaigning|

* Advertising
* Astroturfing
* Attack ad
* Canvassing
* Character assassination
* Charm offensive
* Dog-whistle politics
* Election promises
* Lawn signs
* Manifestos
* Name recognition
* Negative
* Push polling
* Smear campaign
* Wedge issue

Propaganda|

* Bandwagon
* Crowd manipulation
* Disinformation
* Fearmongering
* Framing
* Indoctrination
* Loaded language
* Lying press
* National mythology
* Rally 'round the flag effect
* Techniques

Psychological warfare|

* Airborne leaflets
* False flag
* Fifth column
* Information (IT)
* Lawfare
* Political
* Public diplomacy
* Sedition
* Subversion

Public relations|

* Cult of personality
* Doublespeak
* Non-apology apology
* Reputation management
* Slogans
* Sound bites
* Spin
* Transfer
* Understatement
* Weasel words

Sales|

* Cold calling
* Door-to-door
* Pricing
* Product demonstrations
* Promotion
* Promotional merchandise
* Telemarketing

Related|

* Media franchise
* Influence of mass media
* Media bias
* Concentration of media ownership
* Media ethics
* Media bias in the United States
* Media proprietor
* Media ecology
* Media democracy

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