Rocket Fuel Inc.

Type| Private
Industry| Marketing and Advertising
Founded| 2008; 18 years ago (2008)
Founders| George John, Richard Frankel, Abhinav Gupta
Headquarters|

Redwood City, CA[1]

Number of locations

| 20

Area served

| North America, Europe, and Japan; 20,000 advertisers and 3,600 advertising agencies[2]

Key people

* Randy Wootton, CEO[2]
* Simon Hayhurst, VP Product

Number of employees

| 700+

Rocket Fuel was an ad technology company based in Redwood City, California.[3] It was founded in 2008 by alumni of Yahoo!.[3]

Rocket Fuel completed an initial public offering in September 2013.[4] The initial stock offering was $29 per share and reached a high of $59.95 per share when the stock opened. The stock closed at $56.10 per share on opening day, giving the company a value of $942.5 million.[5] By February 24, 2015, the stock had dropped to $9.63, or 86 percent below its record high and 67 percent below its IPO price.[6]

Rocket Fuel acquired the New York-based ad tech company [x+1] in August 2014 for $230 million.[7][8][9]

In 2017, the company was acquired by Sizmek, a private ad tech company owned by Vector Capital; one outcome of this was a retreat from public company status back to being a private company.[2]

In November 2017, Sizmek retired the brand Rocket Fuel.[citation needed]

## References

1. ↑ Courtney Subramanian (March 17, 2014). "In marketing, embracing a world where data rules". CNN Money. http://tech.fortune.cnn.com/2014/03/17/in-marketing-embracing-a-world-where-data-rules/?section=money_topstories. Retrieved May 1, 2014.
2. ↑ 2.0 2.1 2.2 Schubarth, Cromwell (18 July 2017). "One-time ad tech unicorn sells at 90% discount from IPO price". Silicon Valley Business Journal. https://www.bizjournals.com/sanjose/news/2017/07/18/rocket-fuel-sale-sizmek-vector-capital-ipo-adtech.html. "Ad tech company Rocket Fuel is being acquired by for $125.5 million by Sizmek, a privately owned company in the same business owned by private-equity firm Vector Capital."
3. ↑ 3.0 3.1 Sramana Mitra (21 October 2013). "Rocket Fuel's IPO Soars". Seeking Alpha. http://seekingalpha.com/article/1756932-rocket-fuels-ipo-soars. Retrieved 3 December 2013.
4. ↑ "Rocket Fuel Exec Offers Reasons For Optimism About The Future Of Mobile Advertising". Adotas. 4 February 2014. http://www.adotas.com/2014/02/rocket-fuel-exec-offers-reasons-for-optimism-about-the-future-of-mobile-advertising/. Retrieved 9 March 2014.
5. ↑ Brodie, Lee (13 November 2013). "Cramer: This stock is literally Rocket Fuel". CNBC. https://www.cnbc.com/2013/11/15/this-stock-is-literally-rocket-fuel.html.
6. ↑ Kilgore, Tomi (March 6, 2015) "11 stock bubbles that have already popped." Marketwatch. (Retrieved 6-11-2015.)
7. ↑ Zach Rogers (5 August 2014). "Rocket Fuel To Buy [X+1 For Estimated $230M"]. ad exchanger. http://www.adexchanger.com/platforms/rocket-fuel-to-buy-x1-for-estimated-230m/. Retrieved 24 August 2014.
8. ↑ Jordan Novet (5 August 2014). "Ad-tech player Rocket Fuel buys programmatic marketing company [x+1"]. Venture Beat. https://venturebeat.com/2014/08/05/ad-tech-player-rocket-fuel-buys-programmatic-marketing-company-x1/. Retrieved 24 August 2014.
9. ↑ Garett Sloane (5 August 2014). "Rocket Fuel's Deal to Buy [x+1 Propels It Into Marketing Cloud Territory"]. Adweek. http://www.adweek.com/news/technology/rocket-fuels-deal-buy-x1-propels-it-marketing-cloud-territory-159317. Retrieved 24 August 2014.

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