PIRCH

PIRCH is a fixture and appliance retailer for kitchen, bath and outdoor products based in San Diego, California . Founded in 2009, the company expanded to ten metropolitan markets throughout the United States before pulling back to its four California stores in 2017.[1] The stores feature an experiential showroom that allows consumers to test living appliances and bathroom plumbing fixtures as they would in their homes, while being advised by sales consultants.[2]

## History

The company was founded in San Diego in 2009 by a team of businessmen including Phil Roxworthy, James Fikes, and Tom Cavallo, under Rox Design DBA Fixtures Kitchen Bath Outdoor.[3] The team shared the point of view that the appliance retail industry had a need for the re-invention of the complete in-store, shopping and delivery/installation experience, as there was "a void in the marketplace, left by industries that had remained virtually unchanged for decades.”[citation needed]

On February 26, 2013,the private equity firm Catterton Partners announced its investment in Pirch as a minority shareholder.[4]

As of 2017 Pirch has four stores in California, more than any other state, located in San Diego, Rancho Mirage, Costa Mesa, and Glendale. The company's fifth store, its first outside California, opened in a part of a shuttered Bloomingdale's home store at Oakbrook Center in Oak Brook, Illinois on March 8, 2014. A sixth opened on August 23, 2014 at the NorthPark Center in Dallas, Texas , in part of a former Barneys New York. On December 13, 2014, a seventh store opened at the Lenox Marketplace in Atlanta, Georgia, as part of the company's plan to expand nationwide. In March 2015, an eighth location was introduced at the Garden State Plaza in Paramus, New Jersey.[5] A three-story location opened in the SoHo neighborhood of New York City in May 2016 as the ninth store.[6] In May 2017, a tenth store was opened in Austin, Texas at the DOMAIN Northside.[7]

In September 2017 the company announced a change of focus, closing all its stores outside of California.[1]

## References

1. ↑ 1.0 1.1 Rupp, Lindsey (September 12, 2017). "Pirch, a Chain Lauded as a Retail Savior, Will Shut Most Stores". Bloomberg. https://www.bloomberg.com/news/articles/2017-09-12/pirch-the-chain-cited-as-a-retail-savior-will-shut-most-stores. Retrieved 14 September 2017.
2. ↑ "Pirch: Would you like a shower with that oven?". http://articles.chicagotribune.com/2014-07-06/business/ct-pirch-experiential-shopping-0706-biz-20140706_1_stores-neil-stern-shower.
3. ↑ https://www.sec.gov/Archives/edgar/data/1532696/000114036114041471/xslFormDX01/primary_doc.xml
4. ↑ "Catterton-Backed Fixtures Living Changes Name to PIRCH". https://www.wsj.com/articles/DJFLBO0020130712e97cnipsp.
5. ↑ "PIRCH to Open its Award-Winning Concept at Garden State Plaza in Paramus, New Jersey". http://www.prnewswire.com/news-releases/pirch-to-open-its-award-winning-concept-at-garden-state-plaza-in-paramus-new-jersey-300053543.html.
6. ↑ "Why New York’s New Home Store, Pirch, is Like Nothing You’ve Ever Seen". http://www.architecturaldigest.com/story/pirch-showroom-new-york.
7. ↑ "Celebrity home brand to open first Austin store at Domain Northside". http://www.endeavor-re.com/news/celebrity-home-brand-to-open-first-austin-store-at-domain-northside/.

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