Penny Appeal

Penny Appeal| Add a Photo

Founded| 2009
Founder| Adeem Younis
Type| International NGO

Key people

* CEO: Harris Iqbal
* Trustees: Adeem Younis
* Rizwan Khaliq
* Ian Wainwright

Revenue

| £33.2 million (2019)
Disbursements| £35.1 million
Website| pennyappeal.org

Penny Appeal are a British Muslim-led Charitable organization, based in Wakefield, UK.[1] The charity was founded in 2009 by Adeem Younis[2]. Penny Appeal operates abroad[3], and also provides humanitarian support domestically in the UK.

It has a number of offices and charity shops across the UK as well as sister-charity partners in the US, Australia, South Africa, Canada, Malaysia and Dubai.

Penny Appeal also manages a number of field offices across six continents, most notably in The Gambia, Pakistan and Palestine. Penny Appeal has a number of sister charities including Penny Appeal USA, Penny Appeal South Africa, Penny Appeal Canada, Penny Appeal Australia, Penny Appeal Dubai and Penny Appeal Malaysia, which carry the same branding and campaigns.

## Contents

* 1 Charitable Activity
* 1.1 Faith-inspired events
* 1.2 Winter 2017
* 2 Celebrity endorsements
* 2.1 Cat Stevens
* 2.2 James Caan (entrepreneur)|James Caan
* 2.3 Amir Khan (boxer)|Amir Khan
* 2.4 Mehwish Hayat
* 3 Criticism
* 3.1 Orphanage Closure in Gambia
* 3.2 Adeem Younis suspended as chairman
* 4 References
* 5 External links

## Charitable Activity[edit]

Penny Appeal provides humanitarian support in over 52 countries,[3] as well as providing essential aid and welfare to those in the UK. Penny appeal builds wells, orphan homes and schools, provides nutrition and disaster support relief.

Penny Appeal's vision is to "Take small change and make a big difference"[4]

In the UK, Penny Appeal runs a fostering and adoption agency, funds a number soup kitchens and support refugee settlement programmes.

In 2015, Penny Appeal has won a Guinness World Records for the longest broadcast, which raised £1.75 million through donation.[5]

In 2017, Penny Appeal's total turnover was just over £20 million. In total, the charity has raised over £60 million, and has helped over 20 million individuals worldwide[6]. Penny Appeal has been recognised as the largest provider of orphan care by the country's president[7].

### Faith-inspired events[edit]

Penny Appeal has created many faith inspired events. This includes the Super Muslim Comedy Tour[8] and the Great Muslim Pantomime[9].

In 2017, Penny Appeal premiered the hit musical Finding Fatimah, which raised over £100,000 for charity.

### Winter 2017[edit]

Penny Appeal’s domestic 2017 Winter Appeal sought to raise awareness of the epidemic of loneliness amongst older people in the UK. The appeal was the first time a Muslim-led charity featured adverts on mainstream UK television. Entitled ‘As British as a Cup of Tea’[10], the advert went on to win an Asian Media Award for Best Marketing Campaign.

## Celebrity endorsements[edit]

Penny Appeal has received a number of celebrity endorsements.

#### Cat Stevens[edit]

In 2017, Cat Stevens supported Penny Appeal's winter emergency campaign by allowing a previously unreleased song to be used in a TV advert[11].

#### James Caan (entrepreneur)|James Caan[edit]

Former Dragon Den’s star and serial entrepreneur James Caan CBE collaborated with Penny Appeal to found Penny Ventures[12].

#### Amir Khan (boxer)|Amir Khan[edit]

Olympic Boxing Champion, Amir Khan opened a 10-home Orphan Village in The Gambia with Penny Appeal[13].

Amir has also been instrumental in Penny Appeal’s UK Domestic work, having visited families affected by the 2015 floods in the North of England[14].

#### Mehwish Hayat[edit]

International award-winning Pakistani actress Mehwish Hayat is an ambassador to Penny Appeal[15].

She has also announced her participation in the 2020 London Marathon to raise funds in aid of Penny Appeal’s international education campaign[15].

## Criticism[edit]

#### Orphanage Closure in Gambia[edit]

The Gambian government closed down a Penny Appeal-funded orphanage run by a local Gambian partner in Yarambamba on August 12, 2020, on the basis of allegations of abuse and improper conduct.[16]

In response, Penny Appeal appointed Barnados to conduct a 'root-and-branch' review, and no wrongdoing on the behalf of Penny Appeal has been found.

#### Adeem Younis suspended as chairman[edit]

After an internal dispute, Adeem Younis was suspended as chairman after Penny Appeal filed a 'serious incident report' to the Charity Commission. Adeem has since been cleared of any wrongdoing and has been reinstated after the failed attempted coup.[17][18]

## References[edit]

1. ↑ Iqbal, Harris (2020-07-31). "Friday's 'Covid Eid' takes another bittersweet turn for UK Muslims". The New Arab.
2. ↑ September 2018, 21. "Third Sector Awards 2018: Charity Chair of the Year - Adeem Younis, Penny Appeal". www.thirdsector.co.uk. Retrieved 2021-01-05.`{{cite web}}`: CS1 maint: numeric names: authors list (link)
3. ↑ 3.0 3.1 "PENNY APPEAL - Charity 1128341". register-of-charities.charitycommission.gov.uk. Retrieved 2021-01-05.
4. ↑ "Penny Appeal: 'Empowering communities with one simple vision'". Asian Image. Retrieved 2021-01-05.
5. ↑ "Charity Penny Appeal celebrates Ramadan by simultaneously breaking record and saving lives". Guinness World Records. 2015-07-22. Retrieved 2021-01-05.
6. ↑ Worley, Thomas (2019-02-11). "Adeem Younis". Bond. Retrieved 2021-01-05.
7. ↑ Worley, Thomas (2017-11-29). "Adeem Younis - Bond Humanitarian Award nominee". Bond. Retrieved 2021-01-05.
8. ↑ "Super Muslim Comedy Tour comes to Birmingham". www.whatsonlive.co.uk. Retrieved 2021-01-05.
9. ↑ "The Great Muslim Pantomime (hosted by Penny Appeal)". leftbankleeds.org.uk. Retrieved 2021-01-05.
10. ↑ "Penny Appeal - #AsBritishAs A Cup of Tea - YouTube". www.youtube.com. Retrieved 2021-01-05.
11. ↑ Today, The Asian (2018-01-17). "Legendary Artist Yusuf / Cat Stevens backs Winter Campaign - Latest, News, Top News". The Asian Today Online. Retrieved 2021-01-05.
12. ↑ "Penny Appeal". James Caan CBE. Retrieved 2021-01-05.
13. ↑ "Amir Khan unveils new Penny Appeal orphan village in Gambia". New Asian Post. 2018-06-20. Retrieved 2021-01-05.
14. ↑ Marsh, Michael (2015-12-12). "Boxing champ Amir Khan lends support to flood-hit communities". ChronicleLive. Retrieved 2021-01-05.
15. ↑ 15.0 15.1 Baddhan, Raj (2019-08-18). "Mehwish Hayat appointed ambassador of UK charity Penny Appeal". BizAsia | Media, Entertainment, Showbiz, Brit, Events and Music. Retrieved 2021-01-05.
16. ↑ 5Pillars (2020-08-15). "Amir Khan slams Penny Appeal after child sexual allegations at Gambian orphanage". 5Pillars. Retrieved 2021-01-05.
17. ↑ 5Pillars (2019-10-13). "Penny Appeal chairman Adeem Younis suspended". 5Pillars. Retrieved 2021-01-05.
18. ↑ "Muslim charity founder Adeem Younis reinstated as independent probe finds no wrongdoing". www.geo.tv. Retrieved 2021-01-05.

## External links[edit]

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