Destination marketing organization

Short description: Organization promoting tourism to increase number of visitors

A destination marketing organization (DMO) is an organisation which promotes a location as an attractive travel destination. DMOs are also known as tourist boards, tourism authorities or Convention and Visitors Bureaus.[1] They primarily exist to provide information to leisure travelers. Additionally, where a suitable infrastructure exists, they encourage event organizers to choose their location for meetings, incentives, conferences, and exhibitions, collectively abbreviated as MICE.[1][2]

DMOs are generally tied to the local government infrastructure, often with supporting funds being generated by specific taxes, such as hotel taxes, membership fees, and sometimes government subsidies.[1] However, in many cases, the observed decline in tourism following cutbacks to public-sector expenditures has motivated the tourism industry to create a private sector coalition in order to provide the functions of a DMO.[3][4]

With the arrival of the internet more and more Destination Management Companies adopted the term "visit" and added it as a prefix to their city or country name. The phenomenon started in America in 1995 / 1996 and spread over the world with major organizations like the London Tourist Board adopting the concept after the turn of the century.[5][6]

DMOs seek to build a destination image to promote their destinations.[7] For any given travel situation, consumers are spoilt by choice of available destinations, and the images held of destination play a critical role in purchase decisions. Destination image therefore plays a major role in the competitiveness of travel destinations.[8][9][10][11][12]

## See also

* MICE tourism
* Singapore Tourism Board
* Tourism board
* Tourism marketing

## References

1. ↑ 1.0 1.1 1.2 Friedl, Lois (26 June 2019). "For adventures, these are top types of adventure travel" (in en). https://www.tripsavvy.com/types-of-adventure-travel-34304.
2. ↑ Beck, Jeffrey A. (10 July 2009). "Managing destination marketing organizations, by R. C. Ford & W. C. Peeper". Journal of Hospitality Marketing & Management 18 (6): 635–638. doi:10.1080/19368620903025063. ISBN 9780615163284. ISSN 1936-8623. OCLC 191909567. https://doi.org/10.1080/19368620903025063.
3. ↑ "Destination funding models: Can DMOs seek financial stability from their governments?". Destination Think! Professional Services Inc. 4 October 2016. https://destinationthink.com/blog/destination-funding-models-dmos-financial-stability-governments/.
4. ↑ "Destination funding models: Can DMOs seek financial stability from their governments?" (in en-US). 4 October 2016. https://destinationthink.com/blog/destination-funding-models-dmos-financial-stability-governments/.
5. ↑ "Visit London, new name of the London Tourist Board since april 2003". https://visitlondon.com/.
6. ↑ "History of the Visit London website by Global Visit List". https://globalvisitlist.com/visitlondon/.
7. ↑ Pike, Steven; Page, Stephen (2014). "Destination marketing organizations and destination marketing: A narrative analysis of the literature". Tourism Management 41: 202–227. doi:10.1016/j.tourman.2013.09.009. https://eprints.qut.edu.au/63293/2/63293.pdf.
8. ↑ Chon, Kaye (1990). "The role of destination image in tourism: A review and discussion". The Tourist Review 45 (2): 2–9. doi:10.1108/eb058040.
9. ↑ Pike, Steven (2002). "Destination image analysis: A review of 142 papers from 1973-2000". Tourism Management 23 (5): 541–549. doi:10.1016/S0261-5177(02)00005-5. https://eprints.qut.edu.au/6346/1/6346.pdf.
10. ↑ Tasci, Aslie; Gartner, William; Cavusgil, S (2007). "Conceptualization and operationalization of destination image.". Journal of Hospitality & Tourism Research 31 (2): 194–223. doi:10.1177/1096348006297290.
11. ↑ Stepchenkova, S; Mills, J (2010). "Destination image: A meta-analysis of 2000-2007 research.". Journal of Hospitality Marketing & Management 19 (6): 575–609. doi:10.1080/19368623.2010.493071.
12. ↑ Pike, Steven (2016). Destination Marketing Essentials (Second ed.). Oxford: Routledge. ISBN 978-1-138-91290-8. https://eprints.qut.edu.au/85256/.

* v
* t
* e

Tourism

Types|

* Accessible
* Adventure
* Agritourism
* Alternative
* Atomic
* Backpacker
* Bicycle touring
* Birth
* Business
* City
* Culinary
* Enotourism
* Cultural
* Archaeological
* Bookstore
* Heritage
* Militarism heritage
* Literary
* Tolkien
* Music
* Pop-culture
* Dark
* Holocaust
* Disaster
* Domestic
* Ecotourism
* Shark
* Experiential
* Experimental
* Extreme
* Fashion
* Garden
* Genealogy
* Geotourism
* Honeymoon
* Industrial
* International
* International volunteering
* Jihadi
* Jungle
* Justice
* LGBT
* Medical
* Dental
* Moon
* Nautical
* Rail
* Recreational drug
* Religious
* Christian
* Halal
* Kosher
* Rural
* Sacred
* Safaris
* Science
* Sex
* Child sex
* Female sex
* Slum
* Space
* Sports
* Stag party
* Suicide
* Sustainable
* Vacation
* Virtual
* Visiting friends and relatives
* War
* Wellness
* Wildlife

Hospitality industry|

* Bed and breakfast
* Boutique hotel
* Convention center
* Destination spa
* Front desk
* General manager
* Guest house
* Guest ranch
* Homestay
* Hospitality management studies
* Hostel
* Hotel
* Hotel manager
* Inn
* Island resort
* Motel
* Referral chain
* Resort
* Resort hotel
* Resort town
* Restaurant
* Seaside resort
* Ski resort

Terminology|

* College tour
* Convention (meeting)
* Destination marketing organization
* Escorted tour
* Excursion
* Factory tour
* Gift shop
* Grand Tour
* Holiday (vacation)
* Hypermobility
* Journey planner
* Package tour
* Passport
* Perpetual traveler
* Road trip
* Roadside attraction
* Souvenir
* Staycation
* Sunday drive
* Table reservation
* Tour bus service
* Tour guide
* Tour operator
* Tourism geography
* Tourism minister
* Tourism region
* Tourist attraction
* Tourist gateway
* Tourist trap
* Touron
* Transport
* Travel
* Travel agency
* Travel behavior
* Travel document
* Travel insurance
* Travel medicine
* Travel survey
* Travel technology
* Travel visa
* Travel warning
* Travel website
* Visitor center

Travel literature|

* Guide book
* Outdoor literature
* Travel magazines

Trade associations|

* American Bus Association
* American Hotel and Lodging Association
* American Hotel & Lodging Educational Institute
* BEST Education Network
* Caribbean Tourism Organization
* European Travel Commission
* Historical Archive on Tourism
* Life Beyond Tourism
* Musement
* South-East Asian Tourism Organisation
* Tourism Radio
* Travel and Tourism Competitiveness Report
* Wikivoyage
* World Federation of Travel Journalists and Writers
* World Tourism Organization
* World Tourism rankings
* World Travel and Tourism Council
* World Travel Monitor

Trade fairs and events|

* Akwaaba African Travel Market
* Arabian Travel Market
* Festival del Viaggio
* ITB Berlin
* World Tourism Day
* World Travel Market

Lists|

* Adjectival tourisms
* Attractions
* Bibliography
* Casino hotels
* Casinos
* Cities by international visitors
* Convention and exhibition centers
* Hotels
* Largest hotels
* Motels
* UNESCO Intangible Cultural Heritage Lists
* World Heritage Sites by country

* Category
* Commons
* WikiProject

0.00

(0 votes)

Original source: https://en.wikipedia.org/wiki/Destination marketing organization. Read more

|

Retrieved from "https://handwiki.org/wiki/index.php?title=Organization:Destination_marketing_organization&oldid=4372633"
*[v]: View this template
*[t]: Discuss this template
*[e]: Edit this template