Horizontal market software

In computer software, horizontal market software is a type of application software that is useful in a wide range of industries. This is the opposite of vertical market software, which has a scope of usefulness limited to few industries. Horizontal market software is also known as "productivity software."[1]

## Example

Examples of horizontal market software include word processors, web browsers, spreadsheets, calendars, project management applications, and generic bookkeeping applications. Since horizontal market software is developed to be used by a broad audience, it generally lacks any market-specific customizations.[2][3]

## See also

* Horizontal market
* Vertical market software
* Enterprise resource planning
* Product software implementation method

## References

1. ↑ "Definition of horizontal market software" (in en). https://www.pcmag.com/encyclopedia/term/horizontal-market-software.
2. ↑ "Must-Have Features of Gift Card Management Software" (in en). https://www.vaocherapp.com/blog/must-have-features-of-gift-card-management-software-in-2023-8749d24808da0580c57d6234531fc96d/.
3. ↑ James Shore, Shane Warden (2007). The Art of Agile Development. O'Reilly. p. 122. ISBN 978-0-596-52767-9.

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