Svaha USA

Svaha USA| Add a Photo

Industry| Clothing retailer
Founded| April 2015; 10 years ago (2015-04)
Founder|

* Jaya Iyer
* Eva Everett

Headquarters| Fairfax County, Virginia
Products| Women and Children Dresses
Website| svahausa.com

Svaha USA is an American online clothing retailer based out of Fairfax County, Virginia. The company markets children's clothing as well as adult apparel, with a focus on women's clothing with pockets such as dresses and skirts.[1][2] The majority of their clothing depicts or encourages interest in the fields of science, technology, engineering, arts, and mathematics (STEAM fields).[3]

## Foundation & Operation[edit]

Svaha USA was founded in April 2015 by Jaya Iyer and Eva Everett who met while working at the Virginia-based retailer ThinkGeek.[4] The company was founded initially to provide a wider range of designs to female children.[3] The initial driving factor was a lack of scientific clothing for Iyer's daughter and a lack of less traditionally masculine clothing for Everett's sons. [4]

Svaha USA began as a project on Kickstarter with an initial goal of $25,000, which was not met.[5] Within a year, another Kickstarter project was launched to gauge interest under the name of Svaha STEAM Angels and the goal was met.[4] After the campaign's successful funding, Svaha USA incorporated adult sizing into their permanent stock. [3]

When first founded in 2015, Svaha USA was run out of the basement of the founder's home. A section of the home was designated as a warehouse where they were able to receive and ship orders.[6] The company relocated to a warehouse in Chantilly, Virginia where it currently operates.

Svaha USA has collaborated with Rebel Girls[7] and retired NASA astronaut Karen Nyberg.[8][9]

## References[edit]

1. ↑ "Dawg-gone good gifts: Svaha". UGA Alumni. 2021-12-08. Retrieved 2022-03-02.
2. ↑ Sullivan, Dakster (2019-08-05). "Svaha USA Back To School Fashions and Giveaway!". GeekMom. Retrieved 2022-03-02.
3. ↑ 3.0 3.1 3.2 "This mom couldn't find STEM-themed clothing for girls — so she created her own". MSNBC.com. Retrieved 2022-03-02.
4. ↑ 4.0 4.1 4.2 "Shop Talk: Svaha". Northern Virginia Magazine. 2017-05-05. Retrieved 2022-03-02.
5. ↑ "12 Brilliant Kids' Clothing Lines That Say No To Gender Stereotypes". HuffPost. 2015-04-07. Retrieved 2022-04-06.
6. ↑ Goff • •, Angie. "Local Moms Challenge Gender Stereotypes in Children's Clothing". NBC4 Washington. Retrieved 2022-03-02.
7. ↑ "Rebel Girls, Svaha Team for Girls' Apparel". licenseglobal.com. 2021-08-12. Retrieved 2022-03-02.
8. ↑ Amsen, Eva. "Dinosaur Toy Made In Space Inspires Clothing Range". Forbes. Retrieved 2022-04-06.
9. ↑ Chelsea Gohd (2021-07-28). "Space and Dinos! NASA astronaut Karen Nyberg designs "Dinos in space" clothing line [Giveaway]". Space.com. Retrieved 2022-03-02.

## External links[edit]

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