GoodRx

GoodRx Holdings, Inc.

Type| Public

Traded as

* NASDAQ: GDRX (Class A)

Founded| 2011; 15 years ago (2011)
Founders| Trevor Bezdek
Doug Hirsch
Scott Marlette
Headquarters|

Santa Monica, California

United States

Number of locations

| 2 (2019)

Area served

| United States

Key people

| Wendy Barnes (President and CEO)
Services|

* Prescription drug price comparison website
* Drug discount programs
* Telemedicine

Revenue|  $792.3 million (2024)[1]

Number of employees

| 738[1] (2024)
Website| goodrx.com

GoodRx Holdings, Inc. is an American healthcare company that operates a telemedicine platform and free-to-use website and mobile app that track prescription drug prices in the United States and provide drug coupons for discounts on medications.[2] GoodRx compares prescription drug prices at more than 75,000 pharmacies in the United States.[3][4] The platform allows users to consult a doctor online and obtain a prescription for certain types of medications.[2]

## Contents

* 1 History
* 1.1 Financial performance
* 1.2 Mergers and acquisitions
* 1.3 Partnerships
* 2 Products and services
* 3 Key people
* 4 Controversy
* 5 See also
* 6 References
* 7 External links

## History

### Financial performance

GoodRx was founded in Santa Monica, California in 2011. GoodRx experienced substantial growth in net income in 2017 ($9 million), 2018 ($44 million), and 2019 ($66 million), but recorded a loss of $293.6 million in 2020 due to IPO-related expenses.[5]

In September 2020, GoodRx went public on the Nasdaq under the ticker symbol GDRX. The company priced its initial public offering at $33 per share, above the expected range of $24 to $28, raising more than $1.1 billion at an initial valuation of approximately $12.7 billion.[6] In the first half of 2020, the company reported revenues of $257 million and net income of $55 million.[7]

GoodRx generated $745.4 million in revenue for the full year 2021, a 35.36% increase over 2020. During the first half of 2021, the company's share price declined by 10.7%.[8] The decline was attributed to increased competition in online pharmacy services and slower user growth.[9]

GoodRx reported full-year revenue of $766.6 million, with adjusted EBITDA reaching $213.5 million, exceeding guidance in the fourth quarter.[10] GoodRx reported that 41% of prescriptions filled using its coupons were newly adherent, meaning they would not have been filled without the service.[11]

GoodRx reported a full-year 2023 revenue of $750.3 million, a decrease of 2.1% from 2022. However, its fourth-quarter revenue increased by 7% year-over-year. GoodRx achieved an Adjusted EBITDA of $217.4 million for the year and an Adjusted EBITDA Margin of 28.6%.[12]

In 2024, GoodRx achieved 6% revenue growth with $792.3 million for the full year and turned a net loss into a positive net income of $16.4 million. The company also demonstrated strong operational efficiency, with a 32.8% increase in full-year Adjusted EBITDA.[13]

In Q2 2025, GoodRx reported revenue of $203.1 million, a 1.2% increase from the previous year, and a net income of $12.8 million, a significant 92% jump, which resulted in a 6.3% net income margin. However, prescription transaction revenue declined by 3% due to a decrease in monthly active consumers, but this was offset by strong 32% growth in its Pharma Manufacturer Solutions business. GoodRx also saw a 7% decrease in subscription revenue.[14]

### Mergers and acquisitions

In 2019, GoodRx acquired HeyDoctor, a telemedicine company, to integrate virtual healthcare services into the platform.[15]

In 2021, a health video content producer, HealthiNation was acquired by GoodRx, which helped provide consumers with health information and offered pharmaceutical manufacturers new ways to reach relevant audiences.[16][17]

In April 2022, GoodRx acquired VitaCare Prescription Services from TherapeuticsMD to strengthen its pharma manufacturer solutions business.[18]

### Partnerships

In 2017, the company announced partnerships with major pharmaceutical companies to negotiate lower prescription drug costs.[19][7][20]

GoodRx has deep relationships with major pharmacy chains, including Walgreens, Walmart, CVS Caremark, and Publix, to allow customers to use GoodRx discounts and Gold benefits.[21] GoodRx began its partnership with CVS Caremark in July 2023 to automatically apply coupons to insured CVS customers purchasing generic prescriptions at certain locations.[22][23] In April 2024, GoodRx added Publix into its network, allowing GoodRx Gold members to use their cards at Publix Pharmacies.[24]

GoodRx partners with Pharmacy Benefit Management like Caremark, Express Scripts, and MedImpact to apply their savings directly to eligible insurance plans and members.[25][26][27]

GoodRx partners with companies like Affirm, Benefitfocus, and DoorDash to integrate their services that offer members discounts and financial flexibility for prescriptions.[28]

GoodRx also partners with organizations like the American Academy of Family Physicians Foundation to support broader access to care.[29]

In October 2022, GoodRx launched Provider Mode, which allows healthcare providers to use the app to compare costs of drugs for patients based on different payment methods and drug alternatives.[30]

In 2025, GoodRx partnered with Novo Nordisk to offer discounted cash-pay access to semaglutide products like Ozempic and Wegovy through its platform and participating pharmacies.[31][32]

## Products and services

GoodRx started its telemedicine service GoodRx Care in September 2019. It lets people talk to a licensed provider online for common issues and get prescriptions even if they don't have insurance.[33]

They also run condition-specific subscription plans that bundle online doctor visits, FDA-approved meds, and home delivery into one monthly payment.[34]

On the weight management side, GoodRx offers prescriptions for GLP-1 drugs like semaglutide through their telemedicine platform. This got a boost when the oral version of Wegovy became widely available in the US in early 2026.[35][36]

GoodRx works with drug makers like Novo Nordisk to make some medications (including semaglutide options) more affordable for people paying cash.[37][38]

The telemedicine part took off after GoodRx bought HeyDoctor in 2019 and brought their virtual care tools into the main platform.[39]

## Key people

The Santa Monica-based startup was founded in September 2011 by Trevor Bezdek and former Facebook executives Doug Hirsch and Scott Marlette.[3][40][41][42] Marlette was one of the first 20 employees at Facebook and built Facebook's photo application.[40] In 2005, Hirsch was the Vice President of Product at Facebook, working closely with Mark Zuckerberg.[41]

Bezdek and Hirsch served as co-chief executive officers until April 2023, when they stepped down from those roles and technology executive Scott Wagner was appointed interim chief executive officer. Bezdek became chair of the board, while Hirsch took on the role of chief mission officer.[43]

In December 2024, GoodRx announced that healthcare executive Wendy Barnes would become president and chief executive officer effective January 1, 2025. As of 2025, Barnes serves as the company's CEO, while Trevor Bezdek and Scott Wagner serve as co-chairs of the board, and Doug Hirsch remains involved as a co-founder and senior executive.[44][45]

## Controversy

On February 25, 2020, Consumer Reports published an article stating that GoodRx shared user data—specifically, pseudonymized advertising ID numbers that companies use to track the behavior of web users across websites, the names of the drugs that users browsed, and the pharmacies where users sought to fill prescriptions—with Google, Facebook, and around twenty other Internet-based companies.[46] A few days later, GoodRx released a statement saying that it had made changes to prevent user search data on medical conditions and pharmaceuticals from being shared with Facebook.[47]

In March 2020, GoodRx stopped sending data about user prescriptions to Facebook.[48]

On February 1, 2023, the Federal Trade Commission fined GoodRx US$1.5 million for violations of the Breach Notification Rule and the Federal Trade Commission Act for allegedly failing to obtain specific, informed, and unambiguous consent from users before disclosing health-related information[49] to Facebook and Google.[50][51][52]

In November 2024, independent pharmacies filed at least three class action lawsuits against GoodRx and major pharmacy benefit managers. The cases, brought by independent pharmacies in California, Michigan, Pennsylvania, and Rhode Island, allege that GoodRx and the PBMs collaborated to suppress reimbursements for generic prescription drugs.[53] They allege that agreements using GoodRx's software suppressed reimbursements for generic drugs and violated the Sherman Antitrust Act. The suits claim the practices amount to price fixing which harms small pharmacies while benefiting PBMs and their affiliates.[54]

GoodRx settled both the 2023 FTC action and the 2025 class action lawsuit without admitting wrongdoing.[55][56]

## See also

* Health care finance in the United States
* TrumpRx – a federal government website to find prescription drug prices and discounted cash prices

## References

1. ↑ 1.0 1.1 "GoodRx Holdings, Inc. Form 10-K (2024)". U.S. Securities and Exchange Commission. https://www.sec.gov/Archives/edgar/data/1809519/000180951925000040/gdrx-20241231.htm.
2. ↑ 2.0 2.1 "Tech GoodRx acquires telemedicine company HeyDoctor to add virtual healthcare services". September 27, 2019. https://www.fiercehealthcare.com/tech/goodrx-acquires-telemedicine-company-hey-doctor-to-add-virtual-healthcare-services.
3. ↑ 3.0 3.1 Mcusic, Teresa. "Where to turn online to save money on prescription drugs". Star Telegram. http://www.star-telegram.com/news/business/biz-columns-blogs/teresa-mcusic/article150221567.html.
4. ↑ "Money, drugs, and the medical practice: Can physicians benefit from helping patients reduce prescription costs? – Continuum" (in en-US). March 2018. https://www.carecloud.com/continuum/money-drugs-and-the-medical-practice-can-physicians-benefit-from-helping-patients-reduce-prescription-costs/.
5. ↑ "Annual Report". GoodRx Holdings, Inc.. https://investors.goodrx.com/static-files/6f356e76-eb2b-48ef-977a-b00935099f76.
6. ↑ "GoodRx prices IPO at $33 per share, valued at $12.7 billion". Axios. September 23, 2020. https://www.axios.com/2020/09/23/goodrx-prices-ipo-33-per-share-valued-127-billion.
7. ↑ 7.0 7.1 "GoodRx IPO price, valuation soar in trading debut". Investor's Business Daily. September 23, 2020. https://www.investors.com/news/goodrx-ipo-price-valuation-soared-trading-debut/.
8. ↑ Hawthorne, Jason (July 19, 2021). "Why Shares of GoodRx Fell 10.7% in the First Half of 2021". Nasdaq. https://www.nasdaq.com/articles/why-shares-of-goodrx-fell-10.7-in-the-first-half-of-2021-2021-07-19.
9. ↑ Fine, Howard (May 30, 2021). "Is Amazon a Threat to GoodRx?". Los Angeles Business Journal. https://labusinessjournal.com/healthcare/goodrx-shrugs-off-amazon-threat/.
10. ↑ "GoodRx Holdings, Inc.". GoodRx. https://investors.goodrx.com/static-files/b88c37c6-c855-4041-87a5-1a233fff3d60.
11. ↑ "How Does Drug Pricing Work in the US?". GoodRx. https://www.goodrx.com/hcp-articles/providers/what-is-the-goodrx-effect..
12. ↑ "GoodRx Holdings, Inc. 2023 Annual Report". AnnualReports.com. https://www.annualreports.com/HostedData/AnnualReportArchive/g/NASDAQ_GDRX_2023.pdf.
13. ↑ "GoodRx Reports Fourth Quarter and Full Year 2024 Results". GoodRx. https://investors.goodrx.com/news-releases/news-release-details/goodrx-reports-fourth-quarter-and-full-year-2024-results.
14. ↑ "GoodRx Reports Second Quarter 2025 Results". Yahoo Finance. https://finance.yahoo.com/news/goodrx-reports-second-quarter-2025-200500738.html.
15. ↑ Landi, Heather (September 27, 2019). "GoodRx acquires telemedicine company HeyDoctor to add virtual healthcare services". Questex. https://www.fiercehealthcare.com/tech/goodrx-acquires-telemedicine-company-hey-doctor-to-add-virtual-healthcare-services.
16. ↑ "GoodRx Expands Manufacturer Solutions Offering via Acquisition". GoodRx. https://investors.goodrx.com/news-releases/news-release-details/goodrx-expands-manufacturer-solutions-offering-acquisition.
17. ↑ "GoodRx to acquire health video company HealthiNation forever and $75M in cash". April 20, 2021. https://www.fiercehealthcare.com/tech/goodrx-to-acquire-health-video-company-healthination-for-75m-cash.
18. ↑ "GoodRx Closes Acquisition of VitaCare, a Tech-Enabled Pharmacy". GoodRx. https://investors.goodrx.com/news-releases/news-release-details/goodrx-closes-acquisition-vitacare-tech-enabled-pharmacy.
19. ↑ "Spring 2022 - Corporate Partner: GoodRx" (in en-US). https://www.aafpfoundation.org/content/brand/foundation/who-we-are/foundation-news/spring-2022
corporate-partner--goodrx.html.
20. ↑ Fein, Adam J.; Ph.D.. "Three Ways GoodRx Is Helping Pharmacies Increase Profitability and Drive Innovation". https://www.drugchannels.net/2025/05/three-ways-goodrx-is-helping-pharmacies.html.
21. ↑ Dermody, Trevor (April 19, 2024). "Q&A: GoodRx on partnerships for reducing drug prices". MobiHealthNews. https://www.mobihealthnews.com/news/qa-goodrx-partnerships-reducing-drug-prices.
22. ↑ "CVS Caremark, GoodRx partner on automatic drug discounts for commercially insured | Healthcare Dive" (in en-US). https://www.healthcaredive.com/news/cvs-caremark-goodrx-automatic-drug-discount-program/686639/.
23. ↑ "GoodRx adds patient insurance information to drug cost platform for providers" (in en-US). https://www.healthcaredive.com/news/goodrx-benefits-check-provider-mode/692187/.
24. ↑ Cohen, Howard (April 8, 2024). "Publix just rolled out a new way to cut prescription costs. It involves a new card". https://www.miamiherald.com/news/health-care/article287427160.html#storylink=cpy.
25. ↑ Crittenden, Aaron (May 30, 2025). "Three Ways GoodRx Is Helping Pharmacies Increase Profitability and Drive Innovation". https://www.drugchannels.net/2025/05/three-ways-goodrx-is-helping-pharmacies.html.
26. ↑ "Express Scripts, GoodRx roll out cost-savings program". BioPharma Dive. May 9, 2017. https://www.biopharmadive.com/news/express-scripts-goodrx-roll-out-cost-savings-program/442197/.
27. ↑ Morgan, David (May 8, 2017). "Inside Rx aims to lower high prescription drug costs". CBS News. http://www.cbsnews.com/news/inside-rx-prescription-drug-costs/.
28. ↑ "GoodRx and Benefitfocus Partner to Bring GoodRx Gold to Members". GoodRx. January 13, 2022. https://www.goodrx.com/corporate/business/goodrx-and-benefitfocus-partner-to-bring-goodrx-gold-to-members.
29. ↑ "Spring 2022 – Corporate Partner: GoodRx". https://www.aafpfoundation.org/content/brand/foundation/who-we-are/foundation-news/spring-2022
corporate-partner--goodrx.html.
30. ↑ "GoodRx adds patient insurance information to drug cost platform for providers" (in en-US). https://www.healthcaredive.com/news/goodrx-benefits-check-provider-mode/692187/.
31. ↑ "Novo Nordisk offers Ozempic at $499 per month to eligible U.S. cash-paying customers". Reuters. August 18, 2025. https://www.reuters.com/business/healthcare-pharmaceuticals/novo-nordisk-offers-ozempic-499-per-month-eligible-us-cash-paying-customers-2025-08-18/.
32. ↑ "GoodRx Stock Novo Nordisk Ozempic". Barron's. August 18, 2025. https://www.barrons.com/articles/goodrx-stock-novo-nordisk-ozempic-97cc924d.
33. ↑ "GoodRx is coming for subscription prescription services with the launch of GoodRx Care". TechCrunch. September 26, 2019. https://techcrunch.com/2019/09/26/goodrx-is-coming-for-subscription-prescription-services-with-the-launch-of-goodrx-care/.
34. ↑ "GoodRx is coming for subscription prescription services with the launch of GoodRx Care". TechCrunch. September 26, 2019. https://techcrunch.com/2019/09/26/goodrx-is-coming-for-subscription-prescription-services-with-the-launch-of-goodrx-care/.
35. ↑ Chopping, Dominic (January 5, 2026). "Novo Nordisk's Wegovy Pill Now Broadly Available Across U.S.". The Wall Street Journal. https://www.wsj.com/health/pharma/novo-nordisks-wegovy-pill-now-broadly-available-across-u-s-a0db33d7.
36. ↑ "Wegovy pill weight-loss drug now available at pharmacies nationwide". USA Today. January 5, 2026. https://www.usatoday.com/story/news/health/2026/01/05/wegovy-pill-weight-loss-cost/88028537007/.
37. ↑ "GoodRx Announces Collaboration with Novo Nordisk to Expand Access". GoodRx. https://investors.goodrx.com/news-releases/news-release-details/goodrx-announces-collaboration-novo-nordisk-expand-access.
38. ↑ "Novo Nordisk offers Ozempic at $499 per month to eligible U.S. cash-paying customers". Reuters. August 18, 2025. https://www.reuters.com/business/healthcare-pharmaceuticals/novo-nordisk-offers-ozempic-499-per-month-eligible-us-cash-paying-customers-2025-08-18/.
39. ↑ "GoodRx Announces Collaboration with Novo Nordisk to Expand Access". GoodRx. https://investors.goodrx.com/news-releases/news-release-details/goodrx-announces-collaboration-novo-nordisk-expand-access.
40. ↑ 40.0 40.1 Dickinson, Boonsri. "These Ex-Facebook Guys Want To Help You Find Cheaper Drugs". Business Insider. http://www.businessinsider.com/these-ex-facebook-guys-want-to-help-you-find-cheaper-drugs-2012-2.
41. ↑ 41.0 41.1 Empson, Rip (February 19, 2012). "GoodRx Grabs $1M+ From SV Angel, Founders Fund & More To Help You Find Cheap Prescription Drugs". TechCrunch. https://techcrunch.com/2012/02/18/goodrx-grabs-1m-from-sv-angel-founders-fund-more-to-help-you-find-cheap-prescription-drugs/.
42. ↑ Lazarus, David (February 24, 2012). "Making it easy to comparison shop for prescription drugs". Los Angeles Times. https://www.latimes.com/business/la-xpm-2012-feb-24-la-fi-lazarus-20120224-story.html.
43. ↑ "GoodRx CEO transition sees Bezdek and Hirsch step down". April 4, 2023. https://www.healthcaredive.com/news/goodrx-ceo-transition-bezdek-hirsch/648635/.
44. ↑ "GoodRx appoints Wendy Barnes as CEO". December 16, 2024. https://www.healthcaredive.com/news/goodrx-appoints-wendy-barnes-ceo/735802/.
45. ↑ "GoodRx Appoints Healthcare Industry Veteran Wendy Barnes as Chief Executive Officer" (Press release). Business Wire. December 16, 2024. Retrieved January 19, 2026.
46. ↑ Thomas Germain (March 6, 2020). "GoodRx Saves Money on Meds — It Also Shares Data With Google, Facebook, and Others". Consumer Reports. https://www.consumerreports.org/health-privacy/goodrx-shares-users-health-data-with-google-facebook-others/.
47. ↑ "GoodRx and Data Privacy". GoodRx. February 28, 2020. https://www.goodrx.com/blog/goodrx-data-privacy/.
48. ↑ Germain, Thomas (March 6, 2020). "GoodRx Stops Sending Prescription Data to Facebook". https://www.consumerreports.org/health-privacy/goodrx-stops-sending-prescription-data-to-facebook-a6520868989/.
49. ↑ Calascibetta, Thomas M. (March 21, 2023). "Examining the FTC's GoodRx Case and the Growing Risks of Improper Data Collection and Processing". The National Law Review (Chuhak & Tecson P.C.). https://www.natlawreview.com/article/examining-ftc-s-goodrx-case-and-growing-risks-improper-data-collection-and.
50. ↑ Dudek, Mitch (February 1, 2023). "Discount prescription company GoodRx fined $1.5 million for sharing sensitive user info". https://chicago.suntimes.com/business/2023/2/1/23581536/goodrx-fined-shared-user-info-targeted-advertising-ftc-discount-prescriptions-privacy.
51. ↑ Weatherbed, Jess (February 2, 2023). "FTC fines GoodRx for sharing user health data with Google and Facebook" (in en-US). https://www.theverge.com/2023/2/2/23582805/ftc-goodrx-complaint-fine-hipaa-health-data-privacy-google-facebook.
52. ↑ "FTC Enforcement Action to Bar GoodRx from Sharing Consumers' Sensitive Health Info for Advertising" (in en). January 31, 2023. https://www.ftc.gov/news-events/news/press-releases/2023/02/ftc-enforcement-action-bar-goodrx-sharing-consumers-sensitive-health-info-advertising.
53. ↑ "Leeds & Brown Soliciting Over GoodRx Litigation — Proceed with Caution". https://ncpa.org/newsroom/qam/2025/09/22/leeds-brown-soliciting-over-goodrx-litigation-proceed-caution.
54. ↑ Pierson, Brendan (November 4, 2024). "GoodRx, PBMs accused of suppressing reimbursements to independent pharmacies". Reuters. https://www.reuters.com/legal/litigation/goodrx-pbms-accused-suppressing-reimbursements-independent-pharmacies-2024-11-04/.
55. ↑ "FTC fines GoodRx for sharing user health data with Google and Facebook". The Verge. February 2, 2023. https://www.theverge.com/2023/2/2/23582805/ftc-goodrx-complaint-fine-hipaa-health-data-privacy-google-facebook.
56. ↑ "GoodRx reaches $32 million settlement in info-sharing class suit". Bloomberg Law. 2025. https://news.bloomberglaw.com/class-action/goodrx-reaches-32-million-settlement-in-info-sharing-class-suit.

## External links

* Official website
* Business data for GoodRx Holdings, Inc.:

* Google Finance
* Yahoo! Finance
* Bloomberg
* Reuters
* SEC filings

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