T-commerce

T-Commerce is a term describing trade via a (smart) digital TV-set which – besides its main functionality – acts as a marketing channel enabling bidirectional communication[1] enabling interactive advertising and addressable advertising. It is part of Electronic Business and e-Commerce which themselves are the most prominent parts of u-Commerce. The promise of T-commerce is to enhance shopping channels as well as regular TV ads by offering consumers a "One-Click" "Buy It" possibility.[2]

## Contents

* 1 "Television" or "Tablet"?
* 2 Examples
* 3 See also
* 4 References

## "Television" or "Tablet"?

An alternative reading of T-Commerce expands the "T" to tablet[3] which would – owing to the fact that tablet computers are predominantly mobile devices -then belong to the realm of mobile commerce. Irrespective of the interpretation of the "T", the extra value of the marketing channel lies in the direct interactivity the devices offer.

## Examples

Interactive television with pre-built-in T-commerce app that allows buying online through the television remote control was introduced by Samsung in 2012/13.[4][5] H&M was one of the first companies to air a commercial with t-commerce enabled during the Super Bowl in 2014.[6][4]

## See also

* Online shopping

## References

1. ↑ "Financial Times". http://lexicon.ft.com/Term?term=t_commerce.
2. ↑ Rassool, Reza (2018-04-11). "T-commerce – one-click buying – RealNetworks". https://medium.com/realnetworks/t-commerce-one-click-buying-bdc745abf438.
3. ↑ Beal, Vangie (2013-06-03). "What is Tablet Commerce? Webopedia Definition". https://www.webopedia.com/TERM/T/tablet_ecommerce.html.
4. ↑ 4.0 4.1 Thames, Matt (2015-06-03). "How Does Samsung Smart TV T-Commerce Work?". https://medium.com/@MSelbyThames/how-does-samsung-smart-tv-t-commerce-work-cb12c4048ecf.
5. ↑ "T-Commerce – Revolutionizing the Omni-Channel Experience!". 2013-08-12. https://blogs.oracle.com/cx/t-commerce-revolutionizing-the-omni-channel-experience.
6. ↑ Ratcliff, Christopher (2014-01-28). "H&M's big gamble with t-commerce at the Super Bowl – Econsultancy". https://econsultancy.com/h-m-s-big-gamble-with-t-commerce-at-the-super-bowl/.

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