8i (virtual reality)

Short description: New Zealand based virtual reality software company

Type of business| Private
Founder(s)| Linc Gasking
Eugene d'Eon
Sebastian Marino
Joshua Feast
CEO| Hayes Mackaman
Website| Official website
Launched| 2014 (2014)
Current status| Active

8i is a volumetric video company specializing in the capture, transformation, and streaming of real human holograms, on any device, for the Metaverse.

## History

8i was founded in May 2014[1] by Linc Gasking, Eugene d'Eon, Sebastian Marino and Joshua Feast[2] to develop software that can capture, analyze, compress, and recreate all the viewpoints required for volumetric capture.[3][4][5][6]

In October 2015, 8i raised a $13.5 million Series A. Investors included RRE Ventures, Founders Fund Science, Samsung Ventures, and Dolby Family Ventures.[7][3][8][9]

In January 2016, 8i premiered #100humans at the 2016 Sundance Film Festival as part of its New Frontier exhibit.[10] The program featured four VR projects that placed characters captured using 8i technology in distinct environments ranging from a dystopian wasteland to the Grand Canyon.[11][12][2]

In October of 2018, Hayes Mackaman became CEO and relaunched the company in 2019. Since then, he has focused on productizing core volumetric video technology.

## References

1. ↑ Devlin, Collette (14 October 2015). "Ashton Kutcher, Samsung among investors in Wellington virtual reality company". http://www.stuff.co.nz/business/small-business/72990764/Ashton-Kutcher-Samsung-among-investors-in-Wellington-virtual-reality-company.
2. ↑ 2.0 2.1 "Kiwi company 8i puts viewer in movie" (in en). 4 May 2014. http://www.stuff.co.nz/technology/gadgets/60052202/kiwi-company-8i-puts-viewer-in-movie.
3. ↑ 3.0 3.1 Takahashi, Dean (4 January 2016). "8i unveils web VR player for its 3D imagery of people". https://venturebeat.com/2016/01/04/8i-unveils-web-player-for-its-3d-imagery-of-people-in-vr/.
4. ↑ James, Paul (4 January 2016). "8i Launch 'Volumetric VR' Player for HTC Vive and Oculus Rift at CES". http://www.roadtovr.com/8i-launch-volumetric-vr-player-for-htc-vive-and-oculus-rift-at-ces/.
5. ↑ Hodson, Hal. "Virtual reality throws you in at the deep end". https://www.newscientist.com/article/mg22429903-300-virtual-reality-throws-you-in-at-the-deep-end/.
6. ↑ Johnson, Eric. "'Come Invent This New Medium': 8i Wants to Be Vine for Virtual Reality". http://recode.net/2015/08/05/come-invent-this-new-medium-8i-wants-to-be-vine-for-virtual-reality/.
7. ↑ Giardina, Carolyn (14 October 2015). "Virtual Reality Startup 8i Raises $13.5M in Series A Funding". http://www.hollywoodreporter.com/behind-screen/virtual-reality-startup-8i-raises-831506.
8. ↑ Roettgers, Janko (14 October 2015). "3D Virtual Reality Startup 8i Raises $13.5 Million Series A". https://variety.com/2015/digital/news/3d-virtual-reality-startup-8i-raises-13-5-million-series-a-1201617786/.
9. ↑ Olanoff, Drew (14 October 2015). "8i Raises $13.5M To Chase The Human Side Of Virtual Reality". https://techcrunch.com/2015/10/14/8i-raises-13-5m-to-chase-the-human-side-of-virtual-reality/.
10. ↑ Brascia, Lorenza; Elam, Stephanie. "How virtual reality could change moviegoing". http://www.cnn.com/2016/01/28/entertainment/virtual-reality-movies-sundance-film-festival-feat/index.html?eref=rss_showbiz.
11. ↑ Watercutter, Angela. "The VR Company Helping Filmmakers Put You Inside Movies". Wired. https://www.wired.com/2016/01/sundance-volumetric-vr-8i/. Retrieved 7 March 2016.
12. ↑ Giardina, Carolyn (26 January 2016). "Sundance: Looking for the Tarantino of Virtual Reality". http://www.hollywoodreporter.com/behind-screen/sundance-looking-tarantino-virtual-reality-859550.

## External links

* Official website

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