Hims, Inc.

Hims, Inc.Product type| Personal care

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Country| United States
Introduced| 2017
Markets| United States, United Kingdom
Website| https://www.forhims.com/

Hims, Inc. is a San Francisco-based personal care products brand. The brand operates two e-commerce websites for men’s and women’s personal care products. Hims, Inc. was founded in 2017 with the launch of Hims and launched a sister brand for women, Hers, in 2018.

## History

In 2017, Andrew Dudum, co-founder and former general partner of startup studio Atomic, launched Hims, Inc. as part of Atomic's portfolio with entrepreneurs Jack Abraham and Chester Ng.[1]

The Hims brand initially sold hair loss treatments, biotin vitamins, DHT-blocking shampoo, and prescription erectile dysfunction treatments.[2][3][4]

In November 2018, Hims launched a women’s health brand, Hers.[5][6] At launch, Hers offered skin care products, hair loss products, and birth control.[7][8]

Hims and Hers both began offering prescription Propranolol to treat Social Anxiety Disorder in February 2019.[9]

Investors in Hims include Forerunner Ventures, Redpoint Ventures, and Maverick Capital. In January 2019, Hims raised an additional $100 million in a Series C funding round.[10][11] In the same month, the brand launched in the United Kingdom with products for erectile dysfunction and hair loss.[12][13]

## References

1. ↑ Konrad, Alex. "Silicon Valley's 'Pixar': Why The Startup Studio Behind Hims' Breakout Success Just Raised $150M" (in en). https://www.forbes.com/sites/alexkonrad/2018/10/10/atomic-startup-studio-new-fund/.
2. ↑ Hurly, Adam. "Now You Can Subscribe to Hair Loss and Erectile Dysfunction Pills" (in en). https://www.gq.com/story/subscription-boner-and-hair-growth-pills-hims.
3. ↑ Schneier, Matthew (2017-11-28). "Finally Putting Some Fun in Erectile Dysfunction" (in en-US). The New York Times. ISSN 0362-4331. https://www.nytimes.com/2017/11/28/style/erectile-dysfunction-pills-over-the-internet.html.
4. ↑ Budds, Diana (2017-11-15). "This Startup Is Rebranding Penis Pills And Hair Loss Treatments For Millennials" (in en-US). https://www.fastcompany.com/90150883/this-startup-is-rebranding-penis-pills-and-hair-loss-treatments-for-millennials.
5. ↑ Leonard, Andrew (2019-01-15). "Hims Scored Big With Male Consumers. Can It Repeat The Trick With Women?" (in en). https://www.entrepreneur.com/article/325673.
6. ↑ Tindera, Michela (2018-11-01). "Hims Launches Hers, A Direct-To-Consumer Site Selling Birth Control And Other Drugs" (in en). https://www.forbes.com/sites/michelatindera/2018/11/01/hims-launches-hers-a-direct-to-consumer-site-selling-birth-control-and-other-drugs/.
7. ↑ "Hims Branches Into Women's Health With the Launch of Hers" (in en-US). https://www.adweek.com/brand-marketing/hims-branches-into-womens-health-with-the-launch-of-hers/.
8. ↑ Powell, Andrea (2018-12-17). "Virtual Health Care Spares Doctor’s Visits—and Awkwardness". Wired. ISSN 1059-1028. https://www.wired.com/story/telemedicine-startups-virtual-health-care/.
9. ↑ Lushing, Margaux. "Hims Launches New Anxiety Category Across Mens' and Women's Digital Health Platforms" (in en). https://www.forbes.com/sites/margauxlushing/2019/02/27/hims-launches-new-anxiety-category-across-mens-and-womens-digital-health-platforms/.
10. ↑ "Wellness startup Hims enters the unicorn club with $100M investment" (in en-US). http://social.techcrunch.com/2019/01/28/wellness-startup-hims-enters-the-unicorn-club-with-100m-investment/.
11. ↑ Raphael, Rina (2019-04-02). "This “hair wellness” startup is taking on Rogaine" (in en-US). https://www.fastcompany.com/90328060/this-hair-wellness-startup-is-taking-on-rogaine.
12. ↑ Nicolle, Emily (2019-01-30). "Men's wellness startup Hims lands in the City for its UK launch" (in en). http://www.cityam.com/272423/mens-wellness-startup-hims-lands-city-its-uk-launch.
13. ↑ Moshakis, Alex (2019-03-17). "Evolution of man: the rise and rise of the male wellness sector" (in en-GB). The Observer (The Guardian). ISSN 0029-7712. https://www.theguardian.com/fashion/2019/mar/17/evolution-of-man-the-rise-and-rise-of-the-male-wellness-sector.

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