Shenma

Shenma Inc. (Chinese: 神马搜索; pinyin: Shénmǎ Sōusuǒ; literally: 'god horse search') is a "mobile-first" search engine for China that was launched in April 2014.[1][2] It is a joint venture between Alibaba Group and UCWeb.[3][4]

## Overview

In April 2017, according to China Internet Watch, Shenma had an 8.8% of the China search engine market share, which made it the second most used search engine after Baidu. Shenma comes with UC Browser, a mobile browser with an estimated 20% share of China's browser market and over 30% of China's mobile browser marketshare.[5] Shenma search was co-founded as a mobile search engine by UCWeb and Alibaba in 2013. In 2014, Alibaba acquired UCWeb.[6]

## Litigation

On April 13, 2020, Shenma filed a lawsuit against Sogou for traffic hijacking.

In the filing, the mobile search company accused Sougou of misleading and reeling in potential Shenma users through Sogou Input Method, and for illegally trafficking data. Shenma told the court that the hijacked traffic data reached 1.897 billion.[7] Shenma was seeking RMB 102 million (around $16 million in American dollars) in compensation.[8]

On June 27, 2019, the Beijing Haidian Court ruled that the Sogou search company was guilty of hijacking UC browser and Shenma search traffic through candidate words, constituted unfair competition. They were sentenced to pay a fine of 20 million yuan.[9][10]

## References

1. ↑ Alibaba, UCWeb Team Up In Mobile Search , Forbes, April 28, 2014
2. ↑ Clover, Charles (2014-04-28). "Alibaba launches mobile-first search engine". https://www.ft.com/content/833ae7fe-ceac-11e3-ac8d-00144feabdc0.
3. ↑ Alibaba, UCWeb plan mobile-search joint venture , MarketWatch, Apr 28, 2014
4. ↑ Alibaba, UCWeb Team Up In Mobile Search , Forbes magazine, Apr 28. 2014
5. ↑ "What is Shenma Search? China's Lesser-known Mobile Chinese Search Engine" (in en). 2018-01-23. https://www.nanjingmarketinggroup.com/blog/what-is-shenma-search.
6. ↑ "Alibaba Shenma Search Engine Insights – China Internet Watch". https://www.chinainternetwatch.com/tag/shenma/.
7. ↑ "Shenma v. Sogou hijacking traffic case sentenced to judge Sogou compensation 20 million yuan_China IT News". https://www.firstxw.com/view/234135.html.
8. ↑ "China's top mobile search engines Shenma and Sogou in $17M lawsuit for traffic hijacking" (in en-US). 2018-04-13. https://technode.com/2018/04/13/shenma-and-sogou-lawsuit/.
9. ↑ "Shenma v. Sogou hijacking traffic case sentenced to judge Sogou compensation 20 million yuan_China IT News". https://www.firstxw.com/view/234135.html.
10. ↑ "Court Orders Sogou to Recompense Baidu, Others for Hijacking Search Engine Traffic" (in en). https://www.yicaiglobal.com/news/court-orders-sogou-to-recompense-baidu-others-for-hijacking-search-engine-traffic.

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Alibaba Group

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* Jack Ma
* Daniel Zhang
* J. Michael Evans
* Peng Lei
* Jonathan Lu
* Joseph Tsai
* Wang Jian
* Maggie Wu

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* Alibaba Cloud
* AliExpress
* AliMusic
* AliOS
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* AliGenie
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* Tmall Genie
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* Alibaba Pictures
* Amblin Partners
* Amblin Entertainment
* Amblin Television
* DreamWorks Pictures
* DreamWorks Television
* Ant Financial
* Telenor
* AutoNavi
* Cainiao
* Daraz
* Ele.me
* Heyi Pictures
* Lazada Group
* Shenma
* South China Morning Post
* Tudou
* UCWeb
* UC Browser
* World Electronic Sports Games
* Youku

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