Reaktor

ReaktorIndustry| Software, strategy, design

|

Founded| 2000

Number of locations

| 5

Key people

| Sampo Pasanen (CEO)

Mika Sutinen (Chairman of the board) Mark Cibort (President, North America)

Ali Paasimaa (Executive Chairman, North America)
Revenue| $105M (2020)

Number of employees

| 550
Website| https://www.reaktor.com/

Reaktor is a technology company, specialised in design and development of digital services and products.[1]

Founded in Finland in 2000,[2] Reaktor has offices in New York City , Amsterdam, Helsinki, Stockholm, and Tokyo.[3][4] Reaktor employs over 550 people. In 2020, its revenue amounted to 100.1 million euro, approximately $105M. Reaktor Group’s CEO is Sampo Pasanen and the firm is 100% employee-owned.[5]

Reaktor builds digital products for clients including Finnair, Finavia, HBO, Adidas, Nasdaq, and Varian Medical Systems.[6][7][8][9][10] Its work has been awarded and recognized by the Red Dot awards, Webby Awards, Emmy Awards, and German Design Council, among others.[11][12][13]

In 2019, Reaktor was named as one of the World’s Most Innovative Companies by the American business journal Fast Company.[1]

Reaktor is known from being the creator of Elements of AI massive open online course (MOOC) with the University of Helsinki. The online course about artificial intelligence has been taken to over half a million participants worldwide.[14][15]

## Initiatives

In 2020, Fast Company listed Reaktor Education and the +POOL project in New York among world-changing ideas.[16]

In 2019, Reaktor partnered with Columbia University and +POOL to build an installation in East River in New York.[17] Named +POOL Light, the sculpture changes colors based on water conditions that are tracked by sensors and algorithms by the university and Reaktor.[18]

In 2018, Reaktor launched Finland’s first commercially-built nanosatellite “Reaktor Hello World” into space.[19] The nanosatellite carries an infrared hyperspectral camera built by VTT Technical Research Centre of Finland.[20] The satellite was built in collaboration with Aalto University and the same people who were behind the launch of Finland’s first two satellites, Aalto 1 and Aalto 2.[21] Reaktor’s satellite platform is also used in the W-cube satellite by ESA, European Space Agency.[22]

Elements of AI is a massive open online course (MOOC) designed and organized by Reaktor and the University of Helsinki.[23] The course teaches the basics of artificial intelligence, and it was originally launched in 2018.[24] With over half a million participants, the course is being translated into all official EU languages.[15] The government of Finland has pledged to offer the course for all EU citizens by the end of 2021.[25] In 2019, the course won the global grand prize in the Inclusive Innovation Challenge by the Massachusetts Institute of Technology.[26]

Reaktor has also held the world’s first coding championships in 2014 together with the Finnish game developer Supercell.[27]

## References

1. ↑ 1.0 1.1 "Reaktor: Most Innovative Company" (in en-US). https://www.fastcompany.com/company/reaktor.
2. ↑ "Management lessons from an American general". The Economist. ISSN 0013-0613. https://www.economist.com/business/2017/05/11/management-lessons-from-an-american-general.
3. ↑ "Razorfish, R/GA Vet Heads to Strategy, Design and Tech Firm Reaktor as President, North America" (in en-US). https://www.adweek.com/agencyspy/razorfish-r-ga-vet-heads-to-strategy-design-and-tech-firm-reaktor-as-president-north-america/166061/.
4. ↑ Helsinki, Charlie Taylor in. "Helsinki firm pilots self-driving ferry" (in en). https://www.irishtimes.com/business/transport-and-tourism/helsinki-firm-pilots-self-driving-ferry-1.3310946.
5. ↑ "Covid-19 tracking app ready in June, tech firm chief says" (in en). https://yle.fi/uutiset/osasto/news/covid-19_tracking_app_ready_in_june_tech_firm_chief_says/11338569.
6. ↑ "Suomalaisyritys nappasi tv-jätti HBO:n – New Yorkissa olisi jo enemmän asiakkaita kuin voi ottaa" (in fi). http://yle.fi/uutiset/suomalaisyritys_nappasi_tv-jatti_hbon__new_yorkissa_olisi_jo_enemman_asiakkaita_kuin_voi_ottaa/8901725.
7. ↑ "Reaktor and adidas head for "all things future"" (in en-US). 2017-12-07. https://www.goodnewsfinland.com/reaktor-adidas-head-things-future/.
8. ↑ "Teknologia | Maailman suurimpiin syövän sädehoitojen kehittäjiin kuuluva yhtiö turvautui suomalaisosaamiseen – Meilahdessa kehitetään hoidon tarkkuutta parantavaa ohjelmistoa" (in fi). 2020-07-05. https://www.hs.fi/talous/art-2000006562125.html.
9. ↑ "Finland's airports will soon be run by AI" (in en-US). 2019-10-28. https://techhq.com/2019/10/finlands-airports-will-soon-be-run-by-ai/.
10. ↑ "The direct approach - Issue 114 - Magazine" (in en). https://monocle.com/magazine/issues/114/the-direct-approach/.
11. ↑ "NEW Webby Gallery + Index" (in en). http://winners.webbyawards.com/2019/websites/features-design/best-visual-design-aesthetic/93334/elements-of-ai.
12. ↑ "The world's first festival to plant a forest - Winner - Integrated Campaigns and Advertising - German Design Award" (in en-US). https://www.german-design-award.com/en/the-winners/gallery/detail/32492-the-worlds-first-festival-to-plant-a-forest.html.
13. ↑ "Red Dot Design Award: Finnair – Onboard Service Platform". https://www.red-dot.org/project/finnair-onboard-service-platform-41285.
14. ↑ "Finland's grand AI experiment" (in en-US). 2019-01-02. https://www.politico.eu/article/finland-one-percent-ai-artificial-intelligence-courses-learning-training/.
15. ↑ 15.0 15.1 Virki, Tarmo (2020-01-03). "Finland seeks to teach 1% of all Europeans basics on AI" (in en). Reuters. https://www.reuters.com/article/us-finland-education-ai-idUSKBN1YE1B6.
16. ↑ "DAILY BRIEF: World-changing ideas, acquisitions, health and high technology, science and research" (in en-GB). 2020-04-29. https://www.goodnewsfinland.com/daily-brief-world-changing-ideas-acquisitions-health-and-high-technology-science-and-research/.
17. ↑ Kurutz, Steven (2019-10-05). "New Yorkers Will Have to Wait for an East River Pool (Published 2019)" (in en-US). The New York Times. ISSN 0362-4331. https://www.nytimes.com/2019/10/05/style/plus-pool-east-river.html.
18. ↑ "+ Pool's Floating Light Installation Changes Color Based on East River's Water Quality". https://hypebeast.com/2019/10/plus-pool-floating-installation-tests-east-river-water-quality.
19. ↑ "Building a cloud in space – this IT company is taking the space industry into the 21st century" (in en). 2016-12-07. https://www.ibtimes.co.uk/building-cloud-space-this-it-company-taking-space-industry-into-21st-century-1595350.
20. ↑ "Groundbreaking nanosatellite imaging technology brings new possibilities to manage climate change | VTT" (in en). https://www.vttresearch.com/en/news-and-ideas/groundbreaking-nanosatellite-imaging-technology-brings-new-possibilities-manage.
21. ↑ "Avaruus | Eurooppa ei saa jäädä start-up-yritysten jälkeen avaruuskilpailussa – Kolme asiantuntijaa listasi, missä Eurooppa voi vielä kehittyä" (in fi). 2020-03-15. https://www.hs.fi/ulkomaat/art-2000006439439.html.
22. ↑ "Reaktor Space Lab and VTT investigate a new frequency band for telecommunications satellites | VTT" (in en). https://www.vttresearch.com/en/news-and-ideas/reaktor-space-lab-and-vtt-investigate-new-frequency-band-telecommunications.
23. ↑ Varghese, Sanjana (2019-10-23). "In Finland, prisoners are being taught crucial AI skills" (in en-GB). Wired UK. ISSN 1357-0978. https://www.wired.co.uk/article/finland-ai-prisons.
24. ↑ "A country's ambitious plan to teach anyone the basics of AI" (in en). https://www.technologyreview.com/2019/01/15/137825/a-countrys-ambitious-plan-to-teach-anyone-the-basics-of-ai/.
25. ↑ "Koulu | Helsingin yliopiston kaikkien aikojen suosituin kurssi saa jatkoa – järjestäjien tavoitteena opettaa tekoälyn perusteet prosentille maailman väestöstä" (in fi). 2020-10-21. https://www.hs.fi/teknologia/art-2000006676205.html.
26. ↑ "Reaktor Education" (in en-US). https://www.mitinclusiveinnovation.com/winners/reaktor/.
27. ↑ "Hello World! Poland Wins First Computer Coding Championship" (in en). https://www.nbcnews.com/tech/tech-news/hello-world-poland-wins-first-computer-coding-championship-n127751.

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