There are known knowns

See also Known Unknowns (TV episode) and The Unknown Known (film).

Rumsfeld during a Pentagon news briefing in February 2002

"There are known knowns" is a phrase from a response United States Secretary of Defense Donald Rumsfeld gave to a question at a U.S. Department of Defense (DoD) news briefing on February 12, 2002, about the lack of evidence linking the government of Iraq with the supply of weapons of mass destruction to terrorist groups.[1]

Rumsfeld stated:

> Reports that say that something hasn't happened are always interesting to me, because as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns—the ones we don't know we don't know. And if one looks throughout the history of our country and other free countries, it is the latter category that tends to be the difficult ones.[1]

The statement became the subject of much commentary. In The Decision Book, author Mikael Krogerus[2] refers to it as the "Rumsfeld matrix".[3] The statement also features in a 2013 documentary film, The Unknown Known, directed by Errol Morris.[4]

## Contents

* 1 Origins
* 2 Reaction
* 3 Analytical sciences
* 4 See also
* 5 References
* 6 External links

## Origins

Rumsfeld's statement brought attention to the concepts of known knowns, known unknowns, and unknown unknowns, but national security and intelligence professionals have long used an analysis technique referred to as the Johari window. The idea of unknown unknowns was created in 1955 by two American psychologists, Joseph Luft (1916–2014) and Harrington Ingham (1916–1995) in their development of the Johari window. They used it as a technique to help people better understand their relationship with themselves as well as others.

The term was also commonly used inside NASA.[5] Rumsfeld cited NASA administrator William Graham in his memoir; he wrote that he had first heard "a variant of the phrase" from Graham when they served together on the Commission to Assess the Ballistic Missile Threat to the United States during the late 1990s.[6] Kirk Borne, an astrophysicist who was employed as a data scientist at NASA Goddard Space Flight Center at the time, noted in an April 2013 TED talk that he had used the phrase "unknown unknowns" in a talk to personnel at the Homeland Security Transition Planning Office a few days prior to Rumsfeld's remarks, and speculated that the term may have percolated up to Rumsfeld and other high-ranking officials in the Defense Department.[7]

The terms "known unknowns" and "unknown unknowns" are often used in project management and strategic planning[8] circles.

Known unknowns refers to "risks you are aware of, such as canceled flights"[9]

Unknown unknowns are risks that come from situations that are so unexpected that they would not be considered. Contemporary usage is largely consistent with the earliest known usages. For example, the term was used in evidence given to the British Columbia Royal Commission of Inquiry into Uranium Mining in 1979:

> Site conditions always pose unknowns, or uncertainties, which may become known during construction or operation to the detriment of the facility and possibly lead to damage of the environment or endanger public health and safety. The risk posed by unknowns is somewhat dependent on the nature of the unknown relative to past experience. This has led me to classify unknowns into one of the following two types: 1. known unknowns (expected or foreseeable conditions), which can be reasonably anticipated but not quantified based on past experience as exemplified by case histories (in Appendix A) and 2. Unknown unknowns (unexpected or unforeseeable conditions), which pose a potentially greater risk simply because they cannot be anticipated based on past experience or investigation. Known unknowns result from recognized but poorly understood phenomena. On the other hand, unknown unknowns are phenomena which cannot be expected because there has been no prior experience or theoretical basis for expecting the phenomena.[10]

The term also appeared in a 1982 New Yorker article on the aerospace industry, which cites the example of metal fatigue, the cause of crashes in de Havilland Comet airliners in the 1950s.[11]

## Reaction

While the remarks led to some ridicule towards the Bush administration in general and Rumsfeld in particular, there are those who respect the statement. Defenders include Canadian columnist Mark Steyn, who called it "in fact a brilliant distillation of quite a complex matter",[12] and Australian economist and blogger John Quiggin, who wrote, "Although the language may be tortured, the basic point is both valid and important."[13]

Psychoanalytic philosopher Slavoj Žižek says that beyond these three categories there is a fourth, the unknown known, that which one intentionally refuses to acknowledge that one knows: "If Rumsfeld thinks that the main dangers in the confrontation with Iraq were the 'unknown unknowns', that is, the threats from Saddam whose nature we cannot even suspect, then the Abu Ghraib scandal shows that the main dangers lie in the "unknown knowns"—the disavowed beliefs, suppositions and obscene practices we pretend not to know about, even though they form the background of our public values."[14]. Related to this is the concept of tacit knowledge, knowledge which we may act on, but not be aware of or able to articulate.

German sociologists Daase and Kessler (2007) agree with a basic point of Rumsfeld in stating that the cognitive frame for political practice may be determined by the relationship between "what we know, what we do not know, what we cannot know", but Rumsfeld left out what we do not like to know".[15]

The event has been used in multiple books to discuss risk assessment.[4][16]

Rumsfeld named his 2011 autobiography Known and Unknown: A Memoir. In the author's note at the start of the book, he expressly acknowledges the source of his memoir's title and mentions a few examples of his statement's prominence.[17] The Unknown Known is the title of Errol Morris's 2013 biographical documentary film about Rumsfeld.[18] In it, Rumsfield initially defines "unknown knowns" as "the things you think you know, that it turns out you did not", and toward the end of the film he defines the term as "things that you know, that you don't know you know".[19]

Rumsfeld's comment earned the 2003 Foot in Mouth Award from the British Plain English Campaign.

## Analytical sciences

The term "known unknowns" has been applied to the identification of chemical substances using analytical chemistry approaches, specifically mass spectrometry. In many cases, an unknown to an investigator that is detected in an experiment is actually known in the chemical literature, a reference database, or an Internet resource. These types of compounds are termed "known unknowns". The term was originally coined by Little et al.[20] and reported a number of times in the literature since then as a general approach.[21][22][23][24]

## See also

* Black swan theory
* Dunning–Kruger effect
* Epistemic modal logic
* Four stages of competence
* I know that I know nothing
* Ignoramus et ignorabimus
* Ignotum per ignotius
* Johari window
* Knightian uncertainty
* Known and Unknown: A Memoir
* Outside Context Problem
* Russell's teapot
* Undecidable problem
* The Unknown Known
* Wild card (foresight)

## References

1. ↑ 1.0 1.1 "Defense.gov News Transcript: DoD News Briefing – Secretary Rumsfeld and Gen. Myers, United States Department of Defense (defense.gov)". 2002-02-12. http://archive.defense.gov/Transcripts/Transcript.aspx?TranscriptID=2636.
2. ↑ "Mikael Krogerus". https://www.goodreads.com/author/show/3169010.Mikael_Krogerus.
3. ↑ Krogerus, Mikael (2012) (in English). The Decision Book: Fifty Models for Strategic Thinking. Roman Tschäppeler, Jenny Piening (1st American ed.). New York: W.W. Norton & Co. pp. 86–87. ISBN 978-0-393-07961-6. OCLC 738350045. https://www.worldcat.org/oclc/738350045.
4. ↑ 4.0 4.1 Girard, John; Girard, JoAnn (June 1, 2009). A Leader's Guide to Knowledge Management: Drawing on the Past to Enhance Future Performance. Business Expert Press. pp. 55–. ISBN 9781606490198. https://books.google.com/books?id=vqnTceVAjsUC&pg=PA55. Retrieved February 10, 2014.
5. ↑ "NASA Program Management and Procurement Procedures and Practices: Hearings Before the Subcommittee on Space Science and Applications of the Committee on Science and Technology, U.S. House of Representatives, Ninety-seventh Congress, First Session, June 24, 25, 1981". 1981. https://books.google.com/books?id=dRMrAAAAMAAJ&q="unknown+unknowns"&pg=PA73.
6. ↑ Rumsfeld, Donald (2011). Known and Unknown: A Memoir. New York: Penguin Group. p. xiv. ISBN 9781101502495. https://books.google.com/books?id=_wIcpxMOjD4C&pg=PT15.
7. ↑ "Big Data, Small World: Kirk Borne at TEDxGeorgeMasonU". https://www.youtube.com/watch?v=Zr02fMBfuRA.
8. ↑ "Strategy Under Uncertainty". November 1997. https://hbr.org/1997/11/strategy-under-uncertainty.
9. ↑ Biafore, Bonnie (December 14, 2011). "Project Management Fundamentals". Lynda.com/LinkedIN. http://www.lynda.com/Business-Skills-tutorials/Identifying-risks/80780/95069-4.html.
10. ↑ Statement of Evidence of E. D'Appolonia, D'Appolonia Consulting Engineers, Pittsburgh, Pennsylvania. Proceedings of the British Columbia Royal Commission of Inquiry into Uranium Mining. 0005037606. ISBN 978-0-7718-8198-5. http://www.empr.gov.bc.ca/Mining/Geoscience/PublicationsCatalogue/Papers/Pages/1980-7.aspx.
11. ↑ Newhouse, J. (June 14, 1982), "A reporter at large: a sporty game; 1-betting the company", New Yorker: pp. 48–105, https://www.newyorker.com/magazine/1982/06/14/a-sporty-game-i-betting-the-company .
12. ↑ Steyn, Mark (December 9, 2003). "Rummy speaks the truth, not gobbledygook". Daily Telegraph. https://www.telegraph.co.uk/comment/personal-view/3599959/Rummy-speaks-the-truth-not-gobbledygook.html.
13. ↑ Quiggin, John (February 10, 2004). "In Defense of Rumsfeld". http://johnquiggin.com/index.php/archives/2004/02/10/in-defense-of-rumsfeld/.
14. ↑ "What Rumsfeld Doesn't Know That He Knows About Abu Ghraib". http://www.lacan.com/zizekrumsfeld.htm.
15. ↑ Knowns and Unknowns in the 'War on Terror': Uncertainty and the Political Construction of Danger, Christopher Daase and Oliver Kessler, Security Dialogue, December 2007; vol. 38, 4: pp. 411–434.
16. ↑ Neve, Geert de; Luetchford, Peter (2008). Hidden Hands in the Market: Ethnographies of Fair Trade, Ethical Consumption, and Corporate Social Responsibility. Emerald Group Publishing. pp. 252–. ISBN 9781848550582. https://books.google.com/books?id=M1iYFfhhm8cC&pg=PA252. Retrieved February 10, 2014.
17. ↑ Rumsfeld, Donald (2011). Known and Unknown: A Memoir. New York: Penguin Group. p. xiii. ISBN 9781101502495. https://books.google.com/books?id=_wIcpxMOjD4C&pg=PT14.
18. ↑ Scott (2014). "Not Giving an Inch in a Battle of Wits and Words; Deciphering Donald H. Rumsfeld in 'The Unknown Known'". The New York Times. https://www.nytimes.com/2014/04/02/movies/deciphering-donald-h-rumsfeld-in-the-unknown-known.html.
19. ↑ Morris, Errol (Director) (December 13, 2013). The Unknown Known (Motion picture). Los Angeles, CA: The Weinstein Company.
20. ↑ Little, J.L.; Cleven, C.D.; Brown, S.D. (2011). "Identification of "Known Unknowns" utilizing accurate mass data and chemical abstracts service databases". J. Am. Soc. Mass Spectrom. 22 (2): 348–359. doi:10.1007/s13361-010-0034-3. PMID 21472594. Bibcode: 2011JASMS..22..348L.
21. ↑ Little, James L. (2011). "Identification of "known unknowns" utilizing accurate mass data and ChemSpider". Journal of the American Society for Mass Spectrometry 23 (1): 179–185. doi:10.1007/s13361-011-0265-y. PMID 22069037.
22. ↑ Stein, S. (2012). "Mass Spectral Reference Libraries: An Ever-Expanding Resource for Chemical Identification". Analytical Chemistry 84 (17): 7274–7282. doi:10.1021/ac301205z. PMID 22803687.
23. ↑ McEachran, Andrew D.; Sobus, Jon R.; Williams, Antony J. (2016). "Identifying known unknowns using the US EPA's CompTox Chemistry Dashboard". Analytical and Bioanalytical Chemistry 409 (7): 1729–1735. doi:10.1007/s00216-016-0139-z. PMID 27987027.
24. ↑ Schymanski, Emma L.; Williams, Antony J. (2017). "Open Science for Identifying "Known Unknown" Chemicals". Environmental Science and Technology 51 (10): 5357–5359. doi:10.1021/acs.est.7b01908. PMID 28475325. Bibcode: 2017EnST...51.5357S.

## External links

* "Defense Department Briefing". C-SPAN. February 12, 2002. http://www.c-span.org/video/?168646-1/DefenseDepartmentBriefing102. "
Reporter:37:19 ...Because there are reports that there is no evidence of a direct link between Baghdad and some of these terrorist organizations.
Rumsfeld: Reports that say that something hasn't happened are always interesting to me..."
* "DoD News Briefing – Secretary Rumsfeld and General Myers". Transcript (US Department of Defense). February 12, 2002. http://archive.defense.gov/transcripts/transcript.aspx?transcriptid=2636.
* Logan, David C. (March 1, 2009). "Known knowns, known unknowns, unknown unknowns and the propagation of scientific enquiry". Journal of Experimental Botany 60 (3): 712–4. doi:10.1093/jxb/erp043. PMID 19269994.

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