List of abbreviations for market segments

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Some market segments are referred to by acronyms and initials:

## Contents

* 1 List of abbreviations for market segments
* 1.1 Customer segments
* 1.2 Market/product segments
* 2 References

## List of abbreviations for market segments

### Customer segments

* DINKY – Double income no kids
* SOHO – Small office, home office
* VSB – Very small business
* SMB – Small medium business / SME – Small and medium enterprise
* VALS – Values attitude and life-styles
* LOHAS – Lifestyles of health and sustainability
* LOVOS – Lifestyle of voluntary simplicity
* OINKY - One income no kids yet
* SAM – Segmented addressable market
* VLE – Very large enterprise
* Kippers- ((kids in parents pockets eroding retirement savings))

### Market/product segments

* BPO – Business process outsourcing
* Comms – Communications sector
* DIY – Do It yourself market
* FMCG – Fast-moving consumer goods
* FSS – Financial services sector
* HoReCa – Hotel, restaurant, café
* H&LS – Health and life sciences
* ICT – Information & communication technology
* RPO – Recruitment process outsourcing
* ECS - Engineering and Construction Services

## References

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