Shruti by Medtronic

Industry| Healthcare
Founded| 2013; 10 years ago (2013)
Founder|

* Earl Bakken
* Palmer Hermundslie

Headquarters| Gurgaon (Haryana) India

Number of locations

| 1

Area served

| 5000 km (India)
Parent| Medtronic
Website| hearwithshruti.com

Shruti is a revolutionary ear care initiative taken by Medtronic, a leading award-winning multinational healthcare device company. Shruti was launched in 2013 as a sustainable program offering low-cost otology care to underserved people by providing awareness, screening, diagnosis, and treatment.[1]

Shruti, since its inception, has created one of the largest networks of hearing loss clinics in India,[2] gaining recognition for its ENTraview[3] and Hearwithshruti - an online platform to help patients get solutions for ear care.[4] This program operates on a community health worker (CHW)-based service paradigm to address ear disorders and hearing loss in underprivileged groups by leveraging vigilant diagnostics, hearing implants, and digital technologies.[5]

Medtronic received the best Business Action on Health for Shruti, and later the program also won the CII Design Excellence Award for ENTraview. Shruti has also been featured in several media outlets including The Hindu, Indian Express,[6] Hindustan Times,[7] Financial Express,[8] India Times, The Hindu Business Line, and others.[9][10]

## Contents

* 1 History
* 2 Model
* 3 Awards
* 4 In the media
* 5 References
* 6 External links

## History[edit]

In July 2013, Shruti, a low-cost otology initiative by Medtronic was launched with the aim to offer awareness, screening, diagnosis, and treatment to the underserved communities in densely populated areas and low-income urban settlements, and rural areas.[11] The company is headquartered in Gurgaon, Haryana, India, and has expanded its operation by serving patients of over 200 cities covering 25000+ villages since its inception.[12]

Shruti leverages cutting-edge medical technology, telecommunication, and frugal innovation to offer its services and is regarded for its unique health system that serves dual objectives - social impact and business viability.

Shruti's online hearing care portal, known as 'hearwithshruti,' was created in November 2021. It is an online awareness and care portal that is available both on the website and social media. In light of the worldwide pandemic, this portal was designed to help Patients seeking medical assistance through a virtual platform.

The program had screened over 9,70,000 people as of March 2021 through community health workers. And as of 2022, the program is operational across seven self-funded cities in Delhi, Hyderabad, Aurangabad, Jaipur, Gurgaon, Amritsar, Chennai, Faridabad, Raipur, and Dhaka (Bangladesh).[13]

## Model[edit]

The programs by Shruti are implemented by trained community health workers (CHWs) who are provided with an "Ear Screening Kit."[14] An ENT surgeon serves as the core point of care to whom Patients who received a positive preliminary diagnosis are referred where they can receive low-cost treatment such as advanced diagnosis, medications, audiometric tests, and surgical treatments.[15]

## Awards[edit]

* Award for Business Action on Health (Innovation/Technology to Improve Health) to Medtronic for Shruti Program
* CII Design Excellence Award 2015 for ENTraview

## In the media[edit]

## References[edit]

1. ↑ "Comprehensive Community Screening of Otological Patients by Trained Technicians Using a Telemedicine Device: An Efficient and Cost-Effective Way to Triage Patients With Ear Diseases". researchgate.net. Retrieved 16 November 2021.
2. ↑ India, Hearing Loss Clinics around the. "Hearing Loss Clinics around the India". Hearing Loss Clinics around the India. Retrieved 16 November 2021.
3. ↑ "Shruti Program - Entraview - CSRBOX". csrbox.org. Retrieved 16 November 2021.
4. ↑ "Medtronic's Shruti programme aims to provide quality ear care to 10 million underserved population by 2025". Express Healthcare. 5 March 2018. Retrieved 16 November 2021.
5. ↑ Kurian, Vinson. "A low-cost tech solution for hearing loss from Medtronic". @businessline. Retrieved 16 November 2021.
6. ↑ "Medtronic bridging the healthcare gap in India- one ear at a time". The Indian Express. 12 March 2018. Retrieved 16 November 2021.
7. ↑ "This initiative is helping hearing-impaired people get a new lease of life". Hindustan Times. 2 March 2019. Retrieved 16 November 2021.
8. ↑ "One in every four people in Delhi need medical attention to avoid permanent deafness". The Financial Express. 31 July 2015. Retrieved 16 November 2021.
9. ↑ "Medtronic to reach 10 million people in India for ear care - ET HealthWorld". ETHealthworld.com. Retrieved 16 November 2021.
10. ↑ "Medtronic targets over 20% growth in FY'14". The Economic Times. Retrieved 16 November 2021.
11. ↑ "Shruti Program by Medtronic". Global Health Council. 21 December 2015. Retrieved 16 November 2021.
12. ↑ "Shruti". www.medtronic.com. Retrieved 16 November 2021.
13. ↑ "Through Shruti, Medtronic would serve 10 million people in India for ear care | Medicare News". medicarepharmabusiness.com. 15 March 2018. Retrieved 16 November 2021.
14. ↑ "Medtronic Shruti Program: Ear Infection Screening and Treatment". ClickMedix. Retrieved 16 November 2021.
15. ↑ "Shruti Program - Medtronic". Icarus Nova. Retrieved 16 November 2021.

## External links[edit]

* Official Website
* Shruti on Facebook
* Shruti on Instagram
* MDTlabs