Box Tops for Education

Short description: Fundraising program

Bags of boxtops

The Box Tops for Education (BTFE) program is an American school fundraising program sponsored by General Mills.[1][2] Schools can earn 10 cents for every qualifying product purchased by parents and turned in to the school. The program began in California in 1996 as a way for schools to earn money through collecting coupons, known as boxtops, from participating products.[3] By 2001, the program had distributed over $50 million to participating schools.[2] As of 2016, it was considered the largest education cause marketing campaign,[4] and given away almost $1 billion to schools as of 2024.[5]

In 2019, the program switched from physical box tops to a mobile application. Since this change, rates of redemption have fallen.[6]

## References

1. ↑ Molnar, Alex (2013). School Commercialism. Taylor & Francis. ISBN 9781136730160. https://books.google.com/books?id=IencAAAAQBAJ&dq="Box+tops+for+education"&pg=PT43. Retrieved 24 February 2023.
2. ↑ 2.0 2.1 Sloan, Martin (September 16, 2001). "Cereal box tops can earn cash for your school". The Victoria Advocate. p. 5D. https://www.newspapers.com/clip/119699819/cereal-box-tops-can-earn-cash-for-your/.
3. ↑ Audrey, Nicole (13 September 2016). "20 Years On, Box Tops Are Still Raising Thousands of Dollars for Schools". NBC. https://www.nbcnews.com/business/consumer/20-years-box-tops-are-still-raising-thousands-dollars-schools-n647741.
4. ↑ Strach, Patricia (2016). Hiding Politics in Plain Sight. Oxford University Press. ISBN 9780190606855. https://books.google.com/books?id=tKCkDAAAQBAJ&dq="Box+tops+for+education"&pg=PA92. Retrieved 24 February 2023.
5. ↑ "BTFE". https://www.boxtops4education.com/s/about?redi=302#:~:text=ALMOST $1 BILLION EARNED FOR,with products they already buy!.
6. ↑ Kelley, Lora (7 April 2021). "The Dark Side of Box Tops for Education". The Atlantic. https://www.theatlantic.com/family/archive/2021/04/box-tops-education-struggles-after-switch-app/618532/.

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