System1

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|

System1

Type

| Private

|

Industry| Web security
Founded| 2013

Key people

| Michael Blend (CEO)
Chuck Ursini (Co-founder)
Brian Coppola (CPO)
Products| Startpage.com, MapQuest, Info.com, HowStuffWorks, Answers.com
(formerly Waterfox)
Website| system1.com

System1 is an American Internet advertising company.[1][2] It describes itself as operating a Responsive Acquisition Marketing Platform, and cites privacy as one of its principal foci, though has been criticized for its influence on privacy-focussed properties, including search engine Startpage.com.[3][4]

## History[edit]

In February 2020, System1 acquired Waterfox.[5] Concern about the acquisition, as well as secrecy surrounding it, was expressed by the public. The Waterfox and Startpage acquisition was done through System1's subsidiary Privacy One Group Ltd.[4]

In October 2019, System1 bought MapQuest from Verizon Communications|Verizon.[6] Cory Doctorow said as soon as MapQuest was bought by AOL(which was bought by Yahoo, Yahoo in turn bought by Verizon) it was doomed to die. Verizon had dumped MapQuest to System1 for such a small sum, it was "not material enough for Verizon to file paperwork".

On April 2022, Waterfox set Startpage as default search engine, reflecting the ownership of System1.[7]

On July 2023, Waterfox became independent of System1.[8]

## References[edit]

1. ↑ Reim, Garrett (September 19, 2017). "Venice's System1 Raises $270 Million". Los Angeles Business Journal. Retrieved 2 May 2023.
2. ↑ Ellingson, Annlee (Sep 20, 2017). "System1 raises $270 million for 'consumer intent' advertising". L.A. Business First. Retrieved 2 May 2023.
3. ↑ Sven Taylor (November 15, 2019). "Startpage Acquired by System1, Privacy One Group – Still Safe?". Restore Privacy. Retrieved 2 May 2023.
4. ↑ 4.0 4.1 Brinkmann, Martin (November 16, 2019). "Startpage Search owner changes raise serious questions".
5. ↑ Brinkmann, Martin (Feb 15, 2020). "Waterfox web browser sold to System1". Ghacks Technology News. Retrieved 2023-08-27.
6. ↑ Doctorow, Cory (2019-10-10). "Verizon dumps another Oath property for peanuts: RIP, Mapquest". Boing Boing. Retrieved 2023-08-27.
7. ↑ "Waterfox G4.1.0 update reduces requirement to SSE 4.1, sets Startpage as the default search engine for Private Tabs". April 7, 2022.
8. ↑ arindam (2023-07-31). "Waterfox Browser Cuts Ties with System1, Embarks on a New Journey". DebugPoint NEWS. Retrieved 2023-08-27.

## External links[edit]

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