Snow Business

Short description: Provider of artificial snow

Snow Business International Ltd

Type| Public limited company
Founded| 1982 (1982)
Founder| Darcey Crownshaw
Headquarters| Stroud, Gloucestershire, England

Number of locations

| 25

Area served

| Worldwide
Products| Artificial snow and winter effects for TV & Film, Visual Merchandising & Events
Website| www.snowbusiness.com

Snow Business is a provider of artificial snow for various entertainment industries.[1][2][3] The company was founded by Darcey Crownshaw in 1982.[4] Crownshaw was working in the paper industry when a production unit filming The Last Days of Pompeii for ABC-TV placed an order with his employers for three quarters of a ton of shredded grey cellulose paper to use as artificial volcanic ash.[5] The firm would not deliver less than 20 tons so Crownshaw fulfilled the order himself using the padding from Jiffy bags.[6] Crownshaw later supplied the same production unit with paper snow, and spotting a gap in the market established Snow Business.[4]

The company produces over 160 different types of artificial snow as well as frost, ice, snowballs, snowmen, icicles, igloos and icebergs.[7][8] Film credits include Band of Brothers, Die Another Day, The Day After Tomorrow, the Harry Potter series, The Lion, the Witch and the Wardrobe, and The Golden Compass.[9][10]

On 23 November 2006 Snow Business International set a Guinness World Record for the largest area covered with continuously falling artificial snow, covering the New Bond Street, Bond Street and Old Bond Street areas of London simultaneously.[11][12] The area measured 12,462.78 m2 (134,148 ft2).[13]

## References

1. ↑ Miles, Lucy (16 April 2000). "Snowman's fake flakes a real winner". Sunday Mercury (Birmingham): p. 15.
2. ↑ "No business like snow business". London Evening Standard (London): p. 27. 28 September 2001.
3. ↑ "How Darcey's idea has just snowballed: Everyone loves that first magical snowfall – so imagine earning your living from creating winter wonderlands for film and television.". Gloucestershire Echo (Cheltenham): p. 6. 21 August 2010.
4. ↑ 4.0 4.1 Crewe, Candida (9 December 2000). "Someone's got to do it". The Times (London).
5. ↑ Sweet, Matthew (22 December 2001). "THE SNOWMAN: Want to Turn Oxfordshire into a Winter Wonderland or Carpet St Pancras in Virgin Powder? Call Dave Crownshaw, the Movie Magician Who Makes It Snow All Year Round". The Independent (London). http://www.highbeam.com/doc/1P2-5215923.html. Retrieved 27 December 2013.
6. ↑ de Bruxelles, Simon (18 May 1999). "Movies pay millions for the right sort of snow". The Times (London): p. 15.
7. ↑ "There's Snow Business Like". Western Mail (Cardiff). 30 December 2002. https://www.questia.com/read/1G1-95918459. [|permanent dead link|dead link}}]
8. ↑ Greenbaum, Hilary; Rubinstein, Dana (17 February 2012). "Who Made That Artificial Snow?". The New York Times (New York). https://www.nytimes.com/2012/02/19/magazine/who-made-that-artificial-snow.html. Retrieved 28 December 2013.
9. ↑ "Movie world experts make the first snowman of the season out of real snow". Western Daily Press (Bristol): p. 10. 19 October 2013.
10. ↑ Varma, Anuji (10 January 2010). "ICE bit of business". Sunday Mercury (Birmingham): p. 4.
11. ↑ Elliott, Caroline (22 December 2011). "There's no business like Snow Business". Engineering & Technology (London). http://eandt.theiet.org/explore/students/2011/snow-business.cfm. Retrieved 28 December 2013.
12. ↑ Burke, Maria (20 December 2011). "Let it snow...". Society of Chemical Industry. http://www.soci.org/Chemistry-and-Industry/CnI-Data/2011/24/Let. Retrieved 28 December 2013.
13. ↑ "Largest area covered by artificial snowfall". Guinness World Records. http://www.guinnessworldrecords.com/records-5000/largest-area-covered-by-artificial-snowfall/. Retrieved 28 December 2013.

## Further reading

* "There's no business like Snow Business". BBC. November 2002. Article about the company's work on James Bond movie Die Another Day. https://www.bbc.co.uk/gloucestershire/films/snowbusiness.shtml.
* "No business like Snow Business". BBC. April 2014. Interview with Darcey Crownshaw. https://www.telegraph.co.uk/sponsored/business/volvo-business/10337106/snow-business-profile.html.

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