Mobile advertising

Mobile advertising is a kind of advertising that is delivered via mobile phones (wireless phones) or other portable devices. On addition to being a subset of mobile marketing, mobile advertising may take the form of text advertisements sent by SMS or banner adverts that appear integrated in a mobile web site.

Based on current projections, mobile app-installed advertisements in the United States accounted for 30 percent of all mobile advertising income in 2014, will reach $4.6 billion in 2016, and will surpass $6.8 billion by the end of 2019. In addition to dealing with a Mobile Demand Side Platform, which allows ad impressions to be purchased in real time on an Ad exchange, there are other options for purchasing mobile advertising. The expenditure on mobile digital advertising will reach $185 billion in 2018, $217 billion in 2019, and $247 billion in 2020, according to another research.

Some consider mobile advertising to be closely related to online or internet advertising, despite the fact that its reach is far greater — currently, the vast majority of mobile advertising is targeted at mobile phones, with an estimated global total of $4.6 billion in 2009 — and that its reach is far greater. Notably, the worldwide population of computers, including desktops and laptops, is presently projected to be 1.1 billion people. Furthermore, mobile advertising comprises advertising units sent by SMS and MMS messages in addition to the sorts of advertisements offered and processed via web channels.

It is likely that marketers and the media business will progressively take into consideration a larger and rapidly rising mobile market, despite the fact that it accounts for just around 1 percent of worldwide advertising expenditure. Mobile media is expanding at a quick pace, and although mobile phones will continue to be the primary mode of communication, it is unclear if mobile phones based on cellular backhaul or smartphones based on WiFi hot spot or WiMAX hot zone will also gain in popularity. This style of advertising, on the other hand, has grown in popularity to the point that there is now an annual worldwide awards ceremony produced by Visiongain to recognise the best examples of it.

Several years ago, the research company Berg Insight claimed that the worldwide mobile advertising business was worth €1 billion. A further prediction by Berg Insight is that by 2014, the worldwide mobile advertising business would have grown at a compound annual growth rate of 43 percent, reaching €8.7 billion. According to eMarketer, roughly $101 billion will be spent on mobile advertisements in 2020.