Venice Brands

Venice Brands| Add a Photo

Founded| 2016
Founder| Greg Willsey
Website| https://venicebrands.com

Venice Brands[1] is a consumer brands holding company based in Venice, Los Angeles, CA that focuses on health, wellness and sustainability. It is the sponsor of Venice Brands Acquisition Corp. I, which filed with the SEC in 2021 to raise up to $150 million in an IPO.[2][3]

## Overview[edit]

The firm was founded by Greg Willsey in 2016. The firm has created, invested in, and/or acquired consumer branded companies including Joolies, Kinderfarms, Enroot, Mayweather Boxing + Fitness, Only Skin, Yellowbird, Osso Good, Desert Valley Date, The Date Shoppe, and The Flavor Chef.[4][5]

Venice Brands and the Kohl Family Farm co-created a company via Joint venture called Joolies which is one of the largest growers and processors of date fruit in the United States. The company owns farms in Coachella, CA and sells products under three brands: Joolies, The Date Shoppe, and Desert Valley Date.[6][7][8]

The firm created Kinderfarms alongside Jessica Biel and Jeremy Adams, which provides natural, effective health and wellness products for families. The company offers clean options such as Kinderlyte oral electrolyte solutions and Kindersprout plant protein shakes.[9][10][11]

The firm created Enroot alongside Brad Pitt, Cristina Patwa, John Fogelman and James Beard Foundation. The company’s products include five sparkling tea blends that pay homage to co-founder Cristina Patwa’s grandmother and her legacy as a farmer and food entrepreneur in the Philippines.[12][13]

The firm created Mayweather Boxing + Fitness alongside Floyd Mayweather Jr. and James Williams, which is a fitness and boxing experience group with franchised locations across the United States and overseas. It also purchased the rights to open 30 franchised locations in California.[14][15][16]

## References[edit]

1. ↑ "Venice Brands Acquisition Corp. I". U.S. Securities and Exchange Commission. Retrieved 23 November 2021.
2. ↑ "Consumer SPAC Venice Brands Acquisition I files for a $150 million IPO". Renaissance Capital. Retrieved 2021-07-28.
3. ↑ "Venice Brands Acquisition Corp. I (VBAQU)". Nasdaq.`{{cite web}}`: CS1 maint: url-status (link)
4. ↑ "Form S-1 Venice Brands Acquisitio". StreetInsider.com. Retrieved 2021-07-28.
5. ↑ "Venice Brands LLC". www.bloomberg.com. Retrieved 2021-07-28.`{{cite web}}`: CS1 maint: url-status (link)
6. ↑ Joolies (2019-02-28). "Joolies Brand Debuts at Expo West, Bringing Organic Medjool Dates Straight from Farm to Global Snacking Market". Perishable News. Retrieved 2021-07-28.
7. ↑ "Joolies Changing the "Date-ing" Game". Organic Produce Network. Retrieved 2021-12-07.
8. ↑ "Excellent organic Medjool date harvest anticipated this year". www.freshplaza.com. Retrieved 2021-12-07.
9. ↑ "Kinderfarms Debuts Kinderlyte to Disrupt Children's Beverage Category". vegconomist - the vegan business magazine. 2019-06-25. Retrieved 2021-07-28.
10. ↑ "Jessica Biel Just Launched a Plant-Based Wellness Brand for Kids". VegNews.com. Retrieved 2021-07-28.
11. ↑ "Jessica Biel Joins Kinderfarms As Co-Founder". BevNET.com. 2021-09-03. Retrieved 2021-09-03.
12. ↑ Tiu, Cheryl. "The Story Behind Enroot: The Filipina-Founded Sparkling Teas Backed By Brad Pitt". Forbes. Retrieved 2021-09-02.
13. ↑ "Venice Brands Evolves With New Launches, Acquisitions". NOSH. 2021-01-06. Retrieved 2021-12-06.
14. ↑ "PRESS « Mayweather Boxing + Fitness |". mayweather.fit. Retrieved 2021-09-13.
15. ↑ Brands, Venice. "Venice Brands Brings Fast-Growing, Best-In-Class Mayweather Boxing + Fitness Studio Gym Platform to the San Francisco Bay Area". PR Newswire. Retrieved 2021-09-14.
16. ↑ Boxing, Mayweather; Reads, Fitness | 0 Shares 88. "Venice Brands Brings Fast-Growing, Best-In-Class Mayweather Boxing + Fitness Studio Gym Platform to the San Francisco Bay Area". Franchising.com. Retrieved 2021-12-07.

## External links[edit]

Add External links

This article "Venice Brands" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.