Top 30 Social Media Influencers In World to Follow In 2023

Social media influencers have a profound impact on their followers and shape trends on platforms like Instagram, YouTube, TikTok, and Twitter. They engage loyal communities, share expertise, and inspire conversations, driving consumer behavior and even social change. Their authenticity and relatability make them trusted sources of information and entertainment. By creating viral content and collaborating with brands, influencers bridge the gap between consumers and businesses, becoming integral to modern marketing strategies. As digital pioneers, they redefine online influence and shape the dynamic social media landscape.

The following is a list of the top 30 social media influencers in the world to follow in 2023, who have garnered massive followings, leveraging creativity, authenticity, and expertise to shape trends in fashion, food, beauty, lifestyle, fitness, and entertainment. These individuals redefine social media success, influencing online culture and setting new standards for digital influence.

* Love and Lemons, founded in 2011 by Jeanine Donofrio and her husband Jack Mathews, is a renowned blog celebrating seasonal and nourishing food, often enhanced with a touch of lemon. The blog's success has been acknowledged by prestigious food magazines such as Food & Wine, Food52, Refinery29, SELF Magazine, and Oprah Magazine. Jeanine, a recipe developer and author, has penned two bestselling cookbooks: The Love & Lemons Cookbook and Love & Lemons Every Day. Her passion for creating healthy and accessible recipes has led her to collaborate with notable brands like KitchenAid, Whole Foods, and Le Creuset, and her work has been featured in prominent publications like The New York Times, People, Oprah, and Bon Appétit. At Love and Lemons, followers can find a diverse array of inventive vegetarian recipes, along with tips and guides for cooking with a variety of vegetables and plant-based basics, perfectly balanced with indulgent dessert options.

Platform | Username | Follower

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Instagram | @loveandlemons | 541k
Facebook | @lovelemonsfood | 136k
Pinterest | @loveandlemons | 201.4k

* The Bucket List Family, an adventurous family of five, has become the ultimate inspiration for globetrotters worldwide. Garrett and Jessica, along with their three children Dorothy, Manilla, and Calihan, embarked on an extraordinary journey by selling everything in 2015. They transformed into Family Travel Journalists, exploring 89 countries and counting. Despite cautioning that it's "no vacation," their captivating content on YouTube, Instagram, and their website showcases their incredible adventures. Initially starting with a $5000 budget and two kids, their six-month trip turned into four years of international exploration, gaining over 1M YouTube subscribers and 2M+ Instagram followers. Garrett, known for selling an app to Snapchat for $54M, is now launching a cartoon series based on their ongoing journeys.

Platform | Username | Follower

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Instagram | @thebucketlistfamily | 2.8M
Facebook | @thebucketlistfamily | 187k
Youtube | @TheBucketListFamily | 1.44M

* In 2009, Rati Tehri Singh and her husband Sanjeev founded makeupandbeauty.com as a makeup blog, filling the gap of relevant information for Indian women. The website has since evolved into an influential platform covering various fashion and beauty aspects that interest Indian women, featuring over 700 writers. With blogs in India, the Philippines, and Dubai, makeupandbeauty.com has become a leading platform in the industry. Rati's personal experiences with numerous fashion and beauty brands have contributed to her high influence among Indian women, leading her to work with several featured fashion brands. As a certified holistic nutritionist, she co-founded the 'Rati Beauty' mobile app, sharing her specially created diet plans that helped her lose 27kg in 2019. Today, she continues to inspire thousands of women globally with her diet plans through the Rati Beauty app.

Platform | Username | Follower

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Instagram | @ratibeauty | 721K
Facebook | @indianmakeupandbeautyblog | 7.4M

* Yu-Ming Wu, known as the ultimate sneakerhead, has established himself as a prominent influencer in the world of sneakers. He founded Sneaker News, a go-to resource for Nike, Adidas, Jordan, New Balance, and more. From breaking news to comprehensive articles, Sneaker News covers footwear from all corners of the globe. In 2015, Wu expanded his ventures with a Sneaker News magazine, featuring encyclopedic details on sneakers. Additionally, he launched Sneaker Goods, a consignment store providing exceptional customer service. Wu's dedication to elevating sneakers as art extends to creating a gallery-like experience. With his digital, analog, and physical presence, Yu-Ming Wu continues to leave his mark on the sneaker industry.

Platform | Username | Follower

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Instagram | @sneakernews | 10.5M
Facebook | @sneakernews | 722K
Twitter | @SneakerNews | 1.3M

* Vex King, a bestselling author, and mind coach, dedicates his life to spreading positivity, inspiration, and wisdom. He has authored two Sunday Times #1 bestsellers, "Good Vibes, Good Life" and "Healing is the New High," both of which have been translated into multiple languages. Vex initiated the Good Vibes Only #GVO movement on Twitter in 2012, promoting positivity and shifting perspectives. Born into a challenging background, he experienced homelessness and racism, which fueled his determination to change his destiny. Vex believes in rewiring the mind to transform one's life and emphasizes the importance of conscious awareness and commitment. Through his writings and social media presence, he aims to bring happiness and shield others from pain.

Platform | Username | Follower

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Instagram | @vexking | 1.3M
Facebook | @vexking | 175K
Twitter | @VexKing | 184.7K

* Jannid Olsson Delér, a lifestyle and fashion blogger, has amassed a significant social media following with her aspirational photos of outfits and vacations. With 1.2 million followers, she serves as a source of travel and fashion inspiration. Originally from Stockholm, Sweden, Jannid's passion for exploring the world led her to live in London, Spain, and Monaco with her husband Jon Olsson Delér. In 2013, she started her self-titled blog to document her journeys and share travel tips and photography. Jannid's interest in photography grew during her blogging career, and she now delights in editing pictures and finding beautiful locations to capture. In 2019, she shared her pregnancy journey with her followers, and documented this experience for her substantial YouTube and Instagram following. The announcement video quickly gained popularity, circulating widely on the internet and becoming her most viewed video on YouTube, surpassing 1 million views.

Platform | Username | Follower

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Instagram | @jannid | 1.2M
Facebook | @jannidelerblogg | 24K

* Ranveer Allahbadia is a popular Indian YouTuber and social media entrepreneur known for his channel BeerBiceps, which has garnered over 3.5 million followers. He is also a renowned life coach and the host of The Ranveer Show, a highly acclaimed podcast featuring interviews with notable personalities such as Arnold Schwarzenegger, Gary Vaynerchuk, Sadhguru, and Priyanka Chopra. In 2020, his show was India's top ranked podcast on Spotify and continues to retain the position. Ranveer's YouTube journey began six years ago, focusing initially on fitness and expanding to cover diverse topics through podcasts with influential figures. Alongside his online presence, he co-founded Monk Entertainment, a digital marketing and talent management company, and launched the Level app and BigBrainco, promoting a well-rounded lifestyle. With his multifaceted ventures, Ranveer has established himself as a motivational speaker, leadership coach, and influential content creator in the realm of self-improvement.

Platform | Username | Follower

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Instagram | @beerbiceps | 2.5M
Facebook | @beerbiceps | 175K
Twitter | @BeerBicepsGuy | 184.7K
YouTube | @BeerBiceps | 5.66M

* Diipa Khosla is a renowned fashion influencer, beauty entrepreneur, and social media personality. With over 1 million followers on Instagram, she has made a significant impact in the fashion and lifestyle industry. Diipa is known for her impeccable style and vibrant content, showcasing her unique outfits and inspiring her audience. She actively collaborates with the United Nations and other NGOs, advocating for important causes such as combating colorism. Diipa is the founder of Post for Change, an NGO launched in partnership with UNICEF, aimed at bringing about positive social change. Additionally, she is the founder of Indē Wild, a sustainable cosmetic company based in Amsterdam. Diipa has been recognized for her influence, winning the Influencer of the Year award multiple times from prestigious publications like Vogue India and Elle Magazine. She has also walked the red carpet at the esteemed Cannes Film Festival in 2019 and has been featured in renowned magazines such as Vogue India, CNtraveller, Asiana Magazine, Glamour Magazine UK, Elle, and Harpers Bazaar. As a TEDx speaker, Diipa shares her insights and experiences with a wide audience. She serves as the brand ambassador for Pandora, Maxfactor, and Kerastase, further solidifying her influence in the industry. Through her platforms, Diipa continues to inspire and engage her followers with her creative content and commitment to empowering women and creating a positive social impact.

Platform | Username | Follower

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Instagram | @diipakhosla | 1.9M
YouTube | @DiipaKhosla | 18.3K

* Jeff Bullas, a prominent digital marketing influencer, author, and speaker known for his expertise in social media and content marketing. With a strong online presence, Jeff has built a substantial following and has been recognized as one of the top social media influencers globally. He shares valuable insights, strategies, and tips on his blog, jeffbullas.com, where he covers various topics such as social media marketing, blogging, SEO, and digital entrepreneurship. Jeff is a bestselling author, with books like "Blogging the Smart Way" and "Content Marketing and Social Media" to his name. He is a sought-after speaker, presenting at conferences and events worldwide, and has been featured in major publications like Forbes and The New York Times. Jeff's expertise and thought leadership in the digital marketing space have made him a trusted resource for individuals and businesses looking to excel in the online realm.

Platform | Username | Follower

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Instagram | @jeffbullas | 17.5K
YouTube | @TheJeffBullasShow | 10.7K

* Everleigh Soutas, a young social media sensation and influencer known for her adorable personality and captivating content. With a substantial following on platforms like Instagram and TikTok, Everleigh has charmed audiences with her cute photos, fun videos, and vibrant fashion sense. She gained popularity alongside her mother, Savannah LaBrant, who documents their daily adventures and special moments together. Everleigh's infectious smile and natural charisma have made her a beloved figure on social media, and she continues to capture the hearts of her followers with her joyful and endearing presence.

Platform | Username | Follower

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Instagram | @everleighrose | 5M
YouTube | @EverleighEverleigh | 3.97M