Breville

Short description: Australian manufacturer and marketer of small kitchen appliances

Breville

Type| Subsidiary
Founded| 1932; 94 years ago (1932)
Headquarters|

Sydney

Australia

Area served

| Worldwide
Products| Coffee Makers, Food Processors, Grills, Toaster Ovens
Owner| Breville Group (Australia)

Breville is an Australian brand of small home appliances, founded in Sydney in 1932.[1] It is best known for its home appliances, specifically blenders, coffee machines, toasters, kettles, microwaves and toaster ovens. As of 2016[update], the brand also manufactured "Creatista" coffee machines for Nespresso, and distributed other Nespresso products in Australia, New Zealand and the USA and Canada, including the "Inissia", "Vertuo" and "Citiz" series of machines.[2]

## Contents

* 1 History
* 2 Ownership
* 3 Global presence
* 4 References
* 5 External links

## History

An assortment of Breville appliances

In 1932, Bill O'Brien and Harry Norville (born Charles Henry Norville) mixed their last names together and the Breville brand was created. The company started by making radios. During World War II, it made mine detectors. By 1953, the radio business had been taken over by A.W. Jackson Industries Pty. Ltd., which manufactured radiograms and, later, television sets under the Breville brand.[3] After that, Breville turned its attention to manufacturing household appliances.

The O'Brien family continued developing the Breville business for three generations, with Bill's son, John, setting up the Breville Research and Development centre in the late 1960s, and his daughter, Barbara, running the marketing department throughout the 1990s. John O'Brien continued to lead many product development initiatives for the Breville brand until his death in December 2003. Breville's R&D team has taken out over 100 active patents and has been awarded more than 40 international design awards. In 1974, Breville released the toasted sandwich maker, which was a huge success, selling 400,000 units in its first year, and making the Breville brand a household name in Australia. Soon after this, the Breville toasted sandwich maker was launched in New Zealand and the United Kingdom , where it was met with similar success.[4]

## Ownership

In 2001, the Breville companies of Australia, New Zealand, and Hong Kong transferred ownership of the brand to Housewares International Limited. The acquisition of the Breville companies caused the group to shift its focus to the electrical business and cease its Australian homewares and cleaning businesses in March 2007. In 2008, Housewares International Limited officially changed its name to the Breville Group Limited.[5] The Breville Group Limited also owns the Kambrook and Sage brands.[6] It markets most of its product under the Sage brand in the UK and Europe, since the Breville brand is owned by the unrelated Jarden company in the UK.

## Global presence

Breville trades in over 70 countries[7] including China, Brazil , South Africa , Mexico, and Israel.[8] In 2002, the Breville brand was launched in Canada and the United States.

## References

1. ↑ 'Breville 800 Class Espresso Machine', 2003, Powerhouse museum collection 2.0 beta, powerhousemuseum.com. Article retrieved 2007-01-13.
2. ↑ "Breville Group tips global business conditions to remain challenging". 16 August 2017. https://www.afr.com/business/retail/appliances/breville-group-tips-global-business-conditions-to-remain-challenging-20170817-gxy09s.
3. ↑ "Precedent, brand of A.W. Jacksons Industries; Melbourne & Sydney". https://www.radiomuseum.org/dsp_hersteller_detail.cfm?company_id=12436.
4. ↑ "1974 Breville Snack'n'Sandwich maker". 21 September 1970. https://australianfoodtimeline.com.au/breville-snacknsandwich-maker/.
5. ↑ "History". 2017-07-17. https://brevillegroup.com/about/.
6. ↑ "Brands" (in en-US). 2017-07-18. https://brevillegroup.com/brands/.
7. ↑ "About Us". https://www.breville.com/us/en/learn-more/about-us.html.
8. ↑ Bencic, Emily (21 Nov 2016). "How Breville is planning for global domination". Appliance Retailer. http://www.applianceretailer.com.au/2016/11/breville-planning-global-domination/#.WWA4IYjytPY.

## External links

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