Music video director

A music video director is the person in charge of the creation of music videos. The director conceptualises the creative and dramatic elements of videos while directing the musical act, the technical team, the actors, models, and dancers in their respective roles. They may or may not be working in cooperation with the musical act in this case.

Due to the growing popularity of music videos as a medium for auteurs, MTV started displaying directors' names alongside the names of the artists, songs, and record labels on November 8, 1992. "The argument for the filmmaker as the creator of a music video is compelling. The music video director is in charge of everything that is added to the pre-existing recorded sound text and has the final say on how it is done." Michel Gondry, Spike Jonze, and F. Gary Gray are among the directors who have gone on to make feature films, following a tradition that began with directors like as Lasse Hallström and David Fincher and has continued to the present day. The video for Michael and Janet Jackson's "Scream" (1995), which cost $7 million to create, is the most expensive video ever made. It was directed by Mark Romanek and was the most costly video ever made. The Directors Label was established in 2003 by Spike Jonze, Chris Cunningham, and Michel Gondry, among others.