Conductor

Short description: Marketing company based in New York City

Conductor

Type| Private
Industry| Digital marketing
Headquarters| New York City , New York
Website| conductor.com

Conductor was founded in 2006 as a marketing services company, and launched its SaaS (Software as a Service) platform, Conductor Searchlight, in 2010.[1][2] The company’s primary product is Conductor Searchlight, a cloud-based SEO & Content Marketing platform.[3][4] Conductor also provides recommended actions for optimizing digital marketing metrics and increasing revenue.[5]

On March 6, 2018, it was announced that WeWork would acquire Conductor.[6][7] On December 12, 2019, it was announced that Conductor was spinning off from WeWork to form an independent employee-owned company, turning its 250+ current employees into co-founders.[8][9][10][11]

## Contents

* 1 Insight Stream
* 2 The Conductor Foundation
* 3 History
* 4 References

## Insight Stream

In 2016, Conductor introduced Insight Stream, a technology that aggregates multiple marketing technologies such as Deepcrawl, Dragon Metrics, and Google Search Console into one stream.[12]

## The Conductor Foundation

Conductor’s charitable arm, the Conductor Foundation, offers free access to the company’s technology and support in the form of a yearly grant to mission-based organizations, with the goal of helping them improve their digital marketing activities.[13][14]

## History

Conductor was founded by Jeremy Duboys and Seth Besmertnik in New York City in 2006.[15][16]

In 2012, the company ranked at number thirty-eight on the Inc. 500 list of US companies ranked by highest growth percentage, and received $20 million in financing.[17][18] Conductor has been ranked as a best place to work (small/medium-sized category) in the state of New York by the Crain organization for 8 years running. The company added an office in San Francisco in 2014.[19] In February 2015 Conductor raised $27 million in Series D round funding.[20] The CEO of the company is Seth Besmertnik.[21]

In March 2018, WeWork announced it would be acquiring Conductor. [22][23]

On December 12, 2019, it was announced that Conductor was spinning off from WeWork to form an independent employee-owned company.[8][9][10][24]

On February 16, 2022, Conductor acquired ContentKing (Real-time SEO Monitoring platform) after raising $150M in funding.[25]

## References

1. ↑ Conductor Proves Web Presence Management Is A Real Thing
2. ↑ Content & SEO technology with proven workflows that guide you to revenue
3. ↑ Playing to Win: How Gamification Helped Boost This Company's Sales
4. ↑ Conductor Platform Website
5. ↑ "Enterprise SEO Platform & Content Marketing Software" (in en-US). https://www.conductor.com/.
6. ↑ "WeWork acquires SEO and marketing company Conductor – TechCrunch" (in en-US). https://beta.techcrunch.com/2018/03/06/wework-acquires-conductor/.
7. ↑ WeWork. "WeWork + Conductor" (in en-US). https://www.wework.com/blog/posts/wework-x-conductor.
8. ↑ 8.0 8.1 "WeWork Sells Conductor Unit Back to the Founder". 2019-12-12. https://www.bloomberg.com/news/articles/2019-12-12/wework-sells-conductor-unit-back-to-the-founder.
9. ↑ 9.0 9.1 "WeWork sells Conductor back to co-founder Seth Besmertnik" (in en). 2019-12-12. https://www.cnbc.com/video/2019/12/12/wework-sells-conductor-back-to-co-founder-seth-besmertnik.html.
10. ↑ 10.0 10.1 "Conductor execs buy their company back from WeWork" (in en-US). http://social.techcrunch.com/2019/12/12/condutor-wework-buyout/.
11. ↑ Besmertnik, Seth (2019-12-12). "From We to Us: A Company of 250+ Co-Founders". https://www.linkedin.com/pulse/from-we-us-company-250-co-founders-seth-besmertnik/.
12. ↑ Conductor adds Insight Stream to its Searchlight platform
13. ↑ The Conductor Foundation Homepage
14. ↑ The Conductor Foundation Now Accepting Applicants for 2013 SEO Grant
15. ↑ Conductor provides search engine optimization measurement and optimization tools.
16. ↑ Best Places to Work 2013
17. ↑ Conductor provides search engine optimization measurement and optimization tools.
18. ↑ Some say the SEO industry is dying – Conductor bags $20m to try and “transform it”
19. ↑ These guys are betting you can still get noticed online without ads
20. ↑ Conductor Proves Web Presence Management Is A Real Thing
21. ↑ Conductor Says It Wants To “End” Ads And Turn “Web Presence Management” Into A Real Thing
22. ↑ "WeWork acquires SEO and marketing company Conductor – TechCrunch" (in en-US). https://beta.techcrunch.com/2018/03/06/wework-acquires-conductor/.
23. ↑ WeWork. "WeWork + Conductor" (in en-US). https://www.wework.com/blog/posts/wework-x-conductor.
24. ↑ "SEO Software for Marketing Agency" (in en-US). https://searchinitiative.net/.
25. ↑ Southern, Matt G. (February 16, 2022). "Conductor Acquires ContentKing To Offer Real-time SEO Monitoring". https://www.searchenginejournal.com/conductor-acquires-real-time-seo-monitoring-tool-contentking/438387/#close.

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