Junji Lim

Born|  (1996-10-31) October 31, 1996 (age 28)

Kuala Lumpur, Malaysia

Nationality| Malaysian
Citizenship| Malaysia
Alma mater| City, University of London
Occupation|

* Tech entrepreneur
* Performance marketer

Organization|

* ScaleX Digital
* XIX Sync
* MOU (Marketing Operational Unit)

Website| scalex.digital

Junji Lim is a Malaysian tech entrepreneur and performance marketer known for his psychology-driven approach to business growth. He co-founded ScaleX Digital and founded XIX Sync and MOU (Marketing Operational Unit), companies specializing in data-driven consulting, performance marketing, and culturally adaptive content creation.

## Contents

* 1 Early Life and Education
* 2 Career
* 2.1 ScaleX Digital
* 2.2 XIX Sync
* 2.3 MOU (Marketing Operational Unit)
* 2.4 Marketing Approach
* 3 Projects
* 4 Impact
* 5 Achievements & Certifications
* 6 Personal Life
* 7 Gallery
* 8 External links

## Early Life and Education[edit]

Junji Lim was born and raised in Malaysia. He pursued higher education in the United Kingdom, earning multiple degrees:

* City, University of London – Bachelor of Science (BSc), Financial Economics (2015 – 2018), First Class Honors.
* Activities & Societies: Cass Consultancy Society, UIBS M&A Challenge, and more.

## Career[edit]

### ScaleX Digital[edit]

Lim cofounded ScaleX Digital, a tech consulting firm focused on using data analytics to identify business inefficiencies and drive growth. The company helps businesses optimize their operations through technology-driven solutions.

### XIX Sync[edit]

XIX Sync is a performance marketing agency that emphasizes conversion optimization through psychological marketing strategies. It specializes in creating campaigns that drive high engagement and sales conversions.

### MOU (Marketing Operational Unit)[edit]

MOU specializes in culturally adaptive marketing content, ensuring campaigns resonate with diverse audiences. The firm tailors marketing strategies to different geographies, enhancing effectiveness.

### Marketing Approach[edit]

Lim integrates data analysis with psychological insights to develop effective marketing strategies. His focus areas include:

* Data-driven decision-making – Leveraging analytics to optimize business operations.
* Psychology-based marketing – Using consumer psychology to drive conversions.
* Cultural adaptation in marketing – Customizing strategies based on regional behaviors.

## Projects[edit]

Junji Lim has participated in multiple business competitions and projects:

* UK Investment Banking Series M&A Challenge (Oct 2016 – Present) – Assumed the role of an M&A analyst for an automotive group, contributing to a 30-page submission.
* Prima Ekuiti Challenge (Sep 2016 – Present) – Placed 3rd in an equity-based challenge, delivering a comprehensive pitch book.

## Impact[edit]

Through his ventures, Lim has helped businesses scale efficiently by combining technology and consumer psychology. His work has positioned him as a leader in performance marketing, helping businesses optimize their operations and increase revenue.

## Achievements & Certifications[edit]

* Outstanding Social Commerce Campaign – Winner, eCommerce Awards (2023)
* Excellence in e-Retail (Consumer Products) – Winner, eCommerce Awards (2023)
* Leading Full-Service eCommerce Agency – Winner, UK eCommerce Awards (2023)
* Exceptional Content Marketing eCommerce Campaign – Winner, Images Me eCommerce Awards (2023)
* Best eCommerce Campaign - Influencers - awarded by China Import and Export Fair (2024)
* ⁠Best eCommerce Campaign - B2C - awarded by China Import and Export Fair (2024)
* Best Use of Analytics and Data Insights - awarded by China Import and Export Fair (2024)

## Personal Life[edit]

Junji Lim continues to innovate in digital marketing while managing his businesses.

## Gallery[edit]

*   *   *   *   *   *   *   *   *   *   *

## External links[edit]

* Company Website