Plunic

Founded| 2018; 7 years ago (2018)
Founder| Amitt Sharma
Website| plunic.com

Plunic operates a customer acquisition platform that is designed to capture high-intent consumers across the globe. The platform leverages cutting-edge technology to help brands and marketers streamline their branding operations and develop engagement-driven sustainable strategies. Adopting an omnichannel approach, Plunic identifies, targets, and acquires prospective customers to expand the reach of brands. It employs algorithms, insightful data, and advanced technology to reach the right audience at the right time to facilitate large-scale customer acquisition. In addition to identifying and analyzing the core metrics to reach beyond the expected KPIs, Plunic seamlessly integrates with every ad network to generate optimal results for brands across multiple channels.

## Contents

* 1 History
* 2 Performance User Marketing Platform (PUMP)
* 3 Press and Media Mentions
* 4 Future Goals
* 5 External links

## History[edit]

Plunic was founded in 2018 by Amitt Sharma who is an inventor, artist, and serial entrepreneur, and his co-founder Arjit Sachdeva, a researcher specializing in sentimental data analysis.

Started with just 5 core members with a vision to pursue innovative and unconventional ideas in the advertising space, the company now has 100+ members with its headquarters in the United States. Plunic covers a wide range of topics including recruitment, business, travel, automotive and lifestyle, reaching approximately 300 million unique visitors every month. Four major brands under Plunic’s umbrella are - Receptix, Jnee, Xpollo, and NewsD.

## Performance User Marketing Platform (PUMP)[edit]

Plunic's Performance User Marketing Platform (PUMP) is powered by sophisticated technology and data science that helps advertisers connect with their potential customers at scale. The platform embraces an omnichannel, omnivertical, and multidimensional approach across multiple consumer verticals to provide high value to brands in terms of engagement and conversions. It allows marketers to attract customers in a privacy-conscious environment and encourages potential customers to engage and take the desired action.

The dynamic platform is cross-sectoral and operates across 130+ advertiser verticals, ranging from lifestyle to business and health. Its AI-driven technology enables real-time insights to define and examine audience metrics and optimize subsequent targeting. Precise targeting and optimization strategies, thereby assist brands in attracting the right leads and increase the chances of retaining them for the long term. The flexibility in strategies aids in lowering the cost of acquiring new customers and generates increased brand awareness. Plunic currently reaches over 300 million unique visitors every month.

## Press and Media Mentions[edit]

1  | Dataquest  | https://www.dqindia.com/receptix-uses-sophisticated-algorithms-to-display-right-ads  | Receptix

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2  | Inventia  | https://www.inventiva.co.in/trends/looking-for-a-wfh-job/  | Receptix
3  | News Patrolling  | https://newspatrolling.com/looking-for-a-wfh-job-opportunity-post-pandemic-these-5-new-age-job-portals-can-help-you-in-jump-start-your-job-switch/  | Receptix
4  | The Statesman  | https://www.thestatesman.com/business/looking-wfh-job-opportunity-post-pandemic-5-new-age-job-portals-can-help-jump-start-job-switch-1503059024.html/  | Receptix
5  | The Hans India  | https://www.thehansindia.com/hans/education-careers/4-new-age-job-portals-that-can-help-you-in-jump-start-your-job-switch-737518  | Receptix
6  | The Financial Express  | https://www.financialexpress.com/jobs/work-from-home-jobs-in-demand-for-2022-and-reasons-why-wfh-is-the-future/2494799/  | Receptix
7  | Your Story  | https://yourstory.com/2022/04/navigating-the-talent-shortage-how-programmatic-jo/amp  | Receptix
8  | The Times of India  | https://timesofindia.indiatimes.com/blogs/voices/role-of-programmatic-job-advertising-in-redefining-the-career-search-for-new-age-women/  | Receptix
9  | Silicon India  | https://technology.siliconindia.com/viewpoint/cxoinsights/how-programmatic-technology-can-help-solve-recruiting-challenges-nwid-32658.html  | Receptix
Jnee
1  | Your Story  | https://yourstory.com/2022/04/ecommerce-quotes-pandemic-resilience-digital/amp  | Jnee

## Future Goals[edit]

The company aims to extend its reach and add more consumer verticals to its domain. Its goal is to incorporate relevant data-driven insights into its Performance User Marketing Platform by conducting new experiments to thoroughly analyze what best corresponds with the changing customer needs.

## External links[edit]

* Official website