Google URL Shortener

The Google URL Shortener full wordmark logo

Developer(s)| Google LLC
Initial release| 2009
Platform| Web platform
Type| URL shortening
Website| goo.gl

Google URL Shortener, also known as goo.gl, is a URL shortening service offered by Google. It was launched in December 2009, initially used for Google Toolbar and Feedburner.[1] Later Google launched a separate website goo.gl and opened up to public in September 2010.[2][3][4]

The user could access a list of URLs that has been shortened in the past after logged in to their Google Account. And user could see the details the "details" link next to any of shortened URL, where public, real-time analytics data, including traffic over time, top referrers, and visitor profiles can be found. For security, Google added automatic spam detection based on the same type of filtering technology used in Gmail.

The service no longer accepts new users since April 13, 2018 and will discontinue the service for existing users on March 30, 2019.[5] Links previously created will still redirect to their previous destination. Goo.gl short links are to be replaced by Firebase Dynamic Links. Google recommends using Bitly and Ow.ly and other popular services as alternatives.[6]

## References

1. ↑ Rao, Leena (December 14, 2009). "Bit.ly Just Got Fu.kd: Facebook And Google Get Into The Short URL Game". AOL. https://techcrunch.com/2009/12/14/goo-gl-gets-into-the-short-url-game/.
2. ↑ Rao, Leena (September 30, 2010). "Goo.gl Is A Go. The "Stablest, Most Secure, And Fastest URL Shortener On The Web"". AOL. https://techcrunch.com/2010/09/30/googlegoo-gl-is-a-go-the-stablest-most-secure-and-fastest-url-shortener-on-the-web/.
3. ↑ Fitzpatrick, Jason (December 13, 2010). "Use Goo.gl URL Shortener Without Google Toolbar". Gizmodo Media Group. http://lifehacker.com/5447068/use-googl-url-shortener-without-google-toolbar.
4. ↑ "Google URL Shortener Now Available as Free Android App". March 3, 2014. https://www.technobuffalo.com/2014/03/03/google-url-shortener-now-available-as-free-android-app/.
5. ↑ Li, Abner (March 30, 2018). "Google shutting down goo.gl URL shortener next year, existing links will keep working". 9to5Google. https://9to5google.com/2018/03/30/google-url-shortener-shut-down/.
6. ↑ "Transitioning Google URL Shortener to Firebase Dynamic Links" (in en-US). Google Developers Blog. https://developers.googleblog.com/2018/03/transitioning-google-url-shortener.html.

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