Beatcats

Short description: Japanese virtual band

Beatcats

Also known as|

* Beatcat Girls

Origin| Japan
Genres|

* J-pop

Years active| 2020 (2020)–present
Labels| Pony Canyon
Website| www.segatoys.co.jp/beatcats/
Members|

* Mia
* Chelsea
* Rico
* Layla
* Emma

Beatcats (ビートキャッツ, Bītokyattsu) are a Japanese character franchise created as a joint venture between Sanrio and Sega Toys. Currently the third collaborative effort after Jewelpet and Rilu Rilu Fairilu, it is the first Sanrio franchise released as a musical group.[1] The characters in Beatcats consist of Mia, Chelsea, Rico, Layla, and Emma. As a musical group, Beatcats are signed under the Japanese recording label Pony Canyon and marketed as a virtual band.

## Contents

* 1 History
* 2 Members
* 3 Discography
* 3.1 Singles
* 4 References
* 5 External links

## History

Beatcats was created by both Sanrio and Sega Toys as their third collaborative effort. Unlike its previous collaborations, which are meant to develop into their own Animated series and Manga, the franchise more dabbles into the music scene and made the characters a 5-piece Virtual Idol Unit.[2] The aim for the new franchise is to appeal towards both the elementary and junior high school demographic, with "fashionable, cute and cool" appeal and "energetic dance and songs to encourage the feelings of excitement, love and friendship."[3]

Sega Toys and Sanrio worked together alongside music company Pony Canyon for the band's songs and vocals. The company aims to release both songs and dance videos related to the group through social media, in hopes to resonate with the teen demographic and to build a world and lore around the group.[2] Also, Sega Toys announced they will develop a smartphone game app for various mobile platform as well as release a variety of products and merchandise revolving around the group.[1]

The group formally debuted on October 8, 2020 alongside their debut digital single which is streaming on several licensed music streaming sites including Apple Music, Spotify, and Amazon Music.[2]

## Members

* Mia (ミア, Mia)
* Chelsea (チェルシー, Cherushī)
* Rico (リコ, Riko)
* Layla (レイラ, Reira)
* Emma (エマ, Ema)

## Discography

### Singles

Title  | Peak Oricon position  | Notes

|
|

Beatcats[4]

* Release date: October 8, 2020

| N/A  | First Digital-only release
ZigZag Love

* Release date: January 8, 2021

| N/A  |
MEOW

* Release date: February 22 2021

| N/A  |
Colorful Days

* Release date: April 28, 2021

| N/A  |
Mew Mew Vampire

* Release date: August 18, 2021

| N/A  |
Colorful Blood

* Release date: October 5, 2021

| N/A  |
淡雪ｰawayukiｰ

* Release date: December 1, 2021

| N/A  |
SHOWTIME

* Release date: February 21, 2022

| N/A  |
Delicious Beat

* Release date: April 16, 2022

| N/A  |
Kimiiro

* Release date: July 22, 2022

| N/A  |

## References

1. ↑ 1.0 1.1 "セガトイズとサンリオ 新たなキャラクター共同開発プロジェクト始動5人組ダンスボーカルユニット「Beatcats（ビートキャッツ）」10月8日（木）デビュー！". PR-Times. 2020-10-08. https://prtimes.jp/main/html/rd/p/000000238.000037629.html. Retrieved 2020-10-24.
2. ↑ 2.0 2.1 2.2 "セガトイズ×サンリオ発ユニット・Beatcats本日デビュー、MV公開". Barks. 2020-10-08. https://www.barks.jp/news/?id=1000190312. Retrieved 2020-10-24.
3. ↑ "ニャンとかわいい☆ダンスボーカルユニット『Beatcats』公開♬". Animage. 2020-10-08. https://animageplus.jp/articles/detail/33545. Retrieved 2020-10-24.
4. ↑ "5人組のダンスボーカルユニット「Beatcats（ビートキャッツ）」がついにデビュー♪". Sanrio. https://www.sanrio.co.jp/news/bc-beatcats-debut-20201008/. Retrieved 2020-10-24.

## External links

* Official website (in Japanese)

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