Marketing#Catalogs#List of marketing topics

This is a list of marketing concepts. It does not include people, places, businesses or other organisations.

* 4 Ps (The Four Ps: Product, Place, Price, Promotion)
* A
* Advertising
* AIDA (Attention, Interest, Desire, Action)
* Attitudes
* B
* B2B (Business to Business)
* B2C (Business to Consumer)
* Brand
* Branding
* C
* Consumer
* Consumer behaviour
* D
* Diffusion of innovation
* Distribution
* E
* ELM (Elaboration Likelihood Model)
* F
* FMCG (Fast Moving Consumer Goods)
* Forecasting
* G
* Goods marketing
* Goods-based logic of marketing
* H
* Hierarchy of effects (Advertising and Persuasion)
* I
* IMC (Integrated Marketing Communication)
* IP (Intellectual Property)
* J
* JIT (Just In Time)
* K
* Knowledge Management
* L
* Lifetime Value of the Customer
* M
* Market research
* Market segmentation
* Market share
* Marketing plan
* N
* NPD (New Product Development)
* O
* Opinions
* P
* PIMS (Profit Impact of Marketing Strategy)
* Positioning
* Public Relations
* Pricing
* PLC (Product Life Cycle)
* Projective techniques
* Q
* Qualitative research
* Quantitative research
* R
* Relationship marketing
* S
* Service marketing
* Service-dominant logic of marketing
* Shotgun Marketing
* STP (Segmentation, Targeting and Positioning)
* SWOT (Strengths, Weaknesses, Opportunities, Threats)
* T
* Target marketing
* U
* Upselling
* V
* Value
* Values
* VALS (Values and Life Styles)
* Viral marketing
* W
* Word of mouth
* X
* Y
* Z
* ZMET (Zaltman Metaphor Elicitation Technique)