Stickers as a Service

Short description: Category of software services

Stickers as a service (SaaS) [1] is a category of cloud computing services that provides digital stickers to messaging apps and photo editing software.

In this model, the stickers are sold through stores integrated in messaging apps, chat and photo editing software. They can be used as a method to generate revenue[2] besides through in-app advertising as they are non-intrusive.

SaaS offerings may include handling micropayments,[3] sticker shop integration and content management systems with developing apps,[4] and is similar to Software as a Service (SaaS) and Platform as a Service (PaaS).

Stickers as a service enables developers to build a full sticker stores into their apps with just a few lines of code.[5]

## Contents

* 1 Stickers
* 2 Apps that use Stickers
* 3 Sticker Providers
* 4 See also
* 5 References

## Stickers

Digital stickers, commonly sold as virtual goods, tend to depict either original or well-known characters. They are used during chat sessions between users and act as large sized emoji to express emotions or as decoration in photographs.

Stickers vary from original characters to popular manga, anime and gaming characters or movie tie-ins. They can be purchased or downloaded for free in apps with sticker stores installed. Limited edition stickers may also be gained via special occasions or achievements.

It is used as an alternative to emoji or emoticons as they are a more expressive form of communication[6] and have a variety of designs and art styles.

## Apps that use Stickers

* LINE
* Kakaotalk
* Facebook Messenger
* WhatsApp
* Instagram (Messages and Stories)
* Snapchat (Messages and Stories)
* Viber
* BlackBerry
* PhotoStamped

## Sticker Providers

* Giphy
* Tenor

## See also

* Virtual economy
* Gamification
* Purikura

## References

1. ↑ Tay, Daniel (15 April 2014). "How stickers-as-a-service can change the way we communicate at work". techinasia.com. Tech in Asia. http://www.techinasia.com/stickersasaservice-change-communicate-work/. Retrieved 16 April 2014.
2. ↑ Russell, Jon (21 August 2013). "Line is Doing $10 Million in Sticker Sales Per Month". thenextweb.com. The Next Web. https://thenextweb.com/asia/2013/08/21/japanese-messaging-company-line-makes-over-10-million-per-month-from-selling-stickers/. Retrieved 16 April 2014.
3. ↑ Russell, Jon (23 May 2014). "Stickers-as-a-service startup PicoCandy helps apps make money and boost user engagement". thenextweb.com. The Next Web. https://thenextweb.com/asia/2014/05/22/stickers-as-a-service-startup-picocandy-helps-apps-make-money-and-boost-user-engagement/. Retrieved 26 May 2014.
4. ↑ Huang, Elaine (5 May 2014). "[Updated Asians love their stickers! No wonder the region is seeing innovation"]. e27.co. e27. http://e27.co/geraldine-yong-founder-picocandy-messaging-innovation-starts-in-asia/. Retrieved 26 May 2014.
5. ↑ Team, Thumbsup (5 May 2014). "Revolutionising Communication with PicoCandy's "Stickers as a Service"". thumbsup.in.th. thumbsup. http://thumbsup.in.th/2014/05/revolutionising-communication-with-picocandys-stickers-as-a-service/. Retrieved 26 May 2014.
6. ↑ Russell, Jon (3 October 2014). "Why are Messaging Apps Selling Stickers?". thenextweb.com. The Next Web. https://thenextweb.com/mobile/2013/10/03/why-is-every-messaging-app-under-the-sun-trying-to-sell-stickers-to-you/. Retrieved 26 May 2014.

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