Perfocal

Type

| Private

|

Industry| Photography
Founded| 2015
Founders| Tony Xu (CEO)[1]
Headquarters|

London

Areas served

| United Kingdom
Services| On-demand photography service
Website| https://www.perfocal.com/

Perfocal is a technology company based in London, United Kingdom. Its main business offering is an on-demand professional photography booking and editing service.[1]

## Contents

* 1 History
* 2 Services
* 3 Stance Against Discrimination
* 4 References
* 5 External links

## History[edit]

Perfocal was founded by Tony Xu in 2015 in Manchester, UK, with seed funding from the University of Manchester. [2] It later joined MassChallenge UK accelerator, and moved to London.[3][4][5] In 2018, they received a £500,000 seed investment from London-based venture capital fund Fuel Ventures and entrepreneur Mark Pearson.[6][7] [8]

## Services[edit]

As referred to as the "Uber for hiring photographers", Perfocal developed a matching system that connects a client with a particular photographer based on that client's needs and the professional's experience, location, and availability.[9][10] [11] [12] Its main competitors include Snappr and Meero.[9][13]

## Stance Against Discrimination[edit]

Perfocal refunded and refused to hand over images taken for the Christian Institute after the LGBT rights in Northern Ireland 2018 Gay Cake Row in "stand against discrimination".[14][15]

## References[edit]

1. ↑ 1.0 1.1 "Perfocal - Crunchbase Company Profile & Funding". Crunchbase. Retrieved 2020-03-18.
2. ↑ Roue, Lucy (2015-12-02). "Graduate focuses on photographers". Manchester Evening News. Retrieved 2018-10-15.
3. ↑ Dunsby, Megan (2015-05-21). "75 UK start-ups chosen to join world's largest start-up accelerator". startups.co.uk. Retrieved 2018-10-15.
4. ↑ "MassChallenge UK: 90 Finalists Announced for Accelerator". Tech Nation News. 2015-06-09. Retrieved 2018-10-15.
5. ↑ "Perfocal - MassChallenge Startups". MassChallenge. Retrieved 2019-05-19.
6. ↑ "Online marketplace for photographers Perfocal secures GBP500,000 investment". Private Equity Wire. 2018-11-16.
7. ↑ "Online Marketplace for Photographers Snaps Up £500,000 Investment". Angel News. 2018-11-16. Retrieved 2018-12-05.
8. ↑ "Online Photography Marketplace Secures £500k Funding Following Launch". BDaily News. 2018-11-15. Retrieved 2018-12-05.
9. ↑ 9.0 9.1 Mathies, Daven (2017-12-28). "Perfocal makes booking a pro photographer as easy as hailing an Uber". Digital Trends. Retrieved 2018-10-15.
10. ↑ "Company Offering £50,000 A Year To Travel Europe". unilad.co.uk. Retrieved 23 May 2019.
11. ↑ "Wanted: photographer to travel the world all expenses paid on £80k salary". Digital Camera World. 2018-12-06. Retrieved 2020-03-18.
12. ↑ "You could earn £140 an hour taking candid photos of people for Instagram". Metro. 14 February 2019. Retrieved 17 May 2019.
13. ↑ "Say 'cheese': Snappr launching in Reno, described as the Uber of photography service". Reno Gazette Journal. 2019-02-18. Retrieved 2020-03-19.
14. ↑ Batchelor, Tom (2018-10-10). "Photographers booked for Christian bakers in gay cake case refuse to hand over images in 'stand against discrimination'". the Independent. Retrieved 2018-10-15.
15. ↑ "Photographers booked for Christian bakers in gay cake case refuse to hand over images". The Irish Times. 2018-10-11. Retrieved 2018-10-15.

## External links[edit]

Add External links

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