Preferred partnership

A preferred partner agreement normally refers to an agreement between a vendor (service provider) and those who are allowed to on-sell its products. In line with this agreement there are normally some prerequisites that the partner must meet to become a preferred partner. These prerequisites may include things like:

* Training and certification
* Minimum sales volume and/or value

Being a preferred partner provides pre-determined discounts, advantages and privileges from the vendor to the partner.[1][2]

## References

1. ↑ Gassmann, Oliver; Reepmeyer, Gerrit; Zedtwitz, Maximilian von (2008-02-19) (in en). Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry. Springer Science & Business Media. ISBN 978-3-540-77636-9. https://books.google.com/books?id=iry1nJHAc_sC&pg=PA130.
2. ↑ (in en) Investment Management Regulation: ALI-ABA Course of Study Materials. American Law Institute-American Bar Association Committee on Continuing Professional Education. 2006. https://books.google.com/books?id=5kc-AQAAIAAJ&q=preferred+partner+program.

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