HubSpot

HubSpot, Inc.

Type| Public

Traded as

* NYSE: HUBS
* Russell 1000 component

Industry| Software
Founded| June 2006; 20 years ago (2006-06)
Founders|

* Brian Halligan
* Dharmesh Shah

Headquarters|

Cambridge, Massachusetts, U.S.

Key people

* Brian Halligan (chairman)
* Yamini Rangan (CEO)
* Dharmesh Shah (CTO)

Revenue|  US$2.63 billion (2024)

Operating income

|  US$−68 million (2024)

Net income

|  US$4.63 million (2024)
Total assets|  US$3.79 billion (2024)
Total equity|  US$1.91 billion (2024)

Number of employees

| 8,246 (2024)
Website| hubspot.com
Footnotes / references
[1]

HubSpot, Inc. is a US-based developer and marketer of software products for marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah[2] in 2006.[3] The global headquarters is in Cambridge, MA.[4]

## Contents

* 1 History
* 2 Software and services
* 2.1 HubSpot CRM Free
* 2.2 Marketing Hub
* 2.3 Content Hub
* 2.4 Data Hub (formerly Operations Hub)
* 2.5 Sales Hub
* 2.6 Service Hub
* 2.7 Smart CRM
* 2.8 HubSpot Academy
* 2.9 Tech industry reviews
* 2.10 Conferences
* 3 Financial performance
* 4 Controversy
* 5 Reception
* 6 References
* 7 Further reading
* 8 External links

## History

The company grew from $255,000.00 in revenues in 2007 to $15.6 million in 2010.[5][6] Later that year, HubSpot acquired Oneforty, the Twitter app store founded by Laura Fitton.[7][8] The company also introduced new software for personalizing websites for each visitor.[9] According to Forbes, HubSpot started out targeting small companies but "moved steadily upmarket to serve larger businesses of up to 1000 employees."[10][11]

HubSpot filed for an IPO with the Securities and Exchange Commission on August 25, 2014, requesting to be listed on the New York Stock Exchange under the ticker symbol HUBS.[12] They raised more than $140 million by selling shares for $25, which then peaked at $840 in November 2021.

In July 2017, HubSpot acquired Kemvi, which applies artificial intelligence and machine learning to help sales teams.[13]

On January 31, 2023, HubSpot announced the first layoffs in the company's history. Affecting approximately 500 employees, this layoff eliminated 7% of its total workforce. On the same day, HubSpot also announced plans to restructure its Cambridge campus, centralizing operations within a nearby office the company had already been leasing.[14][15]

A photo of an open office floorplan. Exposed brick office. HubSpot's Cambridge HQInterior view of HubSpot's office space at its Cambridge HQ

Hubspot announced its acquisition of B2B intelligence firm Clearbit in November 2023.[16][17]

In September 2023, HubSpot announced the launch of HubSpot AI, an AI-powered service for marketing, sales and service departments, and the relaunch of Sales Hub.[18]

In April 2024, Reuters reported that Google was considering a bid to acquire HubSpot.[19] The report led to shares of the company spiking by 5%.[20] This news garnered a mixed response from industry leaders and users, 48% said they would be triggered to consider alternative software.[21] In July, it was reported that Google had given up on its effort to acquire the company.[22][23]

In December, 2024, HubSpot acquired Frame AI.[24][25]

In November 2025, the company acquired XFunnel, an Israeli startup developing tools for AI-driven search and "answer engine" optimisation.[26]

In February 2026, HubSpot acquired the creator-led entrepreneurship publication Starter Story.[27]

## Software and services

HubSpot Marketing Software provides tools for social media marketing, content management, web analytics, landing pages, customer support, and search engine optimization.[5][28][29][30][31]

In 2010, an article in the Harvard Business Review said that HubSpot's most effective inbound marketing feature was its free online tools.[32] One such tool, the Marketing Grader, assessed and scored website performance.[33][34] The company introduced a Twitter tracking feature in 2011.[35][36]

In September 2025, HubSpot announced new features and updates, including Breeze AI Agents and the Breeze Assistant, a Data Hub, and SMART CRM improvements.[37]

In March 2026, HubSpot announced Sidekick, an internal AI-powered code review tool designed to analyze pull request changes and provide automated feedback to developers.[38]

### HubSpot CRM Free

The company launched HubSpot CRM Free in 2014.[39] The CRM product tracks and manages interactions between a company and its customers and prospects.[40][41][42]

In July 2025, HubSpot released a CRM connector for Anthropic’s Claude, enabling users to access and analyse CRM data through natural language queries.[43]

### Marketing Hub

HubSpot's AI-powered[44] Marketing Hub integrates customer relationship and social media management,[45] campaign automation, and email marketing.[46] Usability features were added to the marketing tool in 2020.[47] As of 2023, there are four service tiers (Free, Starter, Professional, and Enterprise). Starter offers basic analytics, and Professional enables additional marketing automation options, custom workflows, A/B testing, more inboxes, and support for more currencies. The Enterprise version allows access to more contacts, revenue reporting, custom event automation, and campaign reporting.[46] In 2024, Marketing Hub was updated with the ability to publish content using Instagram Reels and YouTube and improved marketing analytics.[48][49]

### Content Hub

HubSpot's AI-powered Content Hub (formerly CMS Hub) is used for content creation such as blog post and image creation, as well as web development.[50] Features of Content Hub include A/B testing, AI blog writing, landing page and website optimization, brand voice, and content remixing.[51] HubSpot's Website Migration Service makes websites compatible with Content Hub.[52]

### Data Hub (formerly Operations Hub)

HubSpot launched Data Hub, formerly known as Operations Hub,[53] in 2021 as an extension of the customer relationship management tool.

### Sales Hub

Sales Hub launched in 2014 and received a major update in 2023.[54][55] The Enterprise tier intended for large businesses launched in 2018.[56] Features of Sales Hub include automation, lead conversion and scoring, smart notifications, and custom reporting, as well as duplicate detection, list segmentation, messaging, shared calendars and inboxes, and integration with social media platforms.[57][58] The platform integrates with email providers including Gmail and Outlook.[59] Sales Hub supports electronic signature software and multiple currencies.[57]

In 2020, Sales Hub's Enterprise tier began offering configure, price and quote software and connectors to accounting systems.[56] In 2023, Sales Hub began offering AI Forecasting, an artificial intelligence tool that "improves the accuracy of future sales projections by tapping into HubSpot's predictive AI and historical sales feature", according to TechTarget.[60]

### Service Hub

HubSpot's customer service software, Service Hub (previously known as Customer Hub)[61] was announced in 2017, moved out of beta testing in 2018,[62][63] and was updated in 2022. The contact center platform provides self-service automation, Twilio telephony,[64] as well as "sentiment analysis and churn forecasting" and testimonial capturing, according to The Irish Times.[61] TechCrunch says Service Hub provides tools for customer communication, developing a "company knowledge base", surveys, and a dashboard for team tracking.[62] In 2024, updates included a help desk for users to monitor calls, chat, email, and SMS, and ticket summaries and responses generated via AI. Service Hub can provide customer health scoring. [65]

### Smart CRM

HubSpot's Smart CRM uses the Breeze artificial intelligence (AI) sales tool. There are multiple tiers offering various features such as analytics, conversation analysis, custom reporting, forecasting, payment processing, and video messaging.[66] ChatSpot uses ChatGPT to combine data from Smart CRM to answer a user's questions about business prospects and clients. Smart CRM can also be used to create marketing content and messages. It can import data from LinkedIn because of HubSpot's partnership with the social networking service.[67] A partnership between HubSpot and Amplitude, Inc. combines Smart CRM with the digital analytics company's customer behavior data.[68]

### HubSpot Academy

HubSpot Academy is an online training program with free courses for content, email, inbound and social media marketing, as well as graphic design, web development, and search engine optimization.[69][70] Some of the courses offer certifications.[71] In 2022, Avi Stern of The Jerusalem Post and Christian Rigg of TechRadar described the Academy as "one of the nation's leading digital marketing sources for businesses"[citation needed] and "an industry-leading learning center for all things CRM", respectively.[72]

### Tech industry reviews

HubSpot has been described as unique because it strives to provide its customers with an all-in-one approach.[30][73] A 2012 review in CRM Search said HubSpot was not the best business solution in each category but that taken as a whole, it was the best "marketing solution" that combined many tools into one package.[10] It identified HubSpot's "strengths" as the sophistication of its call to action (marketing) tool, its online ecosystem, and its "ease of use". Its weakness was described as having "more breadth than depth." The review said the lack of customization and design tools could be limiting and that it was missing advanced features such as business process management (BPM) tools to manage workflow.[10]

### Conferences

HubSpot hosts an annual marketing conference for HubSpot users and partners called "INBOUND". The event is typically located in Boston. In 2019, HubSpot hosted its largest conference in the event's history, with a record of over 26,000 attendees from 110 countries.[74] The first INBOUND conference took place in 2012.

## Financial performance

For the full year 2025, HubSpot reported total revenue of US$3.13 billion, an increase of 19% compared to 2024. It also reported 288,706 customers as of December 31, 2025, up 16% from a year earlier.[75]

## Controversy

In July 2015, HubSpot's CMO, Mike Volpe, was dismissed for violating HubSpot's code of business conduct. It was found that he tried to obtain a draft copy of the book Disrupted: My Misadventure in the Start Up Bubble, written by his former employee Daniel Lyons.[76][77] According to an article in The Boston Globe, records obtained under the Freedom of Information Act indicated that HubSpot executives considered the book "a financial threat to HubSpot" and Volpe used "tactics such as email hacking and extortion" in the attempt to prevent the book from being published.[78]

In April 2016, after his book was published, Lyons wrote in The New York Times that HubSpot had a "frat house" atmosphere. He also called the company a "digital sweatshop" in which workers had little job security.[79] Later that month, HubSpot's founders gave an official response to the book, in which they addressed several, but not all, of Lyons' claims.[80]

In March 2026, HubSpot amended its bylaws to designate U.S. federal courts as the exclusive forum for securities law claims. The change was intended to streamline litigation, reduce the risk of parallel proceedings in multiple jurisdictions, and provide greater procedural consistency.[81]

## Reception

The Boston Business Journal named HubSpot a "Best Place to Work in 2012".[82] In 2015, the company was named the best large company to work for in Massachusetts by The Boston Globe.[83][84] In 2017, HubSpot was named seventh by CNBC as one of the best places to work.[85] Glassdoor named HubSpot the best place to work in 2020 and the #2 best place to work in 2022.[86][87] In 2024, HubSpot was listed among the top marketing & digital advertising software products by G2, a platform that ranks software products based on user reviews and ratings.[88]

In January 2026, PCMag named HubSpot Marketing Hub its Best Overall email marketing software and awarded it an Editors’ Choice distinction, highlighting its integrated CRM and marketing automation features while noting its pricing complexity and learning curve.[89]

## References

1. ↑ "HubSpot, Inc. 2024 Annual Report". U.S. Securities and Exchange Commission. February 12, 2025. https://www.sec.gov/ix?doc=/Archives/edgar/data/1404655/000095017025018873/hubs-20241231.htm.
2. ↑ Eva Roytburg (2025-11-25). "The Deadhead who became a $38 billion CEO: What HubSpot cofounder Brian Halligan learned from Jerry Garcia and passed on to his MIT students". Fortune. https://fortune.com/2025/11/25/deadhead-ceo-hubspot-brian-halligan-jerry-garcia-grateful-dead/.
3. ↑ "Dharmesh Shah". https://www.bostonglobe.com/tech-power-players/year/2022/person/dharmesh-shah-hubspot/.
4. ↑ HubSpot. "Contact Us | HubSpot". https://www.hubspot.com/company/contact.
5. ↑ 5.0 5.1 Stone, Avery (August 8, 2011). "HubSpot wants to be Salesforce.com for small business". Fortune Magazine. http://tech.fortune.cnn.com/2011/08/08/hubspot-wants-to-be-salesforce-com-for-small-business/.
6. ↑ Alspach, Kyle (December 15, 2011). "HubSpot: We plan to be like HP, a huge company that lasts 100 years. But in Cambridge". Boston Business Journal. http://www.bizjournals.com/boston/blog/startups/2011/12/hubspot-we-plan-to-be-like-hp-a-big.html.
7. ↑ Rao, Leena (August 18, 2011). "HubSpot Buys Social Media Management Platform And App Directory Oneforty". TechCrunch. https://techcrunch.com/2011/08/18/hubspot-buys-social-media-management-platform-and-app-directory-oneforty/.
8. ↑ O’Dell, Jolie (August 18, 2011). "Twitter app store Oneforty acquired by HubSpot". VentureBeat. https://venturebeat.com/2011/08/18/oneforty-acquisition/.
9. ↑ Alspach, Kyle (December 14, 2011). "HubSpot: What we're working on now will change the Internet". Boston Business Journal. http://www.bizjournals.com/boston/blog/startups/2011/12/hubspot-amazon-personalization-marketing.html.
10. ↑ 10.0 10.1 10.2 Schaeffer, Chuck. "HubSpot Marketing Software Review—An Independent Marketing Software Analysis". CRMSearch. http://www.crmsearch.com/hubspot-review.php.
11. ↑ Colao, J.J. (March 15, 2012). "HubSpot Looks to Pounce as Traditional Marketing Gets "Obliterated"". Forbes. https://www.forbes.com/sites/jjcolao/2012/03/15/hubspot-ready-to-pounce-as-traditional-marketing-gets-obliterated/.
12. ↑ "S-1". https://www.sec.gov/Archives/edgar/data/1404655/000119312514320044/d697256ds1.htm.
13. ↑ Ha, Anthony. "HubSpot acquires Kemvi to bring more AI into its sales and marketing platform" (in en). TechCrunch. https://techcrunch.com/2017/07/25/hubspot-acquires-kemvi/.
14. ↑ "HubSpot Slashes 500 Jobs in Latest Tech Layoffs" (in en). https://www.cmswire.com/digital-experience/now-hubspot-marketing-crm-provider-cuts-500-jobs/.
15. ↑ Movement, Q. ai-Powering a Personal Wealth. "PayPal, HubSpot And Workday Are The Latest To Announce Mass Layoffs" (in en). https://www.forbes.com/sites/qai/2023/02/02/paypal-hubspot-and-workday-are-the-latest-to-announce-mass-layoffs/.
16. ↑ Sarah Perez (November 1, 2023). "HubSpot picks up B2B data provider Clearbit to enhance its AI platform". https://techcrunch.com/2023/11/01/hubspot-picks-up-b2b-data-provider-clearbit-to-enhance-its-ai-platform/.
17. ↑ "CRM Firm HubSpot Acquires B2B Intelligence Company Clearbit". November 1, 2023. https://www.pymnts.com/acquisitions/2023/crm-firm-hubspot-acquires-b2b-intelligence-company-clearbit/.
18. ↑ "HubSpot Unveils HubSpot AI and New Sales Hub at INBOUND 2023". Businesswire (Press release). 6 September 2023. Archived from the original on 2024-03-29. Retrieved 2024-03-29.
19. ↑ Sen, Anirban; Vinn, Milana (April 4, 2024). "Exclusive: Google parent Alphabet weighs offer for HubSpot". https://www.reuters.com/markets/deals/google-parent-alphabet-weighs-offer-hubspot-sources-say-2024-04-04/.
20. ↑ Koller, Alex (2024-04-04). "Alphabet reportedly weighing offer for HubSpot, sending shares in the $32 billion marketing company up 5%" (in en). https://www.cnbc.com/2024/04/04/alphabet-in-talks-to-acquire-hubspot.html.
21. ↑ Rijn, Jordie van (2024-04-23). "Research on the Google HubSpot acquisition: 48% would consider switching" (in en-US). https://www.emailvendorselection.com/google-hubspot/.
22. ↑ Gould, Ryan (2024-07-10). "Google Parent Alphabet Shelves Efforts to Acquire HubSpot" (in en). Bloomberg.com. https://www.bloomberg.com/news/articles/2024-07-10/google-parent-alphabet-is-said-to-shelve-its-interest-in-hubspot.
23. ↑ Miller, Ron (2024-07-12). "Boston VCs are pleased that HubSpot will remain an independent company" (in en-US). https://techcrunch.com/2024/07/12/boston-vcs-are-pleased-that-hubspot-will-remain-an-independent-company/.
24. ↑ Rangan, Yamini (2024-12-06). "Welcoming Frame AI to the HubSpot Team" (in en-US). https://www.hubspot.com/company-news/welcoming-frame-ai-to-the-hubspot-team.
25. ↑ Raquel, C (2025-12-25). "HubSpot Enhances CRM Capabilities with Frame AI Acquisition" (in en-US). https://blog.catmedia.ie/hubspot-enhances-crm-capabilities-with-frame-ai-acquisition.
26. ↑ "HubSpot acquires 10-month-old Israeli AI startup XFunnel in first local deal". Calcalist Tech. 2025-11-02. https://www.calcalistech.com/ctechnews/article/rkn4z5vy11e.
27. ↑ "HubSpot Acquires YouTube-Based Media Brand Starter Story". Adweek. 2026-02-23. https://www.adweek.com/media/hubspot-media-acquires-starter-story-youtube/.
28. ↑ Gage, Deborah (March 8, 2011). "Google Ventures, Sequoia, Salesforce Give HubSpot $32M". The Wall Street Journal. https://blogs.wsj.com/venturecapital/2011/03/08/google-ventures-sequoia-salesforce-give-hubspot-32m/.
29. ↑ Steenburgh, Thomas; Avery, Jilly; Dahod, Naseem (January 24, 2011), HubSpot: Inbound Marketing and Web 2.0, http://hbr.org/product/hubspot-inbound-marketing-and-web-2-0/an/509049-PDF-ENG, retrieved December 30, 2013
30. ↑ 30.0 30.1 McCarthy, Kevin (May 26, 2011). "The Tech Behind HubSpot". BostInno. http://bostinno.com/2011/05/26/the-tech-behind-hubspot/.
31. ↑ "HubSpot adds customer service tools to its marketing platform" (in en-US). 11 May 2018. https://techcrunch.com/2018/05/11/hubspot-service-hub/.
32. ↑ Psaty, Kyle (April 27, 2010). "HubSpot's New Alerts Grader Cures Social Media Email Overload". BostInno. http://bostinno.streetwise.co/2010/04/27/inundated-with-emails-try-hubspots-alert-grader/.
33. ↑ Ha, Anthony (May 16, 2008). "Marketing software company HubSpot raises $12M". VentureBeat. https://venturebeat.com/2008/05/16/marketing-software-company-hubspot-raises-12m/.
34. ↑ Gomer, Gregory (December 6, 2011). "HubSpot Marketing Grader Launches: We Put 30 Boston Startups Head to Head #Deathmatch". Bostinno. http://bostinno.com/2011/12/06/hubspot-marketing-grader-launches-we-put-30-boston-startups-head-to-head-deathmatch/.
35. ↑ Gomer, Gregory (August 10, 2011). "HubSpot Powers Useful Tool to Track ReTweets, Suffers Unfortunate Name: WhoretweetedMe". BostonInno. http://bostinno.com/2011/08/10/hubspot-powers-useful-tool-to-track-retweets-suffers-unfortunate-name-whoretweetedme/.
36. ↑ Dugan, Lauren (August 16, 2011). "Find Out Which Influencers Retweeted You". MediaBistro. https://www.adweek.com/performance-marketing/find-out-which-influencers-retweeted-you/.
37. ↑ Melara, Ale (September 3, 2025). "INBOUND 2025 Live: HubSpot Unveils a Unified Platform, a New AI Playbook, and the Future of Growth". https://www.smartbugmedia.com/blog/reinvent-your-strategy-with-hubspot-inbound-2025-a-look-at-fall-updates.
38. ↑ Leela Kumili (2026-03-18). "HubSpot’s Sidekick: Multi-Model AI Code Review with 90% Faster Feedback and 80% Engineer Approval". InfoQ. https://www.infoq.com/news/2026/03/hubspot-ai-code-review-agent/.
39. ↑ Salager, Serge (10 December 2014). "The effect of HubSpot's CRM launch on Salesforce". TechCrunch. https://techcrunch.com/2014/12/10/is-hubspots-crm-launch-a-declaration-of-war-to-salesforce/.
40. ↑ Chad Brooks (12 July 2017). "HubSpot review: Best CRM software for startups". Business News Daily. https://www.businessnewsdaily.com/10071-best-crm-tools-startup.html.
41. ↑ Maloney, Kathleen (19 December 2016). "14 free business tools to make your startup more successful in 2017". HuffPost. https://www.huffingtonpost.com/kathleen-maloney/14-free-business-tools-to_b_13718746.html.
42. ↑ Williams, Mike (13 July 2017). "Best CRMs for SMBs in 2017". TechRadar. http://www.techradar.com/news/software/business-software/10-crm-systems-small-businesses-should-know-1250344.
43. ↑ Barb Mosher Zinck (2025-07-30). "HubSpot launches a CRM connector for Anthropic Claude. Here’s why". Diginomica. https://diginomica.com/hubspot-launches-crm-connector-anthropic-claude-heres-why.
44. ↑ Jungco, Kezia (October 23, 2024). "6 Best AI Social Media Tools for Competitive Edge". eWeek. https://www.eweek.com/artificial-intelligence/social-media-ai-tools/. "HubSpot Marketing Hub is an AI-powered software that helps you generate leads and automate nurturing campaigns."
45. ↑ Clymo, Rob (May 27, 2022). "Hubspot social media management review". TechRadar. https://www.techradar.com/reviews/hubspot-social-management. Retrieved July 19, 2022.
46. ↑ 46.0 46.1 Sevilla, Gadjo (May 20, 2021). "HubSpot Marketing Hub Review". PCMag. https://www.pcmag.com/reviews/hubspot-marketing-hub. Retrieved July 19, 2022.
47. ↑ Driscoll, Taylor (January 21, 2020). "HubSpot adds usability features to Marketing Hub Enterprise". TechTarget. https://www.techtarget.com/searchcustomerexperience/news/252477126/HubSpot-adds-usability-features-to-Marketing-Hub-Enterprise.
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49. ↑ Zinck, Barb Mosher (September 19, 2024). "Hubspot delivers four new AI agents". https://diginomica.com/hubspot-delivers-four-new-ai-agents.
50. ↑ Yeung, Ken (April 24, 2024). "HubSpot unveils Zendesk-like updates to its Service Hub and other AI tools for SMBs". https://venturebeat.com/ai/hubspot-unveils-intercom-like-updates-to-its-service-hub-and-other-ai-tools-for-smbs.
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52. ↑ Bahic, Mirza (August 15, 2025). "HubSpot website builder review 2024: Pros and cons, features tested by our experts". https://www.techradar.com/reviews/hubspot-website-builder.
53. ↑ "HubSpot Data Hub Explained The Future of Unified Data and RevOps". September 22, 2025. https://medium.com/@Hubspotarchitect/hubspot-data-hub-explained-the-future-of-unified-data-and-revops-9bf99858f613.
54. ↑ Barretta, Alison (December 3, 2024). "HubSpot Smart CRM Review". PCMag. ISSN 0888-8507. OCLC 960872918. https://www.pcmag.com/reviews/hubspot-crm.
55. ↑ Fluckinger, Don (April 10, 2025). "HubSpot users get more Breeze generative AI agents". TechTarget. https://www.techtarget.com/searchcustomerexperience/news/366622383/HubSpot-users-get-more-Breeze-generative-AI-agents.
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57. ↑ 57.0 57.1 Mukherjee, Ritoban; Ballard, Barclay; Williams, Owain (September 2, 2025). "HubSpot CRM review". Future plc. https://www.techradar.com/reviews/hubspot-crm-review.
58. ↑ Young, Helena. "HubSpot CRM review – what can you do with the free and paid plans?". https://startups.co.uk/crm-software/hubspot-review/.
59. ↑ Jungco, Kezia (July 31, 2024). "Hubspot Review: Is It Still the Best CRM Tool for Your Business?". eWeek. ISSN 1530-6283. https://www.eweek.com/artificial-intelligence/hubspot-crm-review/.
60. ↑ Reines, Mary (September 6, 2023). "HubSpot unveils AI capabilities, releases Sales Hub tools". https://www.techtarget.com/searchcustomerexperience/news/366551116/HubSpot-unveils-AI-capabilities-releases-Sales-Hub-tools.
61. ↑ 61.0 61.1 Taylor, Charlie (May 10, 2018). "HubSpot to build more products in Dublin as new solution goes live". The Irish Times. https://www.irishtimes.com/business/technology/hubspot-to-build-more-products-in-dublin-as-new-solution-goes-live-1.3487921. Retrieved July 19, 2022.
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70. ↑ Irshad, Natasha (6 July 2022). "Free online courses for students to learn new skills". The Academia. https://academiamag.com/free-online-courses-for-students-to-learn-new-skills/. Retrieved July 19, 2022.
71. ↑ Hart, Megan (May 20, 2021). "HubSpot vs. Salesforce CRM". U.S. News & World Report. https://www.usnews.com/360-reviews/business/crm/hubspot-vs-salesforce. Retrieved July 19, 2022.
72. ↑ Rigg, Christian (May 19, 2022). "The best CRM for real estate 2022". TechRadar. https://www.techradar.com/best/the-best-crm-for-real-estate. Retrieved July 19, 2022.
73. ↑ Roush, Wade (August 24, 2007). "Online Marketing for Dummies—and for People with Better Things to Do". Xconomy. http://www.xconomy.com/boston/2007/08/24/online-marketing-for-dummies-and-for-people-with-better-things-to-do/.
74. ↑ "Takeaways from HubSpot INBOUND 2018". CMS Newswire. February 7, 2019. https://www.cmswire.com/digital-marketing/takeaways-from-hubspot-inbound-2018/.
75. ↑ "HubSpot Reports Strong Q4 and Full Year 2025 Results" (Press release). Business Wire. 11 February 2026. Retrieved March 25, 2026.
76. ↑ "HubSpot fires marketing chief, sanctions CEO over an incident involving book about the company". http://www.betaboston.com/news/2015/07/29/hubspot-fires-marketing-chief-sanctions-ceo-over-incident-involving-book-about-the-company/.
77. ↑ My Year in Startup Hell, Dan Lyons in Fortune, April 2016
78. ↑ Extortion, hacking claims sparked HubSpot investigation, FBI records show, The Boston Globe, 24 March 2016
79. ↑ Lyons, Dan (9 April 2016). "Congratulations! You've Been Fired". The New York Times. https://www.nytimes.com/2016/04/10/opinion/sunday/congratulations-youve-been-fired.html.
80. ↑ Primack, Dan (12 April 2016). "HubSpot (Finally) Responds to Dan Lyons' Book". Fortune. http://fortune.com/2016/04/12/hubspot-finally-responds-to-dan-lyons-book/.
81. ↑ "HubSpot Narrows Securities Claims To Federal Courts Reshaping Governance Risk". 2026-03-13. https://simplywall.st/stocks/us/software/nyse-hubs/hubspot/news/hubspot-narrows-securities-claims-to-federal-courts-reshapin.
82. ↑ Regan, Keith (June 10, 2011). "HubSpot's West Coast attitude gets talent". Boston Business Journal. http://www.bizjournals.com/boston/print-edition/2011/06/10/hubspots-west-coast-attitude-gets.html.
83. ↑ Sarah Shemkus,"HubSpot Tops List of Large Companies" The Boston Globe, 12 November 2015 (page visited 16 June 20,16)
84. ↑ "8 companies with the best vacation perks". CNN Money. June 6, 2011. https://money.cnn.com/galleries/2011/pf/jobs/1105/gallery.best_vacation_policies.fortune/5.html.
85. ↑ Dickler, Jessica (2017-12-06). "These are the best places to work in 2018" (in en). https://www.cnbc.com/2017/12/05/the-10-best-companies-to-work-for-in-2018.html.
86. ↑ Best Places to Work 2020 Glassdoor
87. ↑ "Best Places to Work | Glassdoor" (in en). https://www.glassdoor.com/Award/Best-Places-to-Work-2022-LST_KQ0,24.htm.
88. ↑ "Best Marketing & Digital Advertising Software Products for 2024". G2 (G2): pp. 1. https://www.g2.com/best-software-companies/top-marketing.
89. ↑ Zamora, Gabriel (2026-01-26). "The Best Email Marketing Software for 2026". https://www.pcmag.com/picks/the-best-email-marketing-software.

## Further reading

* Halligan, Brian; David Meerman Scott; Dharmesh Shah (2010). Inbound Marketing: Get Found Using Google, Social Media and Blogs. John Wiley & Sons, Inc.. ISBN 978-0-470-49931-3.
* Lyons, Daniel (2016). Disrupted: My Misadventure in the Start Up Bubble. Hachette Books. ISBN 978-0316306089.

## External links

* Official website

*   * Business data for HubSpot:

* Google Finance
* Yahoo! Finance
* Bloomberg
* Reuters
* SEC filings

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